Bethany Sargent Email & Phone Number

Burlington, Vermont, United States

Morrisville, Vermont, United States

HearthStone is a wood stove manufacturer, operating in the Green Mountains of Vermont since 1978. HearthStone only operates on a B2B level through its network of over 600 domestic and international authorized dealers.-Create brand strategy to emphasize HearthStone's position as a premium lifestyle brand- Develop and implement dealer B2B support programs.

South Burlington, Vermont

While maintaining duties as Marketing Manager, I was able to join the Heritage Automotive Group Executive Leadership Team in the capacity of Marketing Director. As only the second female to have ever joined that group, I was able to influence paths to bring our community involvement and cultural development to a more front-and-center position. Being.

Vermont, United States

-Create, plan and manage annual marketing budget for three competing automotive dealerships (sales, service, collision and reconditioning departments)*Traditional Media*:-Lead internal team of creative professionals in process: from conceptualization through delivery of finished product-Radio: Create, strategize and produce radio creative. Purchase and.

Vermont And New York

• Develop and implement annual marketing plan for chain of John Deere dealerships located in western Vermont and upstate New York. Perpetuate the myth to my 3-yr old son that I am, in fact, a god, because I work with.
• Media strategy, planning, buying and rate negotiation for four John Deere dealerships located in Western Vermont and Upstate New York
• Graphic design for print and digital for over 20 brands, including John Deere, encompassing trade show graphics, brochures, newspaper, magazine, direct mail campaigns, TV advertising and more
• Plan and execute direct mail campaigns, both targeted lists as well as Every Door Direct Mail campaigns
• Write copy for radio ads; produce as necessary
• Maintain and update web presence, including company website, social media ventures and 3rd party sites for listing used equipment

Burlington, Vermont Area

• Director of Marketing and Sales | January 2014 – April 2014
• Joined company as 5th employee, left as 88th employee
• Took over as Sales Director from President of the company
• Led and coached department managers and their teams in the areas of sales, marketing and account management
• Worked to integrate customer facing departments (sales, marketing & account management) in single and non-varied messaging, from prospective customers to current customers to greater community of addiction professionals
• Worked with Mayor’s office to establish September 27th as Recovery Day in BurlingtonDirector of Marketing and Human Resources | November 2012 – January 2014

Williston, VT 05495

• Met budgets and sales goals as sole buyer and pricing manager for 42 brands of hard goods in a multi-channel strategy.
• Trained and coached staff on delivering excellent customer service, efficient warehouse operations, inventory control and visual display management for two on-site warehouses, stock rooms and a retail sales floor.
• Successfully recruited and filled new staff openings as needed. Monitored internet competitors, MAP pricing standards and industry advancements. Led and coached the sales team.
• Introduced web marketing, such as social networking sites, blogs, e-newsletter design &videos
• Layout, structural and promotional updates of luggagewarehouse.com website and associated Amazon.com store through use of templates, spreadsheets, and html

South Burlington, VT 05403

• Developed and managed ad campaigns from concept to execution in deadline-driven environment.
• Coordinated, organized and managed project timelines, estimates, and vendors while strengthening client relations.
• Designed, wrote and edited ads for print, radio and TV and performed administrative tasks as needed.

Vermont And New Hampshire

• Managed for several extraordinary retail companies such as Talbots, Lowe's Home Improvement, Ann Taylor LOFT, Gymboree & American Eagle Outfitters
• Trained teams on delivering outstanding customer service; reaching sales goals
• Maintained stringent visual standards, always in pursuit of surpassing the next goal
• Learned that work has importance and meaning for everyone
• Recognized as Most Innovative Store Manager

Journalism / Public Relations

Graphic Design