Bethany Johnson Email & Phone Number

• Design and execute the querying and analysis of first party platform data to create recommendations that will impact advertisers’ business objectives
• Independently analyze third party syndicated data sources for industry perspectives
• Translate data into compelling and actionable narratives that factor in unique stakeholder input and business questions

• Understood the internal and brand partner retail needs by conducting market, competitor, and user research
• Identified needs, hypothesized and tested solutions, determining measurable internal and partner benefits, and provided deliverables that meet those needs
• Analyzed and interpreted data to identify opportunities and trends in e-commerce for potential and existing brand partners and translated findings into actionable strategy for a range of stakeholders
• Effectively engaged with senior strategists, sales, marketing, execution, and tech teams to provide retail insights and analytics
• Owned category insights dashboard product, including the product and project management of updates and improvements, feedback, and roadmap
• Worked with category insights dashboard product users to identify needs and benefits, develop a feedback mechanism, and track both Netrush and brand partner benefits of product use

• Contributed to growing the organization’s portfolio of partners by developing comprehensive business cases and terms for prospective business partners
• Built potential business deals by analyzing the marketplace, identifying trends, opportunities, and how the organization’s various partnership models could drive growth
• Conducted Profit & Loss analyses for prospective business partners

• Identified opportunities to increase company value for partners (reporting, education, advertising tools and services)
• Supported the organization in running tests, validations, and conducted research related to Amazon and e-commerce in general
• Analyzed and drew high-level insights from large data sets and translate findings to a range of stakeholders
• Created research-based education and collateral for both internal and external use
• Produced analyses and reports for both current and potential partners to compare with key competitors on the Amazon marketplace

Portland, Oregon Area

• Produced analyses for both current and potential partners to compare with key competitors on the Amazon marketplace
• Performed extensive research on consumer behavior trends on Amazon and Google
• Provided new strategies and reporting methods for the Marketing department through data analytics
• Organized and drafted case studies for both internal and external use
• Led category-specific research on Amazon to provide high-level insight to upper management

Vancouver, Washington

• Collected and analyzed data from marketing tests and promotions
• Created standardization for internal weekly reporting
• Assisted Marketing Associates with day-to-day tasks such as keyword research and bid adjustments

Vancouver, WA

• Assisted in training and development of new and current crew members
• Proactively solved problems in high-paced and stressful work environment
• Networked and negotiated with local businesses to form partnerships
• Built positive relationships with staff and customers for optimal experience
• Ensured all policies and procedures were being followed at all times

Portland, Oregon Area

• Performed ongoing comparative analysis of organization’s marketing collateral against leading competitors’ marketing collateral
• Prepared and drafted promotional website collateral, internal newsletters and official reports using various Microsoft Office programs, Adobe, Salesforce and internal and external resources
• Organized and lead meetings with multiple departments outside of Marketing to plan, monitor, manage and complete projects with different deadlines
• Monitored and oversaw projects that changed continuously and required fast-paced decision making to keep the projects successful and on schedule to meet all deadlines
• Connected to current and potential clients about new products, helped draft collateral and promotional material for new products to be released

Business Administration, International Business & Marketing, 3.6

Activities and Societies: International Student Volunteer Club, International Business Club, Society of Information Management (SIM)

Bachelor'S Degree, Marketing