Bethany Siggins Image Consulting assists individuals and companies with image-enhancement and personal image education and branding, utilizing a full suite of services including educational presentations, wardrobe assessment, personal style identification, personal shopping and styling.Focused on educating individuals and companies about the power of their brand and personal image, identifying ways to positively improve presence and presentation.

Managed social media, growing Instagram following by 20% and doubling engagement on posts. Led efforts to sell merchandise via social media accounts. Visual merchandising per owner specifications, client styling, merchandise sales and general customer relations.

Company spokesperson who skillfully conveyed company news, historical data, industry trends, financial performance and the business model to investors, potential investors, analysts and stock brokers. As a direct report to the CEO and CFO, managed the company’s communications program including the website, press releases, marketing materials and year-end financial documents: proxy statement, annual report and Form 10-K. Monitored changes to federal securities laws, corporate governance requirements of the Securities and Exchange Commission (SEC) and rules of the New York Stock Exchange (NYSE), including strict scrutiny of insider trading, granting clearance to insiders during trading windows. Traveled with the CEO and CFO to conferences attended by institutional investors to gain and retain institutional ownership.• Directed a $1 million department budget, continually negotiating price and contract terms resulting in significant cost savings over the course of 10 years• Redesigned the annual report in 2005 to a more modern style, which led to a full redesign of the website, which was completed under budget and on time• Administered three all-employee stock option grants and numerous restricted stock awards, processing all option exercises and restricted stock vestings; monitoring stock reserve balances for future grants• Assisting in writing and editing dozens of press releases over a 10-year period• Guided shareholders and employees through forward and reverse stock splits and return of capital dividends• Filed, cataloged and maintained corporate records and minute books

This department aggregated funds from primary mortgage servicers, passing them through to the trustee for Capstead-issued mortgage securities. Tracked delinquencies within the mortgage pools, acquiring and selling real estate owned properties after foreclosure. Maintained pool insurance for all mortgage securities and monitored servicer compliance, developing new guidelines in 1995.