Bethany Klaene Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts, United States

Greater Boston Area

Co-developed and lead business growth and retention strategies and future vision for the Financial Services vertical, representing 24% of C Space annual revenue.Developed and launched multiple training courses including: innovation/co-creation workshopping, advanced facilitation, entry level and advanced presentation skills.Designed and implemented standardized approach to new client onboarding, persona development and action planning for client organizations, including advanced storytelling and analysis, multi-modal research framework design and implementation tools.http://www.communispace.com

Greater Boston Area

Oversaw a multi-million-dollar portfolio of business and managed a 10+ person cross-functional team.Informed business strategy and product development, identified consumer inspired growth opportunities and mitigated risk across various financial service and healthcare clients using foresight, the principals of strategic design, innovation, workshopping and storytelling to promote empathy, igniting activation and setting the foundation for organizational transformation. Developed the ideal intake experience for a nationally recognized hospital grounded in five key consumer truths leading to a redesign of digital forms, call scripts, written communications and launched several digital and infrastructure initiatives. Consulted with an insurance association to develop materials including customer empathy videos, experience gap mapping, interaction modeling and customer journeys to feed into a series of workshops to develop a signature experience at key points in the customer journey such as onboarding, new plan selection, and more.

Greater Boston Area

Oversaw all qualitative aspects of building the consumer into a stage gate process for a national medical device new to world product launch including user experience design for digital applications, packaging design sprints, prototype refinement, deep dives into segmentation and customer journey.Co-developed and piloted with global digital accelerator client a standardized approach for Jobs To Be Done, including 101 training and roll out materials to be used with project teams at the organization.

Greater Boston Area

Led, designed and consulted on an end to end qualitative consumer research to help an international confectioner develop a premium artisanal chocolate product. Insights informed identification of the opportunity, product ideation and fed into their product development cycle leading to the French market launch hitting their year sales target in 9 months and accelerated entry into other markets.Developed and pioneered new qualitative tools to get at hard-to-articulate emotional states of consumers that were later adopted and rolled out at C Space.

Greater Boston Area

Lead the work for multiple client accounts to ensure ongoing client satisfaction and renewal of contracts, including challenging and inspiring client’s thinking, producing compelling stories for senior level audiences and advanced framework design including in-depth interviews, surveys, discussions, prediction markets, image annotation, card sorting and more.Executed daily consumer engagement and relationship efforts in online communities.

Greater Boston Area

Worked as multi-team point person for a 2011 national brand relaunch conducting, analyzing and briefing client, creative, digital and media teams on consumer insights, marketplace and competition in order to develop brand platforms and future campaigns.Also, managed the day-to day operations and budgets of national advertising accounts for Chico’s, Naturalizer, Naya, Soma and NYDJ

Greater Boston Area

Developed and executed media buying strategies by pairing Client Brand missions and ambitions with syndicated research tools to develop roadmaps that maximized exposure to targeted audiences while optimizing budgets.Negotiated, optimized and managed $500 million+ in national media buys, branded entertainment sponsorships and added value experiences to increase ROI for Liberty Mutual, John Hancock and e-loan.• HHCC, Jack Connors Award, network buying team member

Greater Boston Area

Maintained, managed and reconciled national media buys including weekly tracking TV commercial delivery, monitoring network and programing ratings, communicating traffic instructions and quarterly reconciliation.

Greater Boston Area

1st place, AAAA New Business Pitch Contest, New England Chapter Set the foundation and tone of the pitch by developing an empathetic story of college students’ unique needs and pain points.Collaborated with a multi-agency team to develop a targeted strategy creatively leveraging media and developing technology to develop a new business pitch to executives at AirTran Airways.

Bangalore Urban, Karnataka, India

Lead a multinational team in Bangalore, India conducting in-home ethnographies, marketplace interviews, financial institution and competitive analysis to determine the feasibility and potential community impact and ROI for a micro-finance program sponsored by Colorado State University. Produced and executed written reports and presentation of findings to diverse audiences ranging from the President and Dean of the College of Business and potential investors to the student body

B.S., Marketing/Business

Activities and Societies: • Jan. – May 2005 Chevrolet Cobalt Launch • Phi Theta Kappa, National Honor Society

B.A., Public Relations/Journalism

Activities and Societies: • 2005 CSU Public Relations Student of the Year • 2004-2005 1st Place: National Organ Donation Awareness Contest.