Bethany L. R. Email & Phone Number

Singapore

Singapore

•Flagship Store revamp and refresh for key brands such as PUMA, Revolution Beauty, Milliot & Co. for markets in Indonesia, Malaysia, Singapore, Taiwan, The Philippines, and Hong Kong by editing basic HTML codes and creating Trello cards to request for raw asset edits. • Evaluate various Sponsored Ads via our Global Fashion Group (GFG) Ads Platform to ensure that the correct targeted keywords, Landing URLs, and banner specifications are used for ad effectiveness. • Advertising Operations (Pre): Support the team in executing pre-campaign activities, such as ad inventory management, campaign scheduling, and creative asset coordination through the usage of Airtable. • Advertising Operations (Post): Collaborate with the team to analyze post-campaign data, monitor performance metrics, and provide recommendations for optimization.• Campaign Reporting: Help prepare comprehensive reports on campaign performance, utilizing data analytics tools and visualizations to highlight key insights and areas for improvement. Generated close to 300 reports for multiple brands. • Brainstorming Revenue-Driving Solutions:Collaborate with the team to brainstorm innovative ideas and strategies to boost revenue, leveraging market trends, consumer insights, and competitive analysis.• Tech Development for Ads Solution Platform: Assist in the development and testing of our ads solution platform, working alongside our tech team to enhance functionality and user experience.• External Communication Materials: Contribute to the creation of engaging pitch decks and campaign packages for various partners such as Dr. Martens, London Rag, and Veja, as well as, informative communication materials including newsletters, and marketing collateral.• Basic copywriting for intercom pushes to get pre-existing clients to advertise on our ZALORA e-commerce and Ads platform

• Support the relationships and accounts with existing members in Singapore by updating AVPN's member pages through the usage of WordPress, scheduling meetings with them to understand their social causes of interest, and convert them into potential partnership opportunities.• Growth and retention of membership (shared targets)• Work with the other teams within AVPN to strengthen the country-specific value proposition to the Singapore social investment community, including but not limited to wealth-holders, social purpose organisations (SPOs), policymakers, and capacity builders.• Conceptualised the 'AVPN Year-End Party' in collaboration with Schroders Wealth Management. We invited over 80 esteemed guests including members, SPOs and partners in Singapore.• Create eDMs for membership events for the Singapore and Malaysia market through the usage of Canva, Mailchimp, and YAAM.• Liaised and partnered with Market Representatives in other regions to strengthen AVPN support for members and stakeholders on a regional level

Singapore, Singapore

Project Administration:• Project Administration and Graphic Design for various IS Modules and specific School Projects – preparation of relevant administrative documents, such as manuals and infographics, for teaching staff and students.• Project site construction – Responsible for constructing online platforms to cater for around 2,000 students and close to 400 projects each semester.• Project technical assistance – Provide timely technical support to the coordinating team by assisting teaching staff and students in terms of project coordination online checks.• Content migration of department modules (such as existing Google sites) to the Brightspace portal and assist in the development of engaging learning pathways.• Plan and Assist in department events such as the 'Temasek Foundation Specialists' Community Action and Leadership Exchange (TF SCALE) Programmes 2021-2022'. Publicity Administrative:• Responsible for designing social media posts (Instagram and Facebook).• Monitor insights, track engagement and plan out social media content using the Social Media Content Calendar.• Pre-event and post-event publicity posts for department signature events.• ‘Live’ coverage via Instagram stories (videos and photos) for department-related events. • Execute publicity posts for all CET Academy short and long-term adult-learner courses, as well as run social-media campaigns.- Contributed to the Content Creation of Ngee Ann Polytechnic’s “#NPEverydayHeroes2021” virtual Instagram event — an initiative to nominate students who has helped someone else amid the Covid-19 pandemic (@np_everyday_heroes2021) - now (@npsea2023)• To design departmental course brochures and use them as marketing collateral to target external industry partners.

Besos was an online, mass-market and hand-assembled accessories store with an aim to provide unique and dainty quality pieces to every customer. - Set-up and managed the shop through social media accounts, liaised with suppliers, stock management, coordinated photoshoots, designed marketing materials, provided customer service, and ensured proper shipment to customers. - Had pop-up booths at Scape, Curbside Crafters, and Rebel Studio. - Developed and launched social media marketing campaigns, collaborated with other small local businesses which led to 1,000 followers in 4-5 months from account creation.

Professionally advocate and raise awareness of local humanitarian causes managed by Singapore Red Cross aimed at supporting the less fortunateAssist in Singapore Red Cross Events and Roadshows, Engage donors to sign up contributions and train newer Red Cross Ambassadors(1) Helped out with the one month long 70th Year Singapore Red Cross Society Anniversary from October to November 2019 which was held at Bishan Junction 8, Raffles City, Heartbeat @ Bedok and The Star Vista(2) Assisted in the Jewellery event at Marina Bay Sands to garner donations, was held over 3 days.Meet the necessary monthly KPIs for donations that the organisation setContributed to Singapore Red Cross’ humanitarian work that benefits the needy and their families

Singapore

•Research on relevant newspaper articles and curate them into EDMs/bite-sized Newsletters for clients on topics related to Health Insurance and Investment policies.• Cultivate Sales Prospects and Schedule appointments with potential clients face to face or through cold-calling (telemarketing) - schedule these appointments using Google Calendar •Perform Admin duties such as creating slides and Prepare Sales materials/policy summary and Liase with policy servicing and other departments

Bachelor Of Science - Bsc, Business With A Minor In Digital Content Marketing, Second Upper Class Honours

Activities and Societies: Participated in the SUSS/East Coast Town Council TikTok Competition 2023

Diploma, Business Administration And Management, General

CGPA: 3.5/4

Banking Services

Finance Services