Bethany Hoffmann Email & Phone Number

Wisconsin, United States

- Led and coordinated brand architecture, customer journey mapping and persona creation projects, working with agency to evaluate current brand equity, market perceptions, brand promise, and architectural strategy to support growth.- Led the marketing efforts for the Emerging Threat Notification project, providing resources, copy, and strategic management.- Spearheaded, managed and launched a grant writing webinar series, delivering a total of more than 28,000 impressions and more than… Show more - Led and coordinated brand architecture, customer journey mapping and persona creation projects, working with agency to evaluate current brand equity, market perceptions, brand promise, and architectural strategy to support growth.- Led the marketing efforts for the Emerging Threat Notification project, providing resources, copy, and strategic management.- Spearheaded, managed and launched a grant writing webinar series, delivering a total of more than 28,000 impressions and more than 250 resource downloads.- Managed agency partners, overseeing digital strategy, spend, metrics and optimization. - Developed and led department’s first content strategy, ensuring content aligns with strategic pillars, considers the customer journey, and includes metrics.- Led, strategized and coordinated marketing of corporate projects, including expansion into new markets, diversity & inclusion, and brand value-add campaigns.- Helped launch CommUnity Insiders, a customer-only digital community for Nonprofit and Human Services leaders. - Worked to establish our first-ever baseline brand awareness for the Nonprofit and Human Services market, giving us an opportunity to track our brand awareness and brand perception growth over time.- Acted as a 1-1 mentor for female employees across the organization as part of the Women’s Leadership Initiative program.- Participated in and led two Women’s Leadership Initiative committees. Show less

- Supported, developed and provided guidance to a team of marketing professionals, focusing on strategic oversight, ROI and customer experience.- Developed multi-year marketing strategies, annual marketing plans, and timely communications campaigns that align with company goals and objectives. Exceeded brand awareness impression benchmarks while reducing cost per impression by 75%.- Led our first-ever strategic marketing efforts for Nonprofit + Human Services Market expansion… Show more - Supported, developed and provided guidance to a team of marketing professionals, focusing on strategic oversight, ROI and customer experience.- Developed multi-year marketing strategies, annual marketing plans, and timely communications campaigns that align with company goals and objectives. Exceeded brand awareness impression benchmarks while reducing cost per impression by 75%.- Led our first-ever strategic marketing efforts for Nonprofit + Human Services Market expansion, delivering a 100% increase in sales leads YOY. Created a nonprofit sales support program to increase Direct submissions by 25%, which was exceeded.- Led marketing efforts and relationship with Diversity & Inclusion, including partnership building, strategic planning, and measurement. Led the marketing efforts for the first-ever Toward One Wisconsin inclusivity conference, which is now an annual event to advance diversity & inclusion across the state. Helped with creative direction for award-winning "Woven into the Fabric" D&I video.- Led branding project, partnering with agencies to deliver a clear brand voice, promise, and architecture for a consistent customer experience.- Led marketing strategy for insurance company expansion to nonprofit and human services market, continually measuring and optimizing customer experience through expansion to new markets.- Received multiple natinoal marketing awards for 2022’s “Strength of a Few” campaign.- Led multiple cross-functional Continuous Improvement projects, including a team that reduced the annual calendar costs by 50%.- Supported Affinity partnership with targeted marketing, leading to a 50% increase in accounts and 59.6% premium growth.- Brainstormed, created and piloted a co-op lead gen campaign, delivering Nonprofit and Human services leads to direct sales representatives in targeted states.- Led the Reshaped Reality/Return to Office project to successful completion, including build of the Reshaped Reality Sharepoint site. Show less

Merrill, Wi

- Delivered marketing campaigns that met or exceeded business objectives- Collaborated with company leadership to develop multi-year marketing strategies, annual marketing plans, and timely communications campaigns- Managed internal and agency resources to develop marketing communications initiatives- Accountable for editorial direction, design, production, and distribution of campaigns, including authoring, editing, and publishing sales tools, video content, newsletters, articles… Show more - Delivered marketing campaigns that met or exceeded business objectives- Collaborated with company leadership to develop multi-year marketing strategies, annual marketing plans, and timely communications campaigns- Managed internal and agency resources to develop marketing communications initiatives- Accountable for editorial direction, design, production, and distribution of campaigns, including authoring, editing, and publishing sales tools, video content, newsletters, articles, email, website content, presentations, and other publications- Led marketing efforts for the launch of CM Select, including project management and budget control, website launch, and a direct mail pilot. Show less

Wausau, Wisconsin Area

- Set and monitor brand standards; providing art direction and strategic guidance to help elevate our brand- Develop and execute corporate media and creative strategy including advertising, social media, creative design template, public relations, lead management, trade shows, literature and website- Support customer advertising programs to accurately reflect the Kolbe brand and reach target markets- Oversee Kolbe brand, its image, message and position in the market(s) with… Show more - Set and monitor brand standards; providing art direction and strategic guidance to help elevate our brand- Develop and execute corporate media and creative strategy including advertising, social media, creative design template, public relations, lead management, trade shows, literature and website- Support customer advertising programs to accurately reflect the Kolbe brand and reach target markets- Oversee Kolbe brand, its image, message and position in the market(s) with consistent communications and design in all mediums- Manage advertising plan and creative including print, digital, and social media- Coordinate public relations activities- Understand and maintain current media contacts while developing new relationships- Prepare press releases and identify the most effective sources for distribution- Provide design direction for trade shows and showrooms- Manage and acquire new project photography- Manage, develop, and motivate team members that perform duties in social media, multi-media, website management and design, print collateral, digital marketing Show less

- Managing team members that perform duties in social media, multi-media, website management and design, print collateral, digital marketing (SEO/SEM/analytics).- Making sure that all assets produced maintain our high-end brand standard- Providing strategic guidance to help elevate our brand

Wausau, Wisconsin Area

• Assist with client relations• Organize and track job information• Make design adjustments to pieces• Communicate design objectives to designers

Ba, Art

Activities and Societies: Delta Phi Epsilon, 2-time TRIP Leader, 2-time TRIP participant, Emerging Leaders Apprentice Coach

Art, Marketing & Photography

Activities and Societies: Work displayed in student art show