Develops and executes sales enablement and digital marketing strategies and programs to align sales and marketing teams. Supports sales team by communicating and providing resources with regard to content, training, technology and knowledge of available assets to actively work and close deals in the sales pipeline. Partners with the sales and marketing teams to develop and execute impactful, data-driven solutions to transform the sales process.

Develops and execute digital marketing strategies and programs, consistent with business and brand objectives through innovative, high quality, strategically grounded initiatives with the proper channel mix, to build brand awareness and engagement, while driving traffic to the website.

Utilized strong leadership and organizational skills to create a marketing team with a strong focus on lead generation. Implemented a three component marketing strategy for lead generation and lead management: digital inbound, outbound and content. Generating strong results.

Creative direction: In addition to previous responsibilities as Marketing & Brand Manager this promotion to Marketing & Innovation Manager required agility and fineness. Challenged to develop strategies that bridge from process to product placing an emphasis on the collaborative and creative process. Oversaw marketing materials to ensure campaigns are on point and clearly communicated. Analyzed and reported outcomes.New product innovation:A founding member of the Innovation Board formed to define the innovation process of newly manufactured and buy-out products. This board was responsible for creating Design Briefs, managing product timelines, reviewing product cost and GPM while maintaining the integrity of company processes. Since its inception, the time to market improved on average from 2 years to 6 months to market.Product launches:Develop Marketing Releases complete with benefits, features, competitor informaiton, pricing, press releases, product photos, website links and selling points.Decision maker: Ability to be decisive with comprehensive knowledge from research, customer/client feedback, peer conversations and trust in personal capabilities. Detail oriented:Concerned with quality. Projects are organized and strategic. Completed on target, in a timely manner and within budget. Campaigns are authentic and customers/clients are satisfied.

Brand management:Researched, designed and implemented corporate identities for four domestic and international companies. Deliverables included traditional design, interactive design and social media exposure. Redesigned product packaging for better brand visibility and reduction in product freight returns.Strategic traditional marketing:Created extensive Marketing and Media Plans complete with estimated market share, competitor analysis and media placement. Manages multiple budgets.Strategic digital marketing:Developed an intricate digital Marketing and SEM (search engine marketing) Plan that increased unique visits to the website while decreasing monthly spending on PPC (pay per click). Plan included optimization, keyword plan, blog content strategy, ad placement and social media strategy. Increased qualified leads to the website by 79% in 9 months. Implemented a Lead Nurturing campaign to offer complete follow up on all leads qualified. Internal process:Organized team to discover internal needs for marketing and sales communication. Determined a CRM and quoting tool was needed. Managed the discovery process, internal departments and vendors to completion of tool (Sales Office). Sales Office to include: quoting feature, sales dashboard, lead details, email marketing tool, Outlook Calendar sync, social media sync, product literature and ecommerce capabilities.Tracking, reporting, ROI:Weekly meetings held with teams from each company to communicate marketing objectives. Weekly reports provided to stakeholders including print and online media, leads and campaign highlights. Bimonthly newsletters circulated via email to all employees to provide updates on company performance, marketing and sales.General management:Responsible for the management of a graphic designer, interactive designer, vendors and in-house departments to ensure projects are on point.

Responsibilities included: new business development, client presentations, written proposals, project management, developing creative concepts, designing, storyboarding, selecting talent, obtaining quotes from various industry vendors, preparing files for print, directing video and photography shoots in studio and on location, preparing project proposals, maintaining budgets, designing and programming websites and web advertisements.

Project manager of 10 clients ranging in various media with individual project budgets. Responsibilities included delegating, scheduling, maintaining budgets and developing and executing timelines. Initiated creative sessions to inspire creativity of designers and instill teamwork. Design responsibilities included: developing creative concepts, designing, storyboarding, selecting talent, obtaining quotes from various industry vendors and preparing files for print.

Recruited during a Mass Communications for Advertising course by an instructor who was the head of the Public Relations department. Responsibilities included: attending weekly staff meetings for projects, maintaining timelines for projects, preparing files for print, attending press checks and reviewing final art. Developed a campaign for high school student recruitment that included print ads, postcards, buttons and banners. Designed the student planner for the 2006 academic year and was solely responsible for the design of the monthly faculty newsletter.