Bethany Purney Email & Phone Number

New York, New York, United States

• Collaborate with Sales Managers/Sales Executives/Sales RVP & the Marketing Director to develop and activate Americas-focused marketing programs/activities that cultivate leads, nurture prospects, and develop customer loyalty while simultaneously creating an optimal selling environment for the sales team • Assist the Sales Managers in creating and implementing their territory business plan and support their efforts to be in regular contact with potential customers from prospect lists• Deliver Sales Development plans that include customer communications (direct/email), local advertising, customer and industry events, local sponsorships, aircraft static displays• Partner with the global marketing team on local advertising, PR/media, digital and social media and media advertising• Support the Sales Team in their Marketing efforts both within and outside the Sales Development plan and Jetcraft’s global Marketing plan• Collaborate with the global Marketing team as needed to support ongoing brand efforts and initiatives, ensuring that their activities are consistent with global marketing brand objectives, messaging and guidelines• Work with the Marketing Director, global marketing team, Business Development & Data Analysts to identify opportunities in the areas of CRM and Market Intelligence and assist in executing new CRM and Market Intelligence programs in the region• Analyse client base and competition and keep abreast of market trends• Obtain feedback from the sales team to track activity and measure ROI for SDM activities• Accurately forecast and manage budget expenditures related to SDM activities• Support Marketing as needed to deliver on large-scale marquee events and smaller-scale local events and host clients, prospects, and media at these events• Act as an ambassador for the company, always communicating in line with corporate messaging, and assisting as needed with any marketing, PR or sales enquiries generated from the region

Greater New York City Area

All duties as outlined below in Sales Engineer role.

New York, New York

Reporting to the Senior Vice President of Sales, responsible for supporting the executive sales team of leading private aircraft sales and acquisition brokerage.• Provide dedicated support and client relationship management to two top revenue producing Sales Leads in worldwide marketplace; responsible for 40% of North American private aircraft geographic market• Manage marketing, client updates, and prospect reporting for all assigned aircraft listings• Prepare customized proposals and aircraft valuation reports for new client acquisitions and listings • Perform aircraft technical data gathering, reviews, and evaluations to build market ready listing specifications• Analyze/research aircraft type-specific markets to include current comps and recent sales in order to ascertain and manage fair market values of target aircraft and assigned listings• Facilitate private aircraft showings to prospective clients• Manage company-wide Salesforce.com CRM and SharePoint platforms for assigned Sales Leads • Annual aircraft sales have increased from 57 (2012) to 110 (2018) since joining Jetcraft

Reported to the President of Keystone Aviation Services/SVP of Nationwide FBO Operations, responsible for managing the Customer Service operation for private airport FBO.• Managed and oversaw the Customer Service department, including scheduling and distribution of work load and maintaining day to day control of on-going tasks• Created, implemented, and managed a Customer Service Performance Measurement System for all airport hangar tenants• Maintained updated information on all tenant aircraft and lease terms• Worked with legal counsel to draft new and update existing lease agreements as needed• Responded to inquiries from new and existing customers regarding services and prepared and provided proposals as needed• Oversaw the reconciliation of daily sales and provided related reporting to senior management team• Provided both internal and external customer support • Provided general administrative support for the President & SVP of FBO Operations• Performed on-call duties as required to include 24/7 support• Attended corporate meetings and assisted in marketing efforts

Reporting to the Vice President of Managed Aircraft Sales and the Director of Marketing, responsible for supporting all sales- and marketing-related initiatives and functions for leading aircraft management and worldwide charter provider.• All responsibilities from previous position at Key Air with the addition of those below• Assisted in development, coordination, and execution of all marketing initiatives including email blasts, direct mailings, print and online advertising submissions, and website content management• Performed press release uploads and clip tracking• Supported management of new marketing collateral system and proposal input between Sales and Marketing Departments

Reported to the Vice President of Managed Aircraft Sales, responsible for supporting all sales-related initiatives and functions for leading aircraft management and worldwide charter provider.• Acted as interdepartmental liaison to support new aircraft conformity and customer service requirements • Supported company-wide database platforms, including Salesforce and SharePoint. Coordinated implementation and on-going use between users, provided technical support and assisted in developing standard processes for use.• Served as primary administrator for Salesforce CRM • Served as content manager for SharePoint• Generated Managed Aircraft and Key Club proposals• Updated and maintained sales pipeline and related reporting data for weekly corporate business analytics • Assisted Director of Marketing in launch of new company website• Assisted Director of Marketing in managing input from sales department for new company-wide collateral system

Reported to the Vice President of Business Development, focused on coordinating and implementing all marketing-related initiatives for leading management training and consulting firm.• Exhibited at industry-related conferences and created and executed lead generation strategies at venue• Developed marketing collateral for direct mail pieces and service offerings, including company DVD and capabilities brochure• Composed, distributed, and tracked monthly e-newsletters and all press releases• Created calendar and concept for print and web advertisements and facilitated production of all print advertisements with PR firm• Designed and updated web advertisements • Attained and coordinated speaking engagements and negotiated remuneration rates • Compiled case studies for potential client references • Secured editorial opportunities in industry-related publications • Assisted in writing and proof reading content for new company website• Updated company website content as necessary

Bachelor Of Science In Business Administration, Marketing

Education record