Bethany Mclellan Email & Phone Number

Chicago, Il, Us

Captain the rapidly-evolving AI user experience at NielsenIQ, working to ensure a human-focused design that solves real problems through consistent user research and close client relationships. Lead the Global Platform user experience, establishing consistent major patterns in data visualization, data selection, navigation, notifications, messaging, help and guidance, etc. across our product suite. Manage a design team contributing deliverables in these verticals across four countries.

Chicago, Illinois, United States

Manage a team of 6 designers within a cross-functional Agile Release Train (ART) for our flagship product; oversee end-to-end design for ART features, from problem mapping to high-fidelity prototypes. Collaborate with leaders in Product, Tech, and PMO to refine, sequence, QA, and deliver work.Lead visual design, strategy, adoption, contribution, and governance for a developing centralized design system across our product suite. Direct the construction of components across our federated team of 18 designers.

Collaborate with Product and Tech to ship features for the flagship product. Facilitate product discovery, problem framing, ideation, and consolidation of requirements for features. Shepherd designs from ideation through task flows, journey maps, wireframes, and finally into high-fidelity prototypes in Figma. Prepare and annotate designs for handoff, and collaborate with the teams to make sure designs are understood and implemented accurately. Conduct user research to validate and test concepts and designs. Utilize and contribute to the company-wide design system

- Design, develop, and launch custom responsive Wordpress websites using Figma and Elementor- Collaborate with product owners and stakeholders to create an MVP business plan, sitemap, user personas, and user flows - Create new visual identities and style guides

West Chicago, Illinois, United States

- Develop personas, empathy maps, journey maps, and user flows to support wireframing, protoyping, and development- Lead collaborative whiteboarding workshops with clients to determine business goals and design solutions- Write brand voice guidelines, samples, and webpage microcopy- Supercharge lead gen and conversions following redesign completion

- Executed internal and external marketing strategies for church with an attendance of 1,200 and a broad regional and global reach - Designed and developed all-new brand and website, and wrote all web copy for 50+ webpages, leading to a 65% increase in site traffic and an improved site ranking to the #2 result for focus keywords - Increased social media engagement across Facebook and Instagram by 80% on average through a new content strategy - Ghostwrote 100s of blog articles, bulletins, letters, speeches; prepared or edited organizational publications

Wheaton, Il

- Directed U.S.-based digital and print marketing strategies for a non-profit organization that distributes thousands of low-cost books to 15 countries in Africa- Oversaw donor lead nurturing communications and grant writing proposals, with direct responsibility for raising over $350,000 in funds to equip groundbreaking publishing strategies for the African continent- Implemented fresh social media strategy, increasing user engagement by 40%

B.A., International Relations

Activities and Societies: Scholastic Honor Society, Arena Theater Workout, Student Ministry PartnersGraduated magna cum laude.

Ux/Ui Design