Bethany Mcrae Email & Phone Number

Memphis, Tn, Us

Create and distribute digital communications to technicians across the globe within the Global Vehicles division of FedEx Express. Develop content, including preventive maintenance communication, presentations for senior level technicians and managing directors along with video scripts for our internal show "Brake It Down".

Memphis, Tn, Us

Coordinating and overseeing the timely flow of creative project request from internal clients to our internal design team. I managed the creative timeline from conception through completion in the department’s work queue.Managing design and production task assignments, ensuring that the team is working as efficiently as possible to meet all deadlines.Monitoring time-sensitive project schedules, while working closely with the creative and production departments to ensure correct and timely deliverables.Ensuring that the fundamental traffic processes are being adhered to within our third party project management software Workamajig.Maintaining consistency in project schedules.Diplomatically enforcing deadlines.Solving problems in an efficient and professional manner.

Atlanta, Georgia, Us

Strategically developing campaigns and driving content using email marketing tactics to a list of 500K+2019 DTC email was the second highest revenue generating channel2018-2019 DTC email transactions increased by 45%Applying HTML knowledge to maximize creative efficienciesIncreasing inbox placement rate by optimizing email deliverability strategies.Lead the transformation towards real-time, personalized communication and away from mass marketing.Built and refined event-based triggers, including deployment from ESP.Using reporting and analytics to provide insight into issues and opportunities, leading to action.

Memphis, Tn, Us

Responsible for providing marketing strategy support and guidance for ALSAC's high-visibility marketing and fundraising efforts; specifically the Rock 'n' Roll Marathon Series, St. Jude Rock 'n' Roll Nashville and Ride for a Reason. Drive the development of marketing strategies and creation of integrated, multi-channel marketing plans and campaigns, which promote St. Jude Children's Hospital’s brand awareness and support fundraising efforts. Works to ensure all strategies and tactics are aligned with the organization’s Strategic Plan and brand platform. Works seamlessly with marketing operation project managers.

Memphis, Tn, Us

Daily updates and content creation for social media outlets, internal newsletters, and customer e-blast.

Nashville, Tennessee, Us

Create and manage social media content for @CookSys @JavaFastTrackD on Twitter | Facebook | LinkedIn.Create and manage social media content for @WayneCookSys CEO of Cook Systems International, INC Twitter| LinkedInCreate and manage blog posts on blog.cooksys.com

Las Vegas, Nevada, Us

Developed social media content for @STtunica on Twitter & Facebook- Sam’s Town Hotel and Casino- Tunicamanage casino player interaction via social media & online content manager for samstowntunica.com

Memphis, Tennessee, Us

Field Producer & PA Developed social media content for @VarsityUpdates @UCAupdates on Twitter, Facebook- VarsityCheerleading & Dance & Instagram- @VarsityCheerleading Managed customer service issues &interaction via social media.

Producer & Editor for weekly sports broadcast update on GatorVision.tvCamera Operator for weekly all sports press conferences & online broadcast of baseball games

SHOWS:1. Student run broadcast to 17 counties in the North Central Florida Area.Experience: prompter, camera, floor, VTR, Chyron, audio operator, director and technical director2. GatorBeat- weekly breakdown of University of Florida men's basketball and other SEC teams. Experience: responsible for all video coverage, Final Cut Pro 3. North Florida Journal- local issues within the North Florida area. Experience: stationary shooter, Chyron, audio4. Live Events

Us

Worked on the LG Baseball and GEICO Caveman&ME campaign. Focused on viral marketing with the use of Twitter, Facebook, email blasts, and class discussion boards.

May 1, 2010: Florida-LSU baseball game- shadowed and operated hand held camera and first base stationary camera. October 27, 2010: Florida-South Carolina volleyball match- shadowed the producer and director.