Bethany Horton Email & Phone Number

Pleasanton, California, Us

Palo Alto, California, Us

Rubrik is on a mission to secure the world’s data. With Zero Trust Data Security™, Rubrik helps organizations achieve business resilience against cyberattacks, malicious insiders, and operational disruptions. Rubrik Security Cloud, powered by machine learning, secures data across enterprise, cloud, and SaaS applications. Rubrik helps organizations uphold data integrity, deliver data availability that withstands adverse conditions, continuously monitor data risks and threats, and restore businesses with their data when infrastructure is attacked.At Rubrik, I am a key member of the People Team during a critical time of growth. I have developed and launched a global employee value proposition and employer brand and built our talent branding strategy from the ground up. I am responsible for driving this strategy across all public and internal channels, driving awareness of Rubrik as an employer of choice. This includes social media, engagement channels, content, events, communications and more.

Pleasanton, California, Us

Workday is a leading provider of enterprise cloud applications for finance and human resources. More than 1,000 organizations, ranging from medium-sized businesses to Fortune 50 enterprises, have selected Workday.At Workday, I have developed Workday’s global employment branding and recruitment marketing strategy, program and messaging in an effort to increase brand awareness, generate talent pipeline, and assist with candidate conversion throughout the funnel. I lead, coach and develop the global talent marketing team, leveraging data and research to effectively deliver targeted campaigns, compelling content, and brand experiences. Together, we tell an authentic and compelling story of what it is really like to work at Workday.

Chicago, Illinois, Us

Aspen Dental practices are the fastest growing network of independently owned dental practices in the country, with an average of one new office opening each week. Responsible for the employment branding strategy, I developed, managed, monitored, and evaluated the positioning of the Aspen Dental brand to maximize candidate conversion. I lead the recruitment marketing strategy and execution through all marketing touch points including career sites, employment branding campaigns (email, direct mail, advertising), collateral, SEO and SEM, social media, job boards, market research and employment messaging. I managed an outside advertising agency and provided tools, programs and support to an internal recruitment team. I managed our academic and industry events and relationships, as well as the overall recruitment marketing budget.

Syracuse, Ny, Us

Managed and developed the company’s e-commerce website, email marketing campaigns, search engine marketing and optimization strategies, including pay-per-click and social media. Managed and supervised web content team, responsible for writing and editing copy and developing web content. Led web merchandising/marketing opportunities and e-commerce analysis.

Ba, English, Women'S Studies

Executive Mba, Corporate Strategy, Leadership