Bethany Welsh work email
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Bethany Welsh personal email
Bethany Welsh phone numbers
I'm a dedicated marketing professional with over 10 years of experience in B2B and B2C marketing. My goal is to deliver results while ensuring sustainable change. As a leader, I empower my teams to grow and thrive. With expertise in marketing strategy, digital marketing, and integrated campaigns, I excel at driving impactful initiatives. I'm skilled in marketing technology and operations, always seeking ways to streamline processes and boost efficiency.Collaboration is key to my approach, and I'm known for my clear communication and ability to convey value effectively. I'm a results-oriented leader who tackles challenges with empathy and integrity, driving sustainable growth. Currently, I lead a team of 4 skilled marketers, driving the creation, testing, and measurement of innovative digital experiences to accelerate pipeline and product growth.I spearheaded the implementation of an enterprise business intelligence tool, revolutionizing our ability to track and optimize integrated marketing initiatives across the buyer's journey. By building the firm's digital and automation maturity our team has contributed an impressive 89% increase in leads converting to wins and 104% increase in marketing's contribution to won revenue year over year. In addition, we have grown our social following by 127k and boosted engagement across all social channels collectively by 54% in the last year alone. Skills: SEO and Google Analytics, Social Media Strategy, Digital Marketing, Enterprise Web Management and Development, GTM Strategy, Demand Generation, Agile Project Management, Team Leadership and Development, Marketing Automation, Martech Management, Marketing OperationsTechnology: Google Analytics 4, Google Ads, Looker Studio, Domo, Funnel.io, Hubspot, Pardot, Salesforce, Airtable, Jira, Trello, Asana, Monday, ClickUp, Drupal, WordPress, Sitecore, LinkedIn Advertising, AdRoll, Terminus, Mural, Adobe Creative SuiteI'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at bethanypwelsh@gmail.com.
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Director Industry MarketingFiservAtlanta, Ga, Us
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Director, Digital & Demand MarketingNorth Highland Sep 2022 - PresentAtlanta, Ga, Us• Lead a team of marketers to create, test, and measure innovative digital experiences to accelerate pipeline and product growth.• Implemented an enterprise business intelligence tool to scalably track all integrated marketing initiatives across the buyer's journey, optimizing the efficiency and speed in which marketing analytics are delivered and acted upon.• Led the transformation of lead scoring and grading models, automating tasks for sellers based on client engagement; efforts resulting in an 89% increase in leads converting to wins and an impressive 104% increase in marketing's contribution to overall won revenue.• Mature the martech stack recommending, new techniques and technologies to stay at the forefront of innovation and enhance overall marketing operations.• Pioneered a data-driven approach to optimizing advertising initiatives, driving a 30% uptick in C-suite executive engagement and a 20% surge in high-value conversions.• Revitalized website experience, social employee engagement and social media strategy. Grew social following by 127k and boosted engagement across all channels collectively by 54%. -
Senior Manager, Digital & Demand MarketingNorth Highland Apr 2021 - Sep 2022Atlanta, Ga, Us• Led, expanded, and streamlined the digital marketing team to deliver top-tier performance.• Drove maturity in marketing automation, demand analytics, and lead management.• Modernized the marketing technology (martech) stack of over 30 enterprise tools, implementing processes for tracking, evaluating, onboarding, managing, and sunsetting technology. This reduced redundancy and enhanced budget efficiency.• Oversaw SEM, programmatic, display advertising programs.• Implemented project management software across 6 integrated marketing teams, enhancing operational efficiency.• Optimized North Highland and Careers at North Highland websites, focusing on SEO and user experience.• Directed employee social media engagement programs and organic social strategy.• Led marketing and demand analytics, establishing KPIs and reporting on engagement, influence, and return on investment.
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Segment And Demand Marketing ManagerNorth Highland Mar 2020 - Apr 2021Atlanta, Ga, Us• Orchestrated account-based marketing (ABM) programs, utilizing segmentation, content personalization, and automated email nurturing to accelerate demand.• Spearheaded creative, messaging, and advertising strategies for ABM programs, ensuring a cohesive brand message.• Communicated campaign insights with stakeholders, driving actionable outcomes.• Collaborated with sales enablement, sales operations, and business development to activate closed-loop responses to marketing engagement.• Revamped sales enablement collateral bringing the brand message to market.
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Marketing ManagerLexisnexis Risk Solutions Feb 2019 - Mar 2020Alpharetta, Ga, Us• Developed integrated strategic marketing plans with objectives around sales enablement, awareness, demand generation, and retention. • Drove messaging strategy for thought leadership content from e-books to advertising.• Oversaw creative development of marketing materials and promotions mobilizing internal stakeholders, agencies and vendors.• Collaborated with cross-functional teams to develop go to market plans and product launches.• Managed budget and liaised with the Analytics team to track, analyze and report on performance. -
Marketing ManagerZoll Data Apr 2018 - Feb 2019Broomfield, Co, Us• Project manager for the evolution of all sales enablement suite for 10 software products.• Creative director for new website launch, increasing web traffic and conversion post-launch by 30%..• Project manager for marketing lead-generation campaigns, driving over 70% of marketing-sourced revenue. • Led content curation for 3-day annual user conference with over 100 educational sessions, growing attendance by 23% annually. -
Marketing CoordinatorZoll Data Jan 2017 - Apr 2018Broomfield, Co, Us• Project manager for annual user conference with more than 700 attendees, 60+ speakers, and 30+ vendors. Contributing to $5.3 million in opportunities to pipeline with an ROI of 189%.• Balanced and administered annual trade show budget, reducing operational costs and increasing annual conference return by 73% over the previous year.• Defined, coordinated, and implemented communications, lead nurturing, social media campaigns, and sales enablement materials around annual conference and trade shows.
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Director Of Marketing CommunicationsA Precious Child Jul 2016 - Jan 2017Broomfield, Colorado, Us• Devised and directed annual marketing and communications strategy and budget. Driving monetary and in-kind sponsorship for all special events and programs to meet operating revenue goals. • Measured and reported the performance of marketing, communications and public relations programs to key stakeholders with recommendations for optimization.• Elevated design, production, and delivery of all advertising. -
Marketing ManagerA Precious Child Jul 2015 - Jul 2016Broomfield, Colorado, Us• Overhauled and executed the marketing, communications and public relations strategy. • Launched a Colorado Gives day email and social media campaign that surpassed the fundraising goal by 204% bringing in over 56K. • Led the rebranding of the organization, including redesign of the primary logo and 18 sub-brand logos to increase consistency and brand awareness. • Introduced brand standards, training staff and key stakeholders, drastically improving brand consistency.• Developed campaigns and collateral to support Programs, Grants, and Development departments in the marketing, communications, and positioning of activities.
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Marketing Coordinator, AcquisitionOwen Mumford Inc. Sep 2014 - Jul 2015• Managed all customer acquisition initiatives, including coordination of over 60 national and international trade shows annually, planning and design of large scale graphics, advertising, sampling, direct mail, and other lead-generating activities.• Remodeled and redesigned a large-scale trade show structure utilizing the existing framework saving over $75,000 in replacement costs.• Developed and strengthened the marketing collaterals necessary to bring products to market; brochures, flyers, trade show marketing materials, displays, digital and print advertisements.
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Marketing LiaisonOwen Mumford Inc. Sep 2013 - Sep 2014• Developed and managed the internal labeling and packaging process from conceptualization and design to Quality Assurance approvals and print production.• Within 12 months, coordinated and launched over 40 new customer product lines with the sales teams from contract to delivery of finished goods.• Lead new and re-branding packaging initiatives for Owen Mumford Inc. as well as national and international private label partners.
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Co-FounderFoxboxes, Llc 2012 - Jun 2015• Developed and maintained website, Facebook, Instagram, Twitter, and Pinterest presence. Responsible for design and execution of scheduled posts, contests, sales, regular product features, web and social media content writing.• Spearheaded logo and brand development as well as product development, photography, packaging design.• Created and curated “Infoxicated” Foxboxes’ local ask art show featuring asks designed by over 50 local artists.• Cultivated and maintained relationships with vendors, crafters, craft show organizers, local bloggers and galleries.• Awarded Best Indie Crafter Creative Loafing's 2013 Best of Atlanta EditionSee below for links to press.http://scoutmob.com/atlanta/scoutfinds/3643http://commoncreativatlanta.com/?p=2466http://clatl.com/atlanta/best-indie-crafter/BestOf?oid=9113809http://www.theguardian.com/travel/2014/mar/18/top-10-art-galleries-attractions-atlantahttp://www.youvebeennoted.com/noteworthy-event-infoxicated-atl/http://www.youvebeennoted.com/noteworthy-street-style-3/http://www.tideandbloom.com/2013/12/18/creative-makers-bethany-putnam-of-foxboxes/
Bethany Welsh Skills
Bethany Welsh Education Details
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Regis UniversityMarketing -
Kennesaw State UniversityInterdisciplinary Studies | Concentration In Art And Psychology
Frequently Asked Questions about Bethany Welsh
What company does Bethany Welsh work for?
Bethany Welsh works for Fiserv
What is Bethany Welsh's role at the current company?
Bethany Welsh's current role is Director Industry Marketing.
What is Bethany Welsh's email address?
Bethany Welsh's email address is be****@****ild.org
What is Bethany Welsh's direct phone number?
Bethany Welsh's direct phone number is +130346*****
What schools did Bethany Welsh attend?
Bethany Welsh attended Regis University, Kennesaw State University.
What are some of Bethany Welsh's interests?
Bethany Welsh has interest in Social Services, Children.
What skills is Bethany Welsh known for?
Bethany Welsh has skills like Marketing, Social Media Marketing, Advertising, Social Media, Event Planning, Microsoft Excel, Adobe Creative Suite, Graphic Design, Email Marketing, Facebook, Illustrator, Microsoft Office.
Who are Bethany Welsh's colleagues?
Bethany Welsh's colleagues are Michael Keats, Matthew Faraone, Mba, Vincent Benz, Billy Watts, Ala Battikhi, Luka Anić, Matthew Thalakottur.
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