Managed a portfolio of 7 brands across diverse product categories, including home, outdoor, fashion accessories, automotive, electronics, and crafts, driving brand growth and market presence.Led the development and execution of marketing strategies aligned with brand goals and budgets, delivering successful multi-channel campaigns.Worked closely with design, sales, and marketing teams to create and optimize content for drip marketing campaigns.Increased subscriber base by over 40,000 through effective online marketing campaigns and customer journey creation.Conducted market research and competitive analysis to identify trends and drive product development strategies.Established and monitored KPIs and budgets, delivering monthly performance reports to measure campaign success and ROI.

Managed the development and lifecycle of over 10,000 SKUs, ensuring timely delivery, quality control, and cost efficiency.Developed and implemented brand strategies from inception, managing product assortments, pricing, and market positioning.Created comprehensive product strategies, visions, and roadmaps, communicating customer and business needs to cross-functional teams.Led communication with international vendors to ensure seamless brand execution and maintain product quality.Served as the primary liaison between product management, marketing, and sales teams, enhancing sales enablement and go-to-market success.Approved lab dips, dielines, and production samples, ensuring product consistency and adherence to brand standards.

Managed samples and development for the embroidery and beading category for home decor. Negotiated appropriate costs and deliverables with partner to ensure the best profit margin was achieved.Set up new styles and altered design to meet target margin. Managed sample development for first sample, PP, and TOP samples.Led product creation calendar to ensure all deadlines were meet.Effectively merchandise assortments per retailer’s specifications.Communicated daily with overseas factories and sales reps.

Responsible for maintaining production, quality, and fit standards.Collaborate with design team on creation of style to create initial spec and construction details.Submitted fit and construction corrections, specs, and grade rules to overseas factories. Made recommendations to design team to correct any quality and costing issues.Maintained an organized library of development and fit samples.Created line sheets and approved fabrics and trims for production.

Coordinated import production for the brands Kill City, Lip Service, Widow, and 24 hr. As well as private label.Communicated with overseas factories, vendors, and buyers in order to track style development and production.Maintained records of approvals of proto, fit, and TOP samples.Reviewed and approved fabric and trims for bulk production goods.Issued purchase orders to factories and ordered bulk trim for production.Attended fittings with technical designer and design team to record any comments on fabric and trim issues.

Ensure full technical package, production/TOP sample, finished goods are accurate, and met specifications.Utilized Illustrator, Photoshop, and Excel to develop styles, coordinate with production, and met deadlines.Provided a detailed review of daily WIP reports with all members of factory management.Encouraged and improved sewing line performance while increasing both our quality and profitability.Initiated and managed style setup, BOMs, calculated fabric yields, and assigned styles to production. Effectively communicated with clients, American Apparel’s dye house, and various departments within the company.

Gained knowledge in the multi-faceted fashion retail industry. Modeled clothing in order to increase department sales. Also, applied knowledge to help customers create the fashion look they desired.