Bethany Crystal Email & Phone Number

New York, NY, US

Decoded Futures builds bridges between nonprofits, tech providers, and intermediaries that work together to tackle NYC’s greatest challenges with AI.

My expertise is around finding cohesion and multiplier effects between industries or projects that don’t usually fit together. In the past, that’s included bringing together tech startups (including crypto & AI) with public education. Through my company, Create Connections, I'll help you find cohesion and kickstart new initiatives at your organization.See.

New York, NY, US

Independent Director for Hiro Systems Board of Directors

Wilmington, Delaware, US

Brooklyn, NY, US

San Francisco, California, US

New York, NY, US

Bolster is a platform that connects CEOs with access to executive talent and capital through our on-demand marketplace, programmatic coaching, and financing support

Tech Year NYC serves as the citywide connective tissue for job opportunities & career advancement in NYC’s tech sector for young adults from populations historically under-represented in tech. Read more at https://www.technyc.org/techyear

Zeitgeist is an emergent web3 community that brings together small cohorts of builders, along with outside advisors, to collaborate together in creating crypto-native products and protocols

New York, NY, US

New York, NY, US

• Build infrastructure to identify, capture, and report on metrics and key performance indicators that define customer success for Stack Overflow Careers customers globally.
• Conduct qualitative and quantitative customer research related to product features, design, and pricing to inform future product development, marketing campaigns, and sales tactics.
• Design online and offline marketing campaigns including partner events, trade shows, advertising, and email marketing that support business objectives to promote customer engagement, retention, and satisfaction.
• Train product team, marketing team, and global sales force of 130+ employees how to identify, research, and sell to different types of buyer personas to optimize sales cycle and maximize revenue goals.

New York, NY, US

• Design and conduct analyses of Stack Overflow Careers customer base using field research, extensive surveys, and in-depth qualitative interviews to segment buyers into unique customer personas.
• Visit customers and prospects around the world to discuss recruiting challenges, goals, and product solutions.
• Assist strategic account managers to structure in-person presentations, sales collateral, and on-site visits for top customers.
• Train product team, marketing team, and global sales force of 100+ employees how to identify, research, and sell to different types of buyers to optimize sales cycle and maximize revenue goals.

New York, NY, US

• Write and design strategic content under the supervision of the marketing director for sales support, product manuals, recruitment packages, and marketing pieces.
• Develop case studies, white papers, tip sheets, blog posts, and other documentation to supply a brand new content platform on website.
• Create tag lines, advertisements, and marketing campaigns for Stack Overflow Careers products among a global audience.
• Conduct market research to provide sales team with up-to-date metrics of technical hiring trends and to position products strategically.
• Provide leads and prospecting sources for sales team of 50 reps based in the U.S. and Europe.
• Assist in strategizing, planning, and managing large-scale events to promote sales, customer service retention, and community awareness of company and brand.

New York, NY, US

• Generated revenue for Stack Overflow Stack Overflow Careers with a monthly quota of $15,000 and an average sale size of $500.
• Served as account manager for several hundred clients of Stack Overflow Careers and oversaw sales process from lead generation and prospecting through closure.
• Provided on-call customer service and support to all clients, which included writing customized tip sheets and assisting clients to optimize job listings to generate more applicants.
• Collaborated with sales reps to strategize best sales practices and develop rules and policies to ensure higher team success.

Emmaus, PA, US

• Project managed bi-monthly special interest publications about topics such as diabetes, fitness, and nutrition.
• Led department research on cutting-edge health trends and treatment methods.
• Contacted media representatives to conduct interviews for use in upcoming articles—secured an exclusive statement from President Obama about ovarian cancer, which was featured in the September 2011 issue.
• Wrote front-of-book news briefs and blog posts, with a focus on health, mood, nutrition, and books.

US

• Offered communication consultation services to senior HR executives at Fortune 500 companies about events such as annual enrollment, company spin-offs, and changes to employee compensation/benefits plans.
• Collaborated with a 10-person team to plan and implement all employee communications about Motorola Inc.'s spin-off in 2011.
• Worked with web developers to proofread and test custom-built software.
• Developed and wrote annual enrollment guides, enrollment previews, email notifications, postcards, wellness program brochures, and other campaign materials for Comcast, MillerCoors, and Motorola.
• Won an APEX Award of Excellence in 2010 for restructuring a monthly HR benefits newsletter into a high-concept magazine delivered electronically to 8,000 U.S. employees.
• Wrote regular blog posts for internal syndicated blog, KnowHR.

• Circulation: Daily, 13,823; Sunday, 22,809
• Pitched and published daily news stories.
• Reported everything from dog shows and fairytale weddings to board meetings and burglaries.
• Copyedited articles and news briefs according to AP Style.

US

• Collaborated with four-person research team to verify all factual content for accuracy of reporting.
• Interviewed all subjects who were profiled, quoted, or mentioned in any article throughout the magazine, including full-length features to prevent misinformation and libel.
• Established relationships with media contacts at Chicago area museums, galleries, organizations, parks/recreation facilities to coordinate mentions of upcoming events to feature in publication.
• Reviewed on reported on Chicago area bowling alleys, as featured in the 2009 “Best of Chicago” issue.

Plano, Texas, US

• Managed customer concerns.
• Achieved sales goals.
• Became a pro at folding mens dress shirts.

• Circulation: 1,495,033
• Researched article content.
• Restructured magazine copy for web audience.
• Conducted phone interviews.
• Found story sources. (Often in the unlikeliest of places.)