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Bethany Muths is listed as President | Brand Leader | CMO | Expertise in High-Growth, Private Equity-Backed Consumer Companies at Fair Harbor, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Bethany Muths.
Bethany Muths previously worked as President at Fair Harbor and Chief Marketing and Customer Officer at Mizzen+Main. Bethany Muths holds Bachelor Of Arts, Fashion Merchandising / Business Administration from Stephens College.
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Entrepreneurial, results-oriented leader with a proven track record of building brands by driving consumer engagement through product, marketing and community in high-growth environments.Expertise:Developing Startups & Scaling New BusinessesBrand Development & Creative StrategyPerformance MarketingMerchandisingFinancial Decision-Making & StrategyLeadership & Best-in-Class Team DevelopmentStrong reputation for building a culture of change by transforming and aligning an organization through its people to move in new and challenging directions.
Listed skills include Fashion, Footwear, Merchandising, Apparel, and 18 others.
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A career timeline built from the work history available for this profile.
New York, New York, US
Fair Harbor is a sustainable lifestyle brand launched in 2014 by siblings Jake and Caroline Danehy. The purpose-driven label began with the simple goal of reducing plastic waste in the water and at the beach. Since then, Fair Harbor has transformed more than 27 million recycled plastic water bottles into innovative, coastal casual apparel. The company has.
Dallas, Texas, US
As Chief Marketing and Customer Officer, Bethany oversaw full-funnel marketing efforts including Brand, Creative, Performance Marketing, Retention, eCommerce, Amazon, and Retail stores. Full P&L accountability demonstrating high financial acumen and a profitability-oriented mindset. Mizzen+Main is minority owned by private equity firm L. Catterton.
Dallas, Texas, US
Originally started as an online-only DTC brand, Mizzen+Main has now branched into the wholesale and retail markets with eleven stand-alone stores and over six hundred wholesale partners, including Nordstrom. Bethany led the unique brand of Mizzen+Main into its next stage of growth by encouraging the expansion of the product line as well as handling every.
Westerly, Rhode Island, US
Led the growth ambition of Ivory Ella's marketing and product strategy ensuring a consistent brand voice across all consumer touchpoints. Charged with creating and building a long-term emotional connection with Ivory Ella customers that grew brand awareness, drove traffic (new and existing), conversion, engagement and profitability that exceeded goals..
New York, NY, US
Consultant who works collaboratively with clients to develop brand positioning, digital marketing, and merchandising strategies to grow their vision and exceed expectations.Previous clients:Women's Creative Direction - The North FaceHead of Brand and Marketing - Luminary, New York City’s premier membership club for womanHead of Growth Marketing - Digitally.
New York, New York, US
Agile country leader in developing and implementing a comprehensive US growth strategy in a global, high fashion, entrepreneurial environment. Accountable for North America P&L – Marketing, eCommerce, Product, Retail.Led all aspects of the consumer experience inclusive of Brand Marketing, eCommerce/Stores, Wholesale and DTC product assortment, Design, and.
New York, NY, US
Women’s and Men’s Footwear revenue in excess of $140 million.Responsible for DTC merchandising, buying, design, and sourcing functions in Footwear for eCommerce and 165 stores. Managed all aspects of assortment and financial strategy, pricing, P&L, marketing, and product launches for an omni-channel experience. Established seasonal merchandising strategy.
Bentonville, Arkansas, US
Managed over $450 million across 3,500 stores in the US.Set and developed the overall women’s seasonal strategy, financial plan and merchandise direction. A consumer-centric merchant achieving the highest comp sales increase in the apparel division.
Baltimore, Maryland, US
Conceptualization and launch of Under Armour brick-and-mortar stores.Collaboratively created the vision, established the team, drove the process and fully managed the P&L. Developed an exclusive DTC assortment with UA design, and established a strong foundation for Under Armour’s Retail Division. The first Under Armour specialty store launched in.
New York, NY, US
Managed $45 million in annual revenue for eCommerce and 64 Cole Haan Specialty stores.Nike Air technology was merged with Cole Haan’s luxury constructions creating a whole new category of shoes and evolved the company into a lifestyle brand. Sales plans were exceeded and a strategic foundation for explosive growth was laid for the brand.
New York, NY, US
Managed $20M in sales, negotiated with over 50 luxury vendors, and received Bloomingdale’s Buyer of the Quarter. Comprehensive knowledge base of vendor negotiation, strategic planning, assortment selection, financial responsibility, leadership, building high performing teams, and effective communication.
Quick answers generated from the profile data available on this page.
Bethany Muths works for Fair Harbor.
Bethany Muths is listed as President | Brand Leader | CMO | Expertise in High-Growth, Private Equity-Backed Consumer Companies at Fair Harbor.
Bethany Muths is based in New York, New York, United States while working with Fair Harbor.
Bethany Muths has worked for Fair Harbor, Mizzen+Main, Ivory Ella, Bethany Muths Consulting, and Schutz Usa.
You can use AeroLeads to view verified contact signals for Bethany Muths at Fair Harbor, including work email, phone, and LinkedIn data when available.
Bethany Muths holds Bachelor Of Arts, Fashion Merchandising / Business Administration from Stephens College.
Bethany Muths is listed with skills including Fashion, Footwear, Merchandising, Apparel, Trend Analysis, Retail, Inventory Management, and Retail Buying.
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