Oversee strategic print advertising and digital marketing while continuing to direct the day-to-day communications and brand management of Foxcroft School

• Design and develop custom adventure programming for public and private schools, church groups, scout troops, colleges, and REI Adventures, from inquiry to sale to program date.• Manage program logistics and implementation for clients and staff, including comprehensive Trip Books.• Manage program-specific processes, including reservations and permitting.• Oversee schedule of programs, balancing resources, staff and demand• Oversee client aquisition while maintaining and proliferating current client relations• Implement effective inquiry management systems, increasing professionalism and brand image.• Manage pricing models & payment schedules utilizing Quickbooks.• Manage client database utilizing Quickbooks Customer Manager.

• Develop and maintain local and regional PPC campaigns in Google and Yahoo, including keyword development, ad writing, and web analytics utilizing software WebPosition 4 and Google Analytics.• Manage web site content and layout utilizing Dreamweaver and Photoshop. Also focus on improving page rank by incorporating successful web strategies.• Manage and implement targeted email campaigns, included layout, content and promotion• Manage merchandising, including ordering, new product generation, and sales promotion.