• Create and implement the company's strategic growth initiatives• Maintain accountability of all departments to ensure forward momentum with regard to strategic initiatives and the company's growth plan• Identify, cultivate and grow new business opportunities and relationships• Define, build and implement Houck’s marketing communications and PR initiatives• Develop and coordinate Houck’s online and offline marketing programs, social media, content development and analytics• Represent and manage Houck’s image by means of special events, expos, networking opportunities, advertising and social media• Create, maintain and increase Houck’s brand awareness• Organize the preparation of proposals, presentations and information packets using marketing resource materials such as brochures, data, slides, photographs and reports• Provide on-site photography of projects and jobs in order to build Houck’s photo library for use in marketing materials and project proposals• Prepare status reports on marketing efforts• Oversee Houck’s image and brand standardization company-wide• Develop and implement targeted marketing campaigns to reach a specific audience for the purpose of acquiring new business • Compile, format and manage summary reports from department heads• Design, write and manage the creation of all marketing collateral and advertisements• Provide support to maintain and build existing client relationships while generating new ones

• Provided strategic consultation to help businesses reach their top prospects utilizing multimedia marketing – print, web and event sponsorship • Created unique and customized marketing solutions based on the specific needs and situations of individual clients• Utilized multimedia marketing to help clients generate brand awareness, gain market share, increase sales and drive traffic to their websites• Maintained and built client and prospect relationships• Managed accurate sales projections, client notes, ad tracking and progress reports

• Managed advertising sales for existing clients• Generated new advertising clientele• Provided advertising consultation to generate optimum ROI for clients• Maintained and built professional relationships with clients• Created functional and eye-catching ad layouts to produce effective marketing campaigns

• Wrote and directed experiential entertainment and media projects from concept to inception while increasing sales – Hershey’s Chocolate Tasting Adventure• Wrote and implemented new sales, marketing and seasonal events – A Spooky Night at Chocolate World, an interactive story-telling experience• Worked with Group Sales to create new group tour offerings - the Insiders’ Tour, HCW Educational Expedition• Wrote, led and coordinated promotional tours • Performed professional brand-centric promotions for corporate and private events – chocolate tastings and wine and chocolate pairings at HCW after hours and at Hotel Hershey• Provided cost-effective concepts for the enhancement of the current HCW attractions – Chocolate Tasting and KissWorks • Assisted with the direction of film shoot for Hershey’s Chocolate Tasting Adventure• Assisted with the management of Entertainment Department staff, scheduling and all media equipment

• Compiled, wrote and edited press releases and articles for the various company websites, e-newsletters and publications representing FieldMedia• Provided website content updates and maintenance• Coordinated the creation and distribution of e-newsletters

• Participated in on-air radio promotional spots• Participated in shows and demonstrations requiring stage combat/stunt capabilities• Performed in PRF’s Poe Evermore and Dickens of a Christmas (2005 and 2006)

• Wrote promotional copy for advertisers• Created keyword lists for Search Engine Optimization (SEO)• Communicated and maintained correspondence with advertisers

• Performed customer service over the phone, e-mail and via company visitation• Edited evaluations and business documents• Wrote all technical and business copy

• Attended and reported school board meetings, meetings of the city council and county legislature and local cultural events• Wrote stories for news broadcasts• Broadcasted news stories on the air