Bethany Potter Email & Phone Number

Arlington, Virginia, United States

Arlington, Virginia

• Fortified partnerships with healthcare providers, OEMs, and suppliers, leveraging onlinemarketplaces and medical supply chain accounts to develop and execute impactful digitaladvertising campaigns.
• Refined e-commerce operations, connecting customers with suppliers through a healthcareproducts marketplace platform that provided self-service marketing tools to drive sales growth.
• Implemented changes that led to measurable results, lowering website cart abandonment ratesfrom 70% to 40%.

U.S., And U.K. (remote) - VA/NC

• Oversaw a portfolio of 40 East Coast university accounts at Pearson, a global leader ineducational technology and services, achieving a 98% customer retention rate.
• Amended technical operations by coordinating with IT teams to implement API integrations andimprove documentation.
• Enhanced customer satisfaction for colleges and universities through e-learning and testingsoftware, training, online classes, and lab courses.

Arlington, Virginia, United States

• Optimized inventory control using BR Guest and Stephen Starr Restaurant methodologies toreduce waste and minimize losses by 25% to 30%.
• Streamlined operations to lower labor costs by 15% while improving efficiency, and profitability,and aligning product usage with demand.

Mclean, Virginia

• Managed healthcare and multi-family accounts, leveraging NLP-driven campaigns to provide tacitsolutions to increase scores, working with hospitals, private practice, and multi-family clients.
• Facilitated feedback to lead to the development of two new product features.
• Streamlined account management processes through health checks and QBRs, identifyingcross-selling and upselling opportunities.
• Launched the Binary Fountain Review program, responding to surveys and social mediafeedback, saving clients up to 25% in labor costs to respond.

Chevy Chase, MD

• Managed an Enterprise portfolio of 30+ accounts at Oracle, a multinational leader in databasesoftware and cloud solutions, by increasing customer satisfaction through personalizedremarketing strategies, and digital.
• Optimized online presence for hotel brands using SEO and targeted social media campaigns.
• Achieved a 95% customer retention rate by providing United States location-specific marketingsolutions, editing websites, and addressing client needs as a trusted client relationship partner.
• Tailored customer messaging and graphics for 25 accounts, based on the locality.