Bethany Tesché Email & Phone Number

Harrisburg, PA, US

• Create and implement the company's strategic growth initiatives
• Maintain accountability of all departments to ensure forward momentum with regard to strategic initiatives and the company's growth plan
• Identify, cultivate and grow new business opportunities and relationships
• Define, build and implement Houck’s marketing communications and PR initiatives
• Develop and coordinate Houck’s online and offline marketing programs, social media, content development and analytics
• Represent and manage Houck’s image by means of special events, expos, networking opportunities, advertising and social media

• Provided strategic consultation to help businesses reach their top prospects utilizing multimedia marketing – print, web and event sponsorship
• Created unique and customized marketing solutions based on the specific needs and situations of individual clients
• Utilized multimedia marketing to help clients generate brand awareness, gain market share, increase sales and drive traffic to their websites
• Maintained and built client and prospect relationships
• Managed accurate sales projections, client notes, ad tracking and progress reports

• Managed advertising sales for existing clients
• Generated new advertising clientele
• Provided advertising consultation to generate optimum ROI for clients
• Maintained and built professional relationships with clients
• Created functional and eye-catching ad layouts to produce effective marketing campaigns

• Wrote and directed experiential entertainment and media projects from concept to inception while increasing sales – Hershey’s Chocolate Tasting Adventure
• Wrote and implemented new sales, marketing and seasonal events – A Spooky Night at Chocolate World, an interactive story-telling experience
• Worked with Group Sales to create new group tour offerings - the Insiders’ Tour, HCW Educational Expedition
• Wrote, led and coordinated promotional tours
• Performed professional brand-centric promotions for corporate and private events – chocolate tastings and wine and chocolate pairings at HCW after hours and at Hotel Hershey
• Provided cost-effective concepts for the enhancement of the current HCW attractions – Chocolate Tasting and KissWorks

• Compiled, wrote and edited press releases and articles for the various company websites, e-newsletters and publications representing FieldMedia
• Provided website content updates and maintenance
• Coordinated the creation and distribution of e-newsletters

• Participated in on-air radio promotional spots
• Participated in shows and demonstrations requiring stage combat/stunt capabilities
• Performed in PRF’s Poe Evermore and Dickens of a Christmas (2005 and 2006)

• Wrote promotional copy for advertisers
• Created keyword lists for Search Engine Optimization (SEO)
• Communicated and maintained correspondence with advertisers

• Performed customer service over the phone, e-mail and via company visitation
• Edited evaluations and business documents
• Wrote all technical and business copy

• Attended and reported school board meetings, meetings of the city council and county legislature and local cultural events
• Wrote stories for news broadcasts
• Broadcasted news stories on the air