Beth Pitman Email & Phone Number

Auburn, Ma, Ma, Us

PI designs and manufactures world-class precision motion and automation systems with leaders in high-tech industries and research institutes, in fields such as photonics, life sciences, semiconductors, and aerospace, as customers. Reporting to the Vice President of Tactical Services and Marketing, responsible for strategy of driving solution- and product-centric media via web, social media, blog posts, podcasts, press releases, email, and print, while ensuring brand compliance.• Increase company multi-media presence managing $500k budget, resulting in 20% less spend and 35% increase in media coverage year-over-year to support business and continually provide new leads to sales engineers. • Drive lead generation content initiatives and online engagement through branded press releases, blog posts, whitepapers, podcasts with the CEO, and multivariate partner email campaigns, increasing the prospect database by 10%, with 5% higher open rates YTD, and 7% greater click engagement.• Ensure compliance to corporate worldwide branding in weekly press releases, increasing print coverage by 45% and online coverage by 55%, YTD.• Modify and adjust website customized for North and South American markets, utilizing corporate CMS, while collaborating with Global Marcom team to improve tool usability and functionality.• Actively analyze standard marketing metrics, including SEO, across all media buys to deliver a 10-15% lift year over year. • Fulfill interim need for project assistance to meet global deadlines by engaging consultants and local colleges for intern positions.

Us

Incorporated in 1727, Uxbridge covers 30 square miles with a town population of 14,461 (2020 census). Reporting to the Town Manager, responsible for the oversight of industrial real estate economic development, certifying adherence to Town planning, zoning, and conservation bylaws.• Led economic development initiative related to Annual Plan growth goals, campaign surveys resulted in 75% response rate.• Promoted business expansion to offset residential taxes by nurturing partnerships with industrial real estate developers.• Ensured legal compliance for activity of three 3-7 member Boards for public hearing notices, meeting agendas, and meeting minutes, and simultaneously for resident inquiries adhering to state-mandated policy and time frames.• Drove operational effectiveness by creating new SOP strategy to support town clerical activities across departments for continuity and ease of use for town employees and residents.

Delivered marketing consulting services to start-up and small companies for strategic growth. Projects included design of a new website in PHP, developed and executed email plans, defined and launched affiliate programs, and created eye-catching incentives.• Created and executed best practices strategic marketing metrics within comprehensive goal-focused plans that resulted in a 75% increase in client base. • Built targeted media plans which utilized SEO, leveraged co-marketing partnerships, improved content syndication, increased social media, fostered online communities, developed user forums, resulting in a 7-10% increased engagement with brand.• Developed and launched new on-trend programs to increase brand recognition and revenue, including an Affiliate program which increased its membership by 35%, and through acquisition/promotional email programs that increased open rate by 8% and CTR by 23% from 5,000 consumers.

Helium revolutionized freelancing and publishing as a community of 80,000+ writers and editors, an active marketplace of publisher-posted need-it-now article titles, contests, and debates, with high quality writing standards. Reported to the Vice President of Marketing, responsible for strategic growth, audience awareness, and affiliate plan design and execution.• Supported company growth plan via expanded SEO presence and co-managed of $2.5MM annual Google advertising budget.• Produced multivariate branded content strategies by managing 3rd party graphic design consultant.• Boosted writer and editor memberships through creative incentives that gained a 15% lift in new content and engagement.• Increased online awareness supported by building and managing a defined affiliate program and utilized it as a training tool for summer interns. Affiliate program resulted in 25-50 new affiliate publishers per month.

The Ad Network has a proprietary distribution network for CPA, CPC, CPM, and other ad models for Advertisers and Publishers. Reporting to the Owner, responsible for development of Publisher plan and account growth and Advertiser account management for a software company. Recruited from CJ to work for The Ad Network.• Developed and nurtured top-performing affiliate Advertiser relationships on multiple platforms to maximize promotion inclusion and negotiated higher commissions based upon performance. Efforts resulted in earnings of $11.9MM revenue over plan in one year.• Managed software affiliate Publisher and Advertiser programs with multivariate media by targeting and recruiting 25-50 new Publishers per month which doubled Advertiser revenue by 25%.

Santa Barbara, California, Us

CJ, or CJ Affiliate as it’s now known, is a global performance marketing company, specializing in affiliate marketing technology and services. Aligned with an Advertiser Account Manager, Client Development, responsible for weekly/monthly client meetings to review plan progress, conception and proposal of new incentives, and managing junior program managers.• Ensured client program success by utilizing acquisition funnel marketing for affiliates of major retail clients, such as Sony, Circuit City, Home Depot, Staples, and Lancôme, reporting results against goal and proposing new strategies for program growth.• Streamlined team responsibilities by identifying workload imbalance which resulted in a 15% redistribution across the team, trained and reviewed program managers.

Woonsocket, Rhode Island, Us

A Fortune Global 500 company, CVS/pharmacy curated a team to manage the rebranding of an online Seattle drug store as their own in 2000. Reported to the Vice President of Marketing, responsible for technical launch and promotion of online brand stores via web banners, weekly printed circular inclusion, and email blasts.• Developed new brand store plan to support natural growth of popular in-store brands of household items as additional revenue to online sales, partnering with in-house category managers and technical services.• Regularly reported to manufacturers on success of brand store advertising, including multivariate email blasts of new product launches to customized audience lists based on in-store shopping habits and online badges and banners.

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