Bethany Welsh Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

• Lead a team of marketers to create, test, and measure innovative digital experiences to accelerate pipeline and product growth.• Implemented an enterprise business intelligence tool to scalably track all integrated marketing initiatives across the buyer's journey, optimizing the efficiency and speed in which marketing analytics are delivered and acted upon.• Led the transformation of lead scoring and grading models, automating tasks for sellers based on client engagement; efforts resulting in an 89% increase in leads converting to wins and an impressive 104% increase in marketing's contribution to overall won revenue.• Mature the martech stack recommending, new techniques and technologies to stay at the forefront of innovation and enhance overall marketing operations.• Pioneered a data-driven approach to optimizing advertising initiatives, driving a 30% uptick in C-suite executive engagement and a 20% surge in high-value conversions.• Revitalized website experience, social employee engagement and social media strategy. Grew social following by 127k and boosted engagement across all channels collectively by 54%.

Atlanta, Ga, Us

• Led, expanded, and streamlined the digital marketing team to deliver top-tier performance.• Drove maturity in marketing automation, demand analytics, and lead management.• Modernized the marketing technology (martech) stack of over 30 enterprise tools, implementing processes for tracking, evaluating, onboarding, managing, and sunsetting technology. This reduced redundancy and enhanced budget efficiency.• Oversaw SEM, programmatic, display advertising programs.• Implemented project management software across 6 integrated marketing teams, enhancing operational efficiency.• Optimized North Highland and Careers at North Highland websites, focusing on SEO and user experience.• Directed employee social media engagement programs and organic social strategy.• Led marketing and demand analytics, establishing KPIs and reporting on engagement, influence, and return on investment.

Atlanta, Ga, Us

• Orchestrated account-based marketing (ABM) programs, utilizing segmentation, content personalization, and automated email nurturing to accelerate demand.• Spearheaded creative, messaging, and advertising strategies for ABM programs, ensuring a cohesive brand message.• Communicated campaign insights with stakeholders, driving actionable outcomes.• Collaborated with sales enablement, sales operations, and business development to activate closed-loop responses to marketing engagement.• Revamped sales enablement collateral bringing the brand message to market.

Alpharetta, Ga, Us

• Developed integrated strategic marketing plans with objectives around sales enablement, awareness, demand generation, and retention. • Drove messaging strategy for thought leadership content from e-books to advertising.• Oversaw creative development of marketing materials and promotions mobilizing internal stakeholders, agencies and vendors.• Collaborated with cross-functional teams to develop go to market plans and product launches.• Managed budget and liaised with the Analytics team to track, analyze and report on performance.

Broomfield, Co, Us

• Project manager for the evolution of all sales enablement suite for 10 software products.• Creative director for new website launch, increasing web traffic and conversion post-launch by 30%..• Project manager for marketing lead-generation campaigns, driving over 70% of marketing-sourced revenue. • Led content curation for 3-day annual user conference with over 100 educational sessions, growing attendance by 23% annually.

Broomfield, Co, Us

• Project manager for annual user conference with more than 700 attendees, 60+ speakers, and 30+ vendors. Contributing to $5.3 million in opportunities to pipeline with an ROI of 189%.• Balanced and administered annual trade show budget, reducing operational costs and increasing annual conference return by 73% over the previous year.• Defined, coordinated, and implemented communications, lead nurturing, social media campaigns, and sales enablement materials around annual conference and trade shows.

Broomfield, Colorado, Us

• Devised and directed annual marketing and communications strategy and budget. Driving monetary and in-kind sponsorship for all special events and programs to meet operating revenue goals. • Measured and reported the performance of marketing, communications and public relations programs to key stakeholders with recommendations for optimization.• Elevated design, production, and delivery of all advertising.

Broomfield, Colorado, Us

• Overhauled and executed the marketing, communications and public relations strategy. • Launched a Colorado Gives day email and social media campaign that surpassed the fundraising goal by 204% bringing in over 56K. • Led the rebranding of the organization, including redesign of the primary logo and 18 sub-brand logos to increase consistency and brand awareness. • Introduced brand standards, training staff and key stakeholders, drastically improving brand consistency.• Developed campaigns and collateral to support Programs, Grants, and Development departments in the marketing, communications, and positioning of activities.

• Managed all customer acquisition initiatives, including coordination of over 60 national and international trade shows annually, planning and design of large scale graphics, advertising, sampling, direct mail, and other lead-generating activities.• Remodeled and redesigned a large-scale trade show structure utilizing the existing framework saving over $75,000 in replacement costs.• Developed and strengthened the marketing collaterals necessary to bring products to market; brochures, flyers, trade show marketing materials, displays, digital and print advertisements.

• Developed and managed the internal labeling and packaging process from conceptualization and design to Quality Assurance approvals and print production.• Within 12 months, coordinated and launched over 40 new customer product lines with the sales teams from contract to delivery of finished goods.• Lead new and re-branding packaging initiatives for Owen Mumford Inc. as well as national and international private label partners.

• Developed and maintained website, Facebook, Instagram, Twitter, and Pinterest presence. Responsible for design and execution of scheduled posts, contests, sales, regular product features, web and social media content writing.• Spearheaded logo and brand development as well as product development, photography, packaging design.• Created and curated “Infoxicated” Foxboxes’ local ask art show featuring asks designed by over 50 local artists.• Cultivated and maintained relationships with vendors, crafters, craft show organizers, local bloggers and galleries.• Awarded Best Indie Crafter Creative Loafing's 2013 Best of Atlanta EditionSee below for links to press.http://scoutmob.com/atlanta/scoutfinds/3643http://commoncreativatlanta.com/?p=2466http://clatl.com/atlanta/best-indie-crafter/BestOf?oid=9113809http://www.theguardian.com/travel/2014/mar/18/top-10-art-galleries-attractions-atlantahttp://www.youvebeennoted.com/noteworthy-event-infoxicated-atl/http://www.youvebeennoted.com/noteworthy-street-style-3/http://www.tideandbloom.com/2013/12/18/creative-makers-bethany-putnam-of-foxboxes/

Master Of Business Administration - Mba, Marketing

Bachelor Of Science (B.S.), Interdisciplinary Studies | Concentration In Art And Psychology