Bethany Lin Email & Phone Number

Surrey, Bc

• Created, developed, and executed organic and paid social media strategies for 6 Facebook pages, 2 Instagram accounts (including InstaStories and IGTV), Twitter, YouTube, and Vimeo • Conducted marketing analyses, created marketing plans, and presented to key personnel for large scale events• Analyzed performance of social media strategies and growth of each channel• Wrote weekly email newsletters• Responsible for community engagement with online audiences• Scheduled, trained, and managed a team of 30 photographers and writers• Proof read and edited written stories• Organized team building events to strengthen teams• Photography - took 100-250 DSLR photos per week and edited 50-100 photos per week via Adobe Lightroom• Video editing - edited weekly content for Facebook, Twitter, and Instagram via Adobe Premiere Pro

Vancouver, Bc

• Created, developed, and executed team bonding activities to build company culture • Developed all written and visual aspects of event communication for internal team members• Collected and analyzed attendee survey feedback to improve future events

Vancouver, Bc

• Consistently prospected and reached out to 1,500 content creators each month while managing 150+ accounts • Effectively built rapport and communicated BBTV’s value proposition through written and verbal channels• Educated clients on YouTube best practices such as SEO, YouTube & online strategies, and copyright guidelines, resulting in growth of a client’s brand• Developed and maintains a database of qualified leads and existing clients with accurate records of previous conversations and follow-up activities in order to further establish relationships

Richmond, Bc

• Created and maintained the L.A. Grill & Bistro Facebook page to heighten online presence, increased page “likes” by 200%• Successfully catered to 20 – 25 customers at a time by productively managing responsibilities as a hostess, busser, server, bartender, and expeditor, displayed cooperative teamwork by performing the aforementioned tasks for others

Vancouver, Bc

• Created and scheduled updates and promotions for social media platforms such as Facebook and Twitter through the use of HootSuite• Analyzed website effectiveness through the use of Google Analytics, and provided report with key findings for Marketing Manager and Owner• Interacted with customers as a Brand Ambassador at various community events to promote programs • Actively listened to customers on the phone to understand situation and communicated with managers to create a solution

Richmond, Bc

Sales Associate• Consistently one of the top sales associates through constantly exceeding sales goals given by store manager• Quadrupled denim selling goal of 6 pairs of jeans to 25 pairs of jeans in a 4-hour shift • Assisted multiple customers at once, provided service and extensive product knowledge in an efficient manner• Conversed with customers to understand their concerns and needs to suggest and upsell, resulting in repeat customers• Demonstrated speed of completing transactions, ability to identify customer needs, and vast amount of product knowledge leading to promotions such as lead cashier, denim expert, and jewelry expertVisual Merchandiser• Led a team to create multiple visual displays of merchandise, including mannequins within a short amount of time by appointing tasks to others• Created and organized practical displays for merchandise using hardware such as shelves, brackets, hooks, and face outs, allowing more units to be placed on the floor, thus targeting more customers

Richmond, Bc

• Taught children how to read and do math, and assisted them with weekly homework in a patient and caring way• Researched online for fun ideas and planned gym activities and games that would be suitable kids aged 5 to 12• Supervised children on the playground, in the gym, and in the classroom to ensure safety

Richmond, Bc

• Exceeded sales expectations, displayed responsibility and reliability through cleaning and organizing displays, in result was promoted to key holder• Interacted with customers and resolved their problems by suggesting products to meet their needs• Provided knowledge in children’s clothing for customers to familiarize them with the product and sizing• Operated point of sales system in order to complete sales, exchange, and refund transactions

Bachelor'S Of Business Administration, Marketing Management, Cgpa: 3.4

Certificate, Film Arts: Acting