-- From concept pitches to full execution, originate well-crafted brand touch points for outdoor advertisement, digital display, social media, collateral, and special event promotion-- Play an active role in strategic marketing initiatives including copywriting, media buys, and hands-on engagement tactics-- Guarantee the efficient and top-quality production of all print pieces, signage, and direct mail through keen vendor relationships and strong attention to detail-- Lead the coordination and creative direction of photo shoots -- Establish an organized library of brand assets as well as polished presentation tools -- Through proactive participation in committee projects and in all interactions with guests, serve as an advocate of the organization’s mission to delight, educate, and inspire through STEM education

-- Created the original and evolving brand identity, including compelling donor appeals, volunteering acquisitions, and ephemera-- Take part in quarterly director meetings to provide keen marketing perspective, cost-saving solutions, and an organized calendar of deliverables-- Supported the launch of the mobile Birthday Boutique with the creation of the branded fashion truck’s vinyl wrapping

-- Served the 11+ units within the Division of Student Affairs to effectively communicate with and share student stories with a wide range of both internal and external audiences-- Innovated versatile designs to increase engagement in and the overall reputation of the diverse programs, resources, and services-- Responsible for hiring and mentoring graphic design interns

-- Steered the launch of a refreshed brand identity, the art direction and content management of the website, and the research/reporting process-- Conceived and oversaw e-mail and social media campaigns-- Developed new product offerings and customer service initiatives