As a social media/content executive, I bring a rare mix of skills into the digital marketing world. With experience in pre-production, shooting, and post-production, along with expertise in graphics, editing, and platform utilisation, my content creation is always ahead of the curve when it comes to being reactive within culture and utilising social trends. Working within a small, dynamic team at Southpaw, I develop innovative social media and creative strategies for top brands like Brown-Forman, e.l.f. Cosmetics, and Estrella Galicia across multiple media outlets. This also involves community management, content strategy plans, pulling meaningful insights, and competitor analysis. My insights on the latest cultural and social trends are shared through my weekly newsletter initiative, The Scoop, which gained over 700 active subscribers in just 5 editions. In addition, I am developing many skills in brand strategy by working on various pitches and campaigns for new and current clients.My true passion lies in sustainability, wildlife and conservation. Outside of work, I am a dedicated photographer and videographer, engaged in passion projects and volunteering with wildlife charities. I believe in the power of storytelling to drive change and am committed to using my skills to highlight the beauty of the natural world and the urgency of protecting it. If you share these interests or have opportunities related to wildlife filmmaking and conservation, let's connect.