Bethany Latham Email & Phone Number

Washington, DC, US

Virginia, United States

Washington, DC

• Provide guest services to concert and event attendees including greeting guests, processing tickets, monitoring seating areas, maintaining communications with management and security during event, set up and break down.

• Support the 8-member product management team in creating a new Agent Experience application.
• Responsible for oversight of profile settings product currently in run mode and servicing of content requests for brand intranet site within a 12-to-24-hour turnaround.
• Serve as a subject matter expert to the team regarding real estate agents, including their working habits, needs, and trends within the real estate market.
• Collaborate with product marketing and user experience teams to develop user surveys, user interview questions, and reporting to better understand client needs and wants,

Remote

Maryland/Virginia/Washington, DC

• Manage Coldwell Banker’s key marketing objectives on a regional scale, guiding 500+ real estate agents across four offices in the Washington, DC and Baltimore, Maryland markets.
• Supervise agent engagement and adoption of 18+ corporate marketing programs and coordinate with our corporate PR team regarding public interest stories
• Analyze and aid agents’ marketing plans, provide 10-12 training workshops each month, coordinate personal marketing strategy group sessions, and personal marketing consultations focused on increasing agents’ production.
• Maintain an average 58% capture rate (percent of listings using the company’s proprietary full-service property marketing program) among my offices year-to-date; 18% more than the 40% required threshold, and 13% higher.
• Awarded inaugural Guiding Star Award, representing collaboration, leadership, and innovation.

Maryland/Virginia/Washington, DC

Specializing in multi-platform marketing/communications strategic planning & implementation and project management for individuals and small organizations (performing arts, bookstore/libraries, wellness, real estate).

Arlington, VA

• Executed, at the direction of the editorial lead, on the creative and strategic vision for a $12MM nationwide multi-platform storytelling and engagement campaign, serving as an subject matter expert on all aspects of.
• Collaborated across internal teams to strategize and implement a cohesive campaign that included social, digital, broadcast, press, marketing, and community outreach resulting in: 11.2 MM digital programming viewers.
• Managed project goals, timelines, and deliverables over an 18-month lifecycle from pre-launch to wrap-up to insure campaign cohesion, created weekly updates, moderated meetings, and worked with vendors and internal.
• Created marketing elements in collaboration with creative services team, launched an online portal to insure consistent brand standards and awareness for 300+ strategic partners to engage their employees and PBS.
• Supported 300+ strategic partnerships to engage their employees and PBS audiences in local events and social media activities as well as increase awareness beyond the core PBS audience.
• Developed grant programs with the American Library Association and American Booksellers Association to support programming guides utilizing The Great American Read as an educational tool.

Arlington, VA

• Supervised five member team responsible for the production and editorial oversight of 100+ hours of general audience programming. Maintained relationships with vendors, supervised production deliverables, timelines.
• Monitored budget for 100+ hours of in-house post-production, created process to forecast needs and assess impact of unanticipated expenses resulting in identifying over $100,000 in cost savings and efficiencies.
• Served on event team for PBS Annual Meeting attended by 1,000+ general managers, programmers, producers, development leaders, promotion, communication, education, and digital professionals. Duties included managing.
• Created database and best practices to track the lifecycle of 400+ programing hours, improved internal project communication by 75% and decreased unexpected costs by 20% in one year.

Chevy Chase, MD

• Provided special project support to Senior Vice President, communicated programming mandates and strategies to internal and external stakeholders, and oversaw strategy and creation of Upfront presentation to drive.
• Managed the day-to-day operational and editorial support objectives for the programming department including terms of contracts, timelines, budgets, and deliverables for multiple projects. Supervised six team members.

Chevy Chase, Maryland, United States

• Managed the development process and pipeline for agendas, meetings, submission and pass trackers, deal memos, pitch materials, and paid development deliverables to ensure a robust pipeline of new concepts for future.
• Maintained team calendar and travel arrangements, created presentation materials and prepped executives, co-developed quarterly all staff meetings, celebratory gatherings, and community volunteer activities.

Chevy Chase, Maryland, United States

• Provided administrative support to programming department, including the management of calendars for 4 executives, travel arrangements and itineraries, prepared expense reports, managed team’s expense budget, developed.

Washington D.C. Metro Area

• Managed a corporate portfolio of 100+ current and prospective corporate funders, raised $1 MM+ annually.
• Developed and managed 20+ licensing agreements to raise awareness and over $250,000 in funding. Responsible for approving use of brand elements and logos in conjunction with partner marketing.
• Produced annual partner events to strengthen engagement with programs and collaborative interaction between 20-30 attendees representing corporate, governmental, and institutional partners.
• Managed special engagement marketing campaigns and events, including the Disneynature and Participant Media premiere of OCEANS and Warner Bros. HAPPY FEET.

Annapolis, MD

• Expanded major donor cultivation program working cross-departmentally to develop collateral materials, inform major gift officers of organizational messaging, identified fundraising strategy directives and touch points.
• Implemented a series of donor cultivation and stewardship events providing hands-on program experience to donors and community members, increasing donor and member retention.
• Overhauled the Annual Report process in collaboration with the finance and communication teams to publish the report in under 3-months post-audit instead of 10-months post-audit.
• Collaborated with communications team to create web and print materials to raise awareness about conservation programs and volunteer opportunities.
• Wrote message points for membership and major donor appeals, developed strategy for monthly major donor communication, and oversaw acknowledgement process for members and major donors.
• Developed white papers on critical Bay issues for use in fundraising proposals and membership mailings.

St. Johnsbury, VT

• Responsible for all aspects of fundraising program for natural history museum including individual giving, annual campaign, foundation support, government grants, and corporate sponsorship including Phase 1 of a.

Harpers Ferry, WV

• Developed corporate member (L.L. Bean, Merrill, Vasque, Patagonia) and community member programs to raise $250,000 annually. Boosted the cause-related marketing program.

Hagerstown, Maryland, United States

Hagerstown, Maryland, United States

Ma, Communications, Producing For Film & Video

Activities and Societies: Women in Film Video TIVA-DC

Bs, Mass Communications - Concentration In Public Relations & Journalism

Activities and Societies: Public Relations Student Society of America; Towerlight (University Newspaper)