Bethany M Taylor Email & Phone Number

Atlanta, GA, US

1168 Howell Mill Road Suite B

• Plan and promote in-store events through multiple platforms to expand customer’s wine knowledge while increasing sales for the shop
• Promote, plan, and manage off-site events to grow customer base
• Manage all social media marketing accounts to attract new customers
• Assist customers in selecting wine by listening to patron’s preferences and determining the best bottle for the customer and occasion, to ensure the highest level of customer satisfaction
• Process and manage all wine club subscriptions and track revenue generated by the associated reoccurring billing plans

Greater Atlanta Area

• Developed and managed a successful social media marketing plan that resulted in a fully funded $40,000 Kickstarter project for Old 4th Distillery
• Developed and managed a successful social media marketing plan that resulted in a fully funded $15,000 Kickstarter project for Simply Seoul Kitchen
• Educated local arts organizations on social media best practices as a featured speaker for multiple workshops for the Atlanta Office of Cultural Affairs
• Developed and implemented cohesive social media strategies for all clients of KICK Strategy by identifying target audiences and key influencers to ensure successful delivery of all marketing messages
• Created and executed social media strategies for multiple Atlanta businesses including Alliance Theater, Actor’s Express, Theatrical Outfit, Simply Seoul Kitchen, Skin Catalyst, Roc House Fitness Spa, and Sweet Life Yoga

Atlanta, GA

• Planned, promoted and managed in-store and off-site festivals and events, including securing Corporate partnerships, community cross-promotions, and managing event staff schedules, in order to drive more business to.
• Promoted and managed in-store tastings and in-depth educational wine courses to generate new customers
• Educated patrons about a variety of wine to help them pick out their ideal bottle
• Managed all social media marketing accounts to attract new customers

Greater Atlanta Area

• Launched product in 11 Whole Foods locations across Metro Atlanta, Nashville, Ashville, and Raleigh in September 2014
• Responsible for customer service and sales at all Whole Foods locations and over 12 local retailers
• Created and implemented an efficient process to hire and train demonstration specialists
• Created an integrated social media plan and managed all content and marketing strategy, based on growth and communication goals

Atlanta, GA

• Conceptualized, coordinated, and staffed all media events including media previews, press tours, radio and television promotions, media and blogger cultivation events, photo shoots, and other special events
• Created a cohesive and strategic social media plan for the Museum, which included a system to measure effectiveness of social media
• Launched new social media platforms including Instagram, Pinterest, and LinkedIn
• Increased Facebook audience by 53% from December 2011 to October 2013

Atlanta

- Assisted in planning and organizing client events including fundraisers, exhibit openings, and launch parties. - Updated and documented all client mentions in the press - Applied effective communication skills while working and interacting with a diverse client base- Assisted publicist in client projects, press releases, and media pitches

- Created thorough listings for businesses in Midtown Atlanta - Searched for and covered interesting news and events with a local angle - Maintained a positive and approachable attitude with all media and press contacts - Managed multiple projects simultaneously with the ability to work well under the pressure of many deadlines