Bethany Lafoe Adams Email & Phone Number

Chattanooga, Tn, Us

Birmingham, Alabama Area

Birmingham, Alabama Area

Birmingham, Alabama Area

Birmingham, Alabama Area

- Luckie's media team transitioned to the Watauga Group in January 2017

Birmingham, Alabama, United States

- Video SEO optimization for Southern Living and MyRecipes- Contributed blog posts for MyRecipes

Birmingham, Alabama Area

- Was in need of relocating to Birmingham after my husband's acceptance into Optometry school. YP served as a transitional position- Was responsible for the growth of an existing book of business by way of print and digital tactics

Greater Atlanta Area

-Establish and strengthen relationships with agency and client partners; acting as a liaison between them and SNI internal teams to build and negotiate media proposals for national campaigns-Facilitate the ideation and activation of marketing solutions from idea generation to the execution of added value elements-Prospect for new business opportunities by keeping abreast of industry and advertiser news and developing leads by reaching out with planning rates, network information, and presentations-Utilize MRI, Kantar, Media Query, Nielsen, and Simmons research methodologies to ascertain data-driven insights, drive sales opportunities and showcase our networks’ position in the marketplace-Produce order letters, monitor delivery, build ADU packages, and send post-analysis reports detailing campaign delivery actuals against guarantees-Serve as mentor and trainer for new Sales Planners while ensuring that account stewardship is maintained, deals are negotiated in a timely manner, and all additional projects are proficiently executed

Greater Atlanta Area

-Fiscally responsible for client media budgets while assisting, compiling and coordinating all elements of the media plan-Gained experience in planning traditional out-of-home media while later becoming responsible for primarily all major non-traditional and experiential requests-Collaborating with vendor partnership, buying, traffic and production departments ensuring smooth transition through all facets of the campaign’s execution-As social media captain, was responsible for providing daily content for Billups’ Facebook and Twitter pages-Assisted in planning and executing the company’s first mobile geo-fencing campaign and was solely responsible for the development of a comprehensive case study of the program

Knoxville, Tennessee Area

-Planned an affiliate event at the New York Food and Wine Festival with Food Network talent present where I negotiated the contract, booked the venue, and organized and shipped needed materials. -In charge of production calendar for Food Network, Cooking Channel, Travel Channel, HGTV, GAC, and DIY networks. -Manage banner stands, shipments, premiums, website updates, and programming updates.-Responsible for requesting spots for affiliate purchasing.-Manage artwork requests for the Travel, Home, and Food categories for iTunes, Hulu, Comcast, Amazon, and AT&T.

Knoxville, Tennessee Area

-Worked directly with the VP of Accounts conducting primary and secondary research while developing creative strategies for new product implementation. -Assisted in the process of researching and gaining new business for Tombras.-Gained knowledge of researching effectively, efficient client interaction, and methods of recruiting new business.-Interviewed and recruited new possible interns for Tombras as Intern Director.

Bachelor Of Science (Bs), Advertising | Minor In Business And Psychology, 3.83

Activities and Societies: Tennessee Journalist, Phi Eta Sigma National Honor Society, National Society of Collegiate Scholars, Ad Club.

4.0

Activities and Societies: President of STARS, President of the National Honor Society, President of Skills USA, Tri-Hi-Y Member, Art Club.