Bethany Tran Email & Phone Number

Raleigh, Nc, Us

Raleigh, North Carolina, United States

Developed business from concept to reality.Manage daily business activities, from material fulfillment to online storytellingManage relationships with artisan groupsMaintain and improve website based on site analytics and user behaviorChief encourager of staff and customersManage all marketing initiatives

-Write and manage content for Comcast Business online account-Plan and execute marketing campaigns and content-Design and manage implementation advanced segmentation development for targeted content-Work closely with marketing teams on content development strategies for seamless promotions-Plan segmented content with product teams to ensure accurate display

-Agency environment promoting multiple international companies.-Analyze Google Analytics for websites in order to strategically evolve sites and products.-Determine goals of website and review effectiveness of current strategies for potential improvement.-Determine effectiveness of site changes based on analytic visitor data.-Write and edit website content for new product lines, site updates.-Search Engine Optimization, including keyword research and copy implementation.-Implement social media strategies for target market engagement and SEO.-Oversee and manage development of websites from concept to final product.-B2B/B2C e-commerce site management, including product management.-Design, develop and execute targeted mass print and email campaigns for several product lines.-Analyze results of email campaigns to determine effectiveness.-Manage marketing budget, including outsourcing of design, printing, and trade show participation.-Project manage all facets of marketing implementation, including interfacing with executives, designers, and third party vendors.-Manage intern program and train new student interns in industries, as well as relevant marketing functions.

- Develop original graphics individually and in story board format for InfoGenius websites.- Write and edit website content and other internal website and development documentation. - Lead writer/editor in continuing development of user knowledgebase with articles giving guidance to customer base.- Primary quality assurance tester for InfoGenius websites and services. Ensures excellence in content and functionality.- Online marketing campaign to boost internet presence for web monitoring service.- Provide front-line technical support and troubleshoot customer issues via phone, email and live chat.- Manage company expense and personnel budgets, payroll and accounts payable and accounts receivable functions.

Bachelor Of Science, Media Communications

Associates Of Arts, Education

Associates Of Arts, Education

Bachelors Of Science, Media Communications And Technology 2002