Multi-sector insight and market research professional with global experience working with blue chip companies both client and agency side. Proven track record in designing and executing customer insight solutions to grow brands and deliver business results. Extensive brand and customer experience, working successfully with brand, marketing, strategy, customer experience, product and planning teams, in creating clear opportunities rooted in data driven insight. Bethany currently leads the design and strategic delivery of bp pulse/EV insight initiatives for bp. Prior to bp, Bethany has two decades experience working with leading market research agencies and with high levels of management in Fortune 500 companies across a variety of sectors including oil and gas, chemicals, banking/financial services, FMCG, travel and automotive. She was also part of the team which received the Highly Commended 2019 MRS Award for Business Impact of the Year – Global.