Bethany Kerstetter, Mba Email & Phone Number

Palmer Lake, Co

Colorado Springs, Colorado

Work in collaboration with Chief Marketing Officer and various stakeholder groups to understand client needs and plan and manage the implementation of multi-channel marketing efforts to achieve client and overall organizational objectivesServe as the primary interface for 20 client groups representing 20 marketing programs, targeting to drive 2,500 school memberships and $6.6 million in revenueArticulate the goals and objectives for each program and how they will impact the… Show more Work in collaboration with Chief Marketing Officer and various stakeholder groups to understand client needs and plan and manage the implementation of multi-channel marketing efforts to achieve client and overall organizational objectivesServe as the primary interface for 20 client groups representing 20 marketing programs, targeting to drive 2,500 school memberships and $6.6 million in revenueArticulate the goals and objectives for each program and how they will impact the organization, and ensure all marketing campaigns are aligned to these goalsLead client engagement meetings to outline objectives, focusing on target audience needs, audience segmentation strategies, reasonable outcomes, and marketing mix required to meet objectivesCollaborate with external marketing agencies and resources and manage the delivery of services provided by outside resourcesApply expert program management skills to lead in the planning, monitoring and managing of complex projects with a high number of extremely skilled experts, from initiation through completionMonitor the progress of marketing programs, reporting directly to the Chief Marketing Officer and various stakeholder groupsOversee the work of the Content and Community Manager in the implementation, integration, and management of a new online community platform serving 60,000 members Show less

Colorado Springs, Colorado

Implemented project management software and trained team of 10 usersDeveloped a detailed project plan to track progress, ensuring resource availability, and allocating budget across projectsManaged the execution of project work for an internal team of 10 marketing professionals as well as a team of external contractors in delivering promotional materials and event collateral to meet the needs of a 150-employee organization.Monitored the capacity, workload, and deadlines… Show more Implemented project management software and trained team of 10 usersDeveloped a detailed project plan to track progress, ensuring resource availability, and allocating budget across projectsManaged the execution of project work for an internal team of 10 marketing professionals as well as a team of external contractors in delivering promotional materials and event collateral to meet the needs of a 150-employee organization.Monitored the capacity, workload, and deadlines of individual team membersMeasured project progress using appropriate systems, tools, and techniquesManaged the project work of a marketing campaign to promote a series of professional development events with a goal of 9,425 registrations and $1.1 million in revenue Managed transition of a 10-person internal marketing team to an external marketing agency, ensuring smooth transfer of assets, workflow, and goals Show less

Created an online project submission form, automation, and workflowCommunicated brand standards and team processes with an organization of 150 employeesManaged workflow from client request to team implementation, including individual project handoffs and file organizationLed team of marketing professionals including a Graphic Designer, a Marketing Development and Analytics Specialist, and a CopywriterInvolved in planning, branding, and executing ACSI's Giving… Show more Created an online project submission form, automation, and workflowCommunicated brand standards and team processes with an organization of 150 employeesManaged workflow from client request to team implementation, including individual project handoffs and file organizationLed team of marketing professionals including a Graphic Designer, a Marketing Development and Analytics Specialist, and a CopywriterInvolved in planning, branding, and executing ACSI's Giving Day-a nationwide crowdfunding campaign resulting in $445,000 raised for 61 schools from 2000 unique donorsCollaborated with an external marketing agency on various projectsConducted weekly project status meetingsMigrated an agency-managed monthly e-newsletter workflow to an internal team Show less

Designed print and digital resources to support Christian schools around the worldCreated page layouts for magazines and newslettersDesigned books and textbooks, including cover art, interior layout, and prepared files for printManaged print purchasing process, including preparing Requests for Quote, evaluating vendor estimates, and approving printer proofsWorked within a web-based content management system to build and maintain an e-commerce website

Siloam Springs, Ar

Designed posters, t-shirts, signs, and brochures to promote church events Printed, organized, and displayed various church materials

Developed printed materials for magazines and direct-mail pieces Interacted with creative professionals to produce quality advertisements

Master Of Business Administration (Mba), Project Management

Beta Gamma Sigma

Bachelor Of Science, Graphic Design