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As a Strategist, I help brands thoughtfully evolve in a world where once-established rules of commerce, culture, and consumption are constantly being redefined. My superpower is tackling messy strategy problems with an agile "together we got this" approach that's rooted in rigor and fed by invention. Apart from my background as an award-winning brand and business strategist, I've co-founded a startup that’s reshaping the future of work. I belong to an elite group of female founders who've successfully raised venture capital, and an even smaller group who’ve raised $1M+. The beliefs that guide me:- Fear is a liar- There’s more than enough- If you’re gonna eat sh*t don’t nibble
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Co-Founder And PartnerThe CovenMinneapolis, Mn, Us -
Co-Founder & PartnerEmpress Mar 2018 - PresentSt. Paul, Minnesota, UsEmpress is an insights studio that partners with mission-driven organizations to design the future of work. Learn more at EmpressInsight.com -
Brand Strategy + Market ResearchIndependent Operator Oct 2017 - PresentI help brands solve business and communication problems in a connected world. My approach is digital first and deeply human, informed by more than 15 years' experience working alongside agency partners and C-suite client teams from Fortune 500 companies to five person startups.- Select clients: On Being, the Smithsonian Institution, Adidas, Sleep Number, Polaris, Edelman Financial Engines, St. Jude Children's Research Hospital, The Good Clinic, Minnesota Timberwolves- Effie, Webby, and Telly award wins
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Co-Founder & PartnerThe Coven Apr 2017 - PresentMinneapolis, Minnesota, UsThe Coven is a venture-backed startup building an equitable, intersectional future of work. - Featured in: Forbes, Fast Company, Inc., Washington Post, CNBC, Cosmopolitan, Fortune- Pre-seed (closed): $1.6M- Profitable by end of year 1 -
Director Of StrategySpace150 Nov 2012 - Oct 2017Minneapolis, Mn, UsLed strategy discipline across the agencyClients include: American Express, Product (Red), Cambria, General Mills, Red Baron, Pentair, 3M, US BankAwards: Effies, Webbys -
Senior StrategistColle Mcvoy Nov 2010 - Nov 2012Minneapolis, Mn, UsSenior Strategist responsible for leading brand and campaign strategy efforts across Indian Motorcycles, Caribou Coffee and Schwinn Bikes. -
Account PlannerSpace150 May 2006 - Nov 2010Minneapolis, Mn, Us -
Co-FounderKinetiko Feb 2003 - Aug 2006While at MCAD, two colleagues and I started a small company made up of a mix of creative projects. We designed and developed websites and online training tools, and re-imagined an educational toy from the ground up for the Science Museum of Minnesota's nationally traveling 'Robots And Us' exhibit.
Bethany Iverson Skills
Bethany Iverson Education Details
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Minneapolis College Of Art And DesignGeneral -
University Of MinnesotaEmerging Media
Frequently Asked Questions about Bethany Iverson
What company does Bethany Iverson work for?
Bethany Iverson works for The Coven
What is Bethany Iverson's role at the current company?
Bethany Iverson's current role is Co-Founder and Partner.
What is Bethany Iverson's email address?
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What is Bethany Iverson's direct phone number?
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What schools did Bethany Iverson attend?
Bethany Iverson attended Minneapolis College Of Art And Design, University Of Minnesota.
What are some of Bethany Iverson's interests?
Bethany Iverson has interest in Economic Empowerment, Civil Rights And Social Action, Education, Animal Welfare, Arts And Culture.
What skills is Bethany Iverson known for?
Bethany Iverson has skills like Brand Architecture, Advertising, Strategy, Customer Insight, Digital Strategy, Interactive Marketing, Creative Strategy, Interactive Advertising, Qualitative Research, Creative Direction, New Media, Integrated Marketing.
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