Senior Director, Us Retail Sales
CurrentOversee the Steinway & Sons Retail Store Strategy for the Americas.
Jul 2023 - Present
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Bethany Rose Email & Phone Number
Senior Director, US Retail Sales, Steinway & Sons
at
Steinway & Sons
1 work email found
@stern.nyu.edu
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✓ Verified July 2026
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Current company
Role
Senior Director, US Retail Sales, Steinway & Sons
Location
New York City Metropolitan Area, United States
Who is Bethany Rose? Overview
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Quick answer
Bethany Rose is listed as Senior Director, US Retail Sales, Steinway & Sons at Steinway & Sons, based in New York City Metropolitan Area, United States. AeroLeads shows a work email signal at stern.nyu.edu and a matched LinkedIn profile for Bethany Rose.
Bethany Rose previously worked as Senior Director, US Retail Sales at Steinway & Sons and Director, Global Sales Programs (MuleSoft) at Salesforce. Bethany Rose holds Mba, Marketing, Finance from Nyu Stern School Of Business.
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*@stern.nyu.edu
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Profile bio
About Bethany Rose
I am a strategic sales and enablement leader with experience overseeing an organization's sales strategy, sales enablement, and account management. As a strategic thinker, I am highly skilled at solving complex business challenges while bringing along my team through strong leadership, engaged culture, and clear communication. I am also a passionate leader devoted to the success of teams and customers with multiple core competencies, including:• Strategic Sales Planning• Sales Performance• Sales and Leadership Coaching• GTM• Analytics• Collaboration• Team Leadership• Revenue GenerationMy formal, in-depth education in classical piano has contributed significantly to my career strengths. I am constantly applying skills refined from the study of music in business situations– including big picture thinking, high attention to detail and execution, collaboration, communication, and passion for making others successful.I began my career at Steinway & Sons in sales and transitioned to American Express as I was completing my MBA at NYU Stern. At American Express, I held three roles of increasing responsibility across multiple business units, in sales strategy/enablement, relationship management, and sales leadership. At Salesforce, I built out a team leading sales programs at MuleSoft AMER. In July 2023, I returned to Steinway & Sons to lead US Retail Sales.The value I bring to organizations includes utilizing data, my deep sales knowledge, and leadership of cross-functional stakeholders to develop thoughtful, winning strategies. Then, I hold myself, my teams, and our partners accountable as we operationalize these strategies. I am fearless in challenging the status quo and a thoughtful partner in driving initiatives forward.
Listed skills include Strategy, Leadership, Customer Relationship Management, Business Development, and 14 others.
Current workplace
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9 roles
Bethany Rose work experience
A career timeline built from the work history available for this profile.
Director, Global Sales Programs (Mulesoft)
Lead Sales Programs impacting a 400+ Sales Organization at MuleSoft AMER, across all client verticals and revenues.
Sep 2022 - Jun 2023
Regional Director Of Sales Performance, Middle Market, Global Commercial Services
• Drove strategy and performance of a 50-person sales team selling new and expanding existing payments and accounts payable software programs with $1M-$300M revenue companies• Utilized data, deep sales knowledge, and leadership of cross-functional stakeholders to develop sales and enablement strategies, then operationalized them through direct reports and multiple partner teams• Developed multi-pronged approach to address sales team training, from large-scale design and execution of national trainings with 400+ attendees down to individual 1:1 coaching• Designed overall path towards meeting business objectives through setting expectations and implementing check-ins (e.g. business reviews)
Jun 2018 - Jun 2022
Executive Director, Large Market Client Group, Global Commercial Services
• Led a team entrusted with expanding existing payments programs of 50 large market clients, each averaging $1B revenue• Engaged clients at the executive level to identify opportunities for increased efficiency, working capital gain, and improved financial return.• Managed team relationships with stakeholders, including legal, finance, risk, compliance, and marketing.
Dec 2015 - Jun 2018
Senior Manager, Relationship Management - National Client Group, Global Merchant Services
• Oversaw client management and business development of a $3B+ specialty retail portfolio of merchants accepting American Express.• Identified marketing and strategic opportunities to increase American Express charge volume and share, while supporting retailer priorities and growth.• Negotiated merchant contracts and initiated profitable pricing changes, while communicating American Express network value and premium service. • Led Employee Engagement Team of 50 members, supporting the effectiveness and satisfaction of the client management organization through strategic initiatives.
Dec 2011 - Dec 2015
Co-Founder, Head Of Marketing
• Designed, produced, and sourced luxury home accessories for musicians, marketed and sold through eCommerce boutique• Partnered with top piano manufacturers on special projects
Aug 2009 - Jun 2018
Educational Sales Manager
• Cultivated strong B2B relationships with high-profile educational and cultural institutions, driving repeat business and negotiating contracts/partnership agreements• Directed institutional sales staff within company-controlled markets• Designed business development and fundraising partnership programs
Aug 2006 - Dec 2011
Sales Representative
• More than doubled historic sales within first full year and continually contributed to music industry’s most profitable per-square-foot retail showroom• Initiated programs to attract interior design community, generating increased referrals
Aug 2001 - Aug 2006
Piano Faculty
• Taught private piano to music majors and minors• Performed in faculty concerts and solo recitals• Served on jury boards and music committees, improving music programs and activities
Aug 2002 - May 2004
3 education records
Bethany Rose education
Mba, Marketing, Finance
Nyu Stern School Of Business
Bachelors, Piano Performance, Business
Indiana University Bloomington
Education record
Emmaus High School
FAQ
Frequently asked questions about Bethany Rose
Quick answers generated from the profile data available on this page.
What company does Bethany Rose work for?
Bethany Rose works for Steinway & Sons.
What is Bethany Rose's role at Steinway & Sons?
Bethany Rose is listed as Senior Director, US Retail Sales, Steinway & Sons at Steinway & Sons.
What is Bethany Rose's email address?
AeroLeads has found 1 work email signal at @stern.nyu.edu for Bethany Rose at Steinway & Sons.
Where is Bethany Rose based?
Bethany Rose is based in New York City Metropolitan Area, United States while working with Steinway & Sons.
What companies has Bethany Rose worked for?
Bethany Rose has worked for Steinway & Sons, Salesforce, American Express, Piano Couture, and Lehigh University.
How can I contact Bethany Rose?
You can use AeroLeads to view verified contact signals for Bethany Rose at Steinway & Sons, including work email, phone, and LinkedIn data when available.
What schools did Bethany Rose attend?
Bethany Rose holds Mba, Marketing, Finance from Nyu Stern School Of Business.
What skills is Bethany Rose known for?
Bethany Rose is listed with skills including Strategy, Leadership, Customer Relationship Management, Business Development, Sales, Strategic Partnerships, Analytics, and Management.
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