Bethany Sargent Email & Phone Number

Burlington, Vermont, United States

Morrisville, Vermont, United States

HearthStone is a wood stove manufacturer, operating in the Green Mountains of Vermont since 1978. HearthStone only operates on a B2B level through its network of over 600 domestic and international authorized dealers.-Create brand strategy to emphasize HearthStone's position as a premium lifestyle brand- Develop and implement dealer B2B support programs (POP & CO-OP), while building a library of branding, photo and video assets.-Leverage relationships with dealer network to increase sales and create further opportunities.-Offered regular dealer consultations on how to more effectively market HearthStone brand in their own communities; gain greater traction and market share- Support sales operations in US, Canada and Japan through networks of authorized dealers and sales representatives-Plan agenda and run multi-day sales events and annual meetings; Prepare and manage trade show events and industry meetings and appearances- Create social media strategy and manage impact, with end goal of presenting HearthStone as a premium lifestyle brand-Launch new product line: HearthStone Cookware, a line of premium high-end enameled cast iron cooking vessels (dutch ovesn, skillets, etc)-Relaunch HearthStone Outdoor family of products with new impact; multiple new product launches and presence at HearthStoneOutdoor.com (patio ovens, fire pits and griddles)-Support brand initiatives and internal and external website revisions-Design and launch dealer support site (marketing and brand resources) at HearthStoneTech.com-Press releases, industry communications and urgent communications pertaining to voluntary recalls and consumer safety information-Copywriting for web, catalogs, brochures and new product- Reporting directly to the CEO, present and participate in weekly and monthly senior management meetings, and all-company meetings as requested.

South Burlington, Vermont

While maintaining duties as Marketing Manager, I was able to join the Heritage Automotive Group Executive Leadership Team in the capacity of Marketing Director. As only the second female to have ever joined that group, I was able to influence paths to bring our community involvement and cultural development to a more front-and-center position. Being passionate about how we consider those who join us for work every day, as well as those who do business with us, means that being able to improve our reputation in the community, as well as cultural values, holds great importance for me.-Created and nurtured strong relationships in the communities in which we did business-Supported tremendous front-line organizations such as Boys & Girls Club, Green Mountain Habitat for Humanity, American Heart Association, Feeding Chittenden, Upper Valley Haven, OutrightVT, The Howard Center, many local schools and other important organizations through financial support, awareness campaigns, social media consideration, video production and more-Established six core values to encompass Heritage's approach to business through its many retail avenues: Respect, Integrity, Quality, Community, Teamwork and Growth.-Used core values to develop strategic marketing campaign: #WhatDrivesUs-Created opportunities for employees to step forward and join community action projects through the H-Team-Initiate workplace equality standards, promoting #WomenInAutomotive in both our marketing campaigns and recruiting efforts through Human Resources-Participate in monthly executive budgetary meetings and annual planning retreats

Vermont, United States

-Create, plan and manage annual marketing budget for three competing automotive dealerships (sales, service, collision and reconditioning departments)*Traditional Media*:-Lead internal team of creative professionals in process: from conceptualization through delivery of finished product-Radio: Create, strategize and produce radio creative. Purchase and negotiate radio contracts.-Television: Create, strategize and produce TV creative. Manage TV budgets through a media buyer. Manage a strategic mix of traditional TV spots as well as OTT streaming products-Graphics: Create and oversee process of design and production for spectrum of work: small scale ads to event banners and tradeshow displays*Digital Media*:-Develop successful digital strategies for competitive automotive market-Manage steady production stream of unique video and graphic content for multiple platforms-Create, manage or approve content for mass social media sites including Facebook, Twitter, Instagram, YouTube, LinkedIn and TikTok as well as internal employee website-Oversee relationship with 3rd party automotive vendors and digital packages through Carfax, Edmunds, DealerFire, Dealer.com, CarGurus and others-Review analytics and key performance indicators (KPIs) at regular intervals and improve strategy as needed-Strengthen e-mail marketing program to move from a once-a-month "sales-focused" communication to a series of multi-strategy campaigns to meet customers and potential customers wherever they are in the sales funnel. Introduced additional strategies to reinforce community work and branding through the email program-Oversee management of four independent automotive websites using multiple platform providers. Balance branding and community content with inventory accuracy, monthly incentives and sales messaging*Event Management*:-Create, plan and host a regular calendar of community events including food drives, pet adoption events and an all day music festival and more

Vermont And New York

Develop and implement annual marketing plan for chain of John Deere dealerships located in western Vermont and upstate New York. Perpetuate the myth to my 3-yr old son that I am, in fact, a god, because I work with tractors all day.• Media strategy, planning, buying and rate negotiation for four John Deere dealerships located in Western Vermont and Upstate New York• Graphic design for print and digital for over 20 brands, including John Deere, encompassing trade show graphics, brochures, newspaper, magazine, direct mail campaigns, TV advertising and more• Plan and execute direct mail campaigns, both targeted lists as well as Every Door Direct Mail campaigns• Write copy for radio ads; produce as necessary• Maintain and update web presence, including company website, social media ventures and 3rd party sites for listing used equipment• Introduced agricultural e-newsletter featuring community farmer profiles; built email lists and campaigns• Manage monthly budget through branded co-op offices, ensuring reimbursement payouts through a process of ad pre-approval, invoice tracking, tearsheet collection and reimbursement tracking_• Plan and execute company events. Internal events such as winter and summer parties, appreciation luncheons and pot lucks. External events such as trade shows, customer clinics and community events such as, "Day of Play", which in its first year, attracted over 400 guests and raised $1400 for charity with a $0 advertising budget• Media management; Press Releases and media pushes for HR and Marketing duties• HR duties as assigned, such as posting vacant positions, writing job descriptions, collecting resumes and attending job fairs• Reporting to the President of the company, this position afforded creative freedom, resulting in a increase in YTD sales over LY of roughly $2.5M and a new territory ranking of 1st place in Retail Sales, Parts Sales, Attachment Sales and Year-Over-Year Market Share Gain.

Burlington, Vermont Area

Director of Marketing and Sales | January 2014 – April 2014• Joined company as 5th employee, left as 88th employee• Took over as Sales Director from President of the company• Led and coached department managers and their teams in the areas of sales, marketing and account management• Worked to integrate customer facing departments (sales, marketing & account management) in single and non-varied messaging, from prospective customers to current customers to greater community of addiction professionals• Worked with Mayor’s office to establish September 27th as Recovery Day in BurlingtonDirector of Marketing and Human Resources | November 2012 – January 2014• Initiated Human Resources department for company, while maintaining marketing role• Set up HR systems and executed hires, terminations, while building company policies and orientation procedures• Developed and implemented dynamic employee review process; Trained management team• Defined roles and responsibilities of existing and new employees• Initiated Employee Recognition programs• Set standard as a “Culture of Care”, aimed at creating rewarding positions in a healthy and safe environmentMarketing Manager | November 2009 – November 2012• Initiated marketing program for company, including annual marketing plan and budget proposal, trade show schedule, event-based marketing and print campaigns• Coordinated all internal and external communications. Composed existing and prospective client letters, website copy, sales sheets, press releases, and national magazine articles, newsletter campaigns and social media. • Designed and produced print collateral: advertisements, flyers, direct mail, sales sheets, trade show handouts• Coordinated internal company events, such as holiday party, summer cruise and pot luck dinners• Performed executive assistant duties as needed. Performed on-site trainings and ongoing support for collection center sites throughout Vermont

Williston, Vt 05495

• Met budgets and sales goals as sole buyer and pricing manager for 42 brands of hard goods in a multi-channel strategy.• Trained and coached staff on delivering excellent customer service, efficient warehouse operations, inventory control and visual display management for two on-site warehouses, stock rooms and a retail sales floor.• Successfully recruited and filled new staff openings as needed. Monitored internet competitors, MAP pricing standards and industry advancements. Led and coached the sales team.• Introduced web marketing, such as social networking sites, blogs, e-newsletter design &videos• Layout, structural and promotional updates of luggagewarehouse.com website and associated Amazon.com store through use of templates, spreadsheets, and html

South Burlington, Vt 05403

• Developed and managed ad campaigns from concept to execution in deadline-driven environment.• Coordinated, organized and managed project timelines, estimates, and vendors while strengthening client relations.• Designed, wrote and edited ads for print, radio and TV and performed administrative tasks as needed.

Vermont And New Hampshire

• Managed for several extraordinary retail companies such as Talbots, Lowe's Home Improvement, Ann Taylor LOFT, Gymboree & American Eagle Outfitters• Trained teams on delivering outstanding customer service; reaching sales goals• Maintained stringent visual standards, always in pursuit of surpassing the next goal• Learned that work has importance and meaning for everyone• Recognized as Most Innovative Store Manager

Journalism / Public Relations

Graphic Design