Bethany L. Peters, Ph.D. Email & Phone Number

Chicago, Il, Us

Transforming data into understanding through analytics consulting. I aid businesses in exponentially improving bottom line results through analyzing data. I consult on analytics projects using database, statistical analysis, data visualization, packaging results. Some examples of recent work are partnering with Relevant Fraction for a comprehensive line review using a Category Management model for a $3.7 billion company with insights and analytics firm Relevant Fraction, cleansing and harmonizing first party data to align Salesforce opportunities and sales records, as well as identifying market value and priorities for 5 segments in the lubricants industry for an S&P 400 client in conjunction with The Mx Group advertising agency in Chicagoland.

London, Gb

World Vision is a non-governmental humanitarian organization providing clean water to the poorest developing countries. More than 700 million people still lack access to clean water. I raise money for Team World Vision as a volunteer to increase awareness and increase chances for those in greatest need to receive life-changing water. Those who are sponsored also benefit from better education and health care, child advocacy, and spiritual enrichment. I have raised over $100,000 for clean water and child sponsorship in 4 years while running 3 races: Chicago Marathon, London Marathon, and Hood to Coast Relay. If you would like to join my Fundraising Team by sponsoring a child, please visit TeamWorldVision.org/participant/BLPBerlin

Media Culture is a brand response agency committed to building transformational relationships. An extension of the client's team, they are unstoppable in their pursuit of exceptional outcomes — backed by data and brought to life across every platform. As Director of Analytics, I led a team of Marketing Analysts, Engineers, and Data Scientists. The Analytics Team provided the backbone for all data ingestion and integration from outside into the ecosystem. The Team measured the effects of the media the agency purchased on behalf of its clients, both in the short and long run through industry-leading models and techniques.

New York, Ny, Us

Responsible for the delivery and execution of all reports at RAPP Chicago to the U.S. Army. Pulled from company-developed database via tools such as SQL and Datorama, streamlined data manipulation via pivot tables, QA’d work throughout, ensured presentability to the client. Analyzed Email, Direct Mail, SMS, Call, and Live Chat data. Designed mock-ups of campaign creative dashboards. Reconstructed Daily Contact Center Report to redefine monthly estimates as based on historical daily averages rather than own month data, allowing the client to accurately project call and chat volume and staff appropriately. Created framework for evaluating resource allocation amongst the Experience Analytics Team.

Chicago, Illinois, Us

Analytics Lead of the satellite Chicago Business Unit of several team members. Implemented data harmonization solution through an AI-powered data integration platform. Cross-channel marketing intelligence allowed for connecting and unifying all platforms, tools, and reports in one place. Used MRI survey data to construct relevant audiences for clients’ brands and products for customer segmentation analyses. Ran k-means clustering algorithms, cross-tabulating clusters with psychographics, demographics, and purchasing behavors to aid in developing personas for each cluster. Determined which personas to focus on or avoid in marketing efforts. Performed ad hoc analyses including sales by advertising spend and Customer Lifetime Value.

Hoffman Estates, Illinois, Us

Led initiatives to develop customer segmentation and data science models to drive acquisitions, engagement and retention strategies for the business. Managed a range of projects including developing k-means clustering models. Served as liaison with internal analytics and data science teams to ensure alignment against business priorities and was responsible for translating results into actionable next steps. Developed dashboards and other tools using Tableau to help inform the business. Served as chief liaison to Citibank to help maximize the usage and engagement of Sears Holdings Corporation’s credit card portfolio. Managed a small of staff of Analytics Managers.

Provided Analytics support for a variety of companies including the Dallas Mavericks, AXS TV, and multiple start-ups. Optimized pricing through secondary market monitorization. Utilized econometric models to assist with season ticket holder retention and evaluate effectiveness of marketing initiatives. Analyzed digital marketing ROIs to effectively allocate resources. Generated reports on Salesforce to prioritize Leads and Accounts for penetration. Oversaw marketing collateral development and analyzed customer buying patterns and sales for a pizza chain.

Phoenix, Az, Us

A nonpartisan research division of Apollo Group, the parent company of seven leading providers of educational services worldwide, including The University of Phoenix. Served as project manager in a study measuring the impact of classroom types (online vs. on ground) on higher education outcomes; interfaced with client updating on results, questions on data, and collaborating on research strategy; managed quantitative analysis performed by a PhD Economist. Led quantitative analysis in a comprehensive study examining attitudes on leadership in the work force by gender, region, generation, and industry; designed quantitative survey, working with third party vendor to implement survey, analyzing resulting data, and communicating results to the Institute and the public via Institute Insights, the monthly newsletter of Apollo Research Institute.

Dallas, Texas, Us

Served as a liaison between McCann Worldgroup Analytics department and Account Management, Media, and Strategy teams within TM; managed digital analytics reporting via ATLAS & Google Analytics.

Dallas, Texas, Us

Managed multiple projects in a flexible, changing environment including project and timeline management; communicated model results to customers in a simple, easy to understand manner; developed strategy to assess model compatibility with desired business improvement outcomes.

Dallas, Texas, Us

Used a variety of methods and tools to deliver meaningful quantitative fact-based models and analyses; converted large amounts of data and complex models into meaningful, actionable executive-level summaries for internal and external customers through data mining and statistics.

Boston, Ma, Us

Providing economic, financial, and business strategy consulting to law firms

Memphis, Tennessee, Us

One of America’s top 50 highly selective, private, undergraduate liberal arts colleges

Ph.D., M.A., Economics

B.S., Math, Economics