Beauty and wellness-obsessed omnichannel integrated marketing communications leader with over 13 years of full mix, 360 expertise including: brand and product marketing, content strategy and copywriting, GTM strategy, brand communications and PR, creative strategy and direction, and new product development. I have specialized in elevating startups and indie businesses, with a sweet spot for female-founded ventures. Both delightful and ambitious, I’m an entrepreneurial spirit with an eye for aesthetics and an ability to capture stories that resonate by placing emphasis on community, authenticity, and what I like to call “emotional marketing.”I am the co-founder of indie media outlet, The Beauty Brief, and will be the host of a new industry podcast, BRAND BABY launching in 2024.My passions beyond skincare and beauty include sustainable fashion, mental health advocacy, writing poetry, live music, intersectional feminism and overachieving on my annual Goodreads goal.