Beth Appleton

Beth Appleton Email and Phone Number

Chief Marketing Officer @Fortress | Experienced Entertainment Industry Leader | Manager that unlocks potential | Marketing Expert | Philanthropic Human Being | Advisor and Consultant @ Fortress
Beth Appleton's Location
Australia, Australia
Beth Appleton's Contact Details
About Beth Appleton

> Curious and caring leader who enables so teams can deliver with joy and drive.> Passionate about the world's children and what their future needs to be. > Believer in connecting global teams and partners.> Every problem is something to be solved.> Music Industry executive with transferable skills: operational, business development, marketing.Personally: tenacious, persistent, honest, creative, strategic, futurist, happy, energised, forward thinking, manager, enabler, philanthropic, mentor and mum!

Beth Appleton's Current Company Details
Fortress

Fortress

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Chief Marketing Officer @Fortress | Experienced Entertainment Industry Leader | Manager that unlocks potential | Marketing Expert | Philanthropic Human Being | Advisor and Consultant
Beth Appleton Work Experience Details
  • Fortress
    Chief Marketing Officer
    Fortress Oct 2023 - Present
    Melbourne, Victoria, Au
    Fortress Australia - Our Mission!Uplifting spirits through heroic spaces, inspired by games culture.Welcome to Fortress, a realm of entertainment. Fortress Australia has built epic spaces where entertainment and imagination come to life. With venues in both Sydney and Melbourne, Fortress offers an array of options for the entertainment and music industries. From custom-built esports arenas to fantasy-themed taverns, sci-fi-inspired bars, arcades, and state-of-the-art PC zones, Fortress provides an ideal backdrop for a wide range of events and experiences. Fortress is the home of gaming in Australia - everything from RPG events, PC LAN gaming rooms, and Arena tournaments to consoles and our arcades - there is always something happening at Fortress.
  • Jaxsta Music
    Chief Executive Officer
    Jaxsta Music Apr 2022 - Jun 2023
    South Yarra, Victoria, Au
  • Jaxsta Music
    Chief Marketing Officer
    Jaxsta Music Jul 2021 - Apr 2022
    South Yarra, Victoria, Au
    Jaxsta is the world’s most comprehensive resource of official music credits. Jaxsta shines the light on and credits all involved in the creation of every song
  • Warner Music Australia
    General Manager Australia And Svp Marketing Australasia
    Warner Music Australia Jan 2018 - Jul 2021
    Pyrmont, New South Wales, Au
  • Warner Music Group
    Svp Marketing
    Warner Music Group Jan 2014 - Jan 2018
    New York, New York, Us
  • Warner Music Australia
    Director Of Marketing
    Warner Music Australia Jan 2011 - Dec 2013
    Pyrmont, New South Wales, Au
    Managing the Marketing and Digital team at Warner Music Australia.Highlights4 albums in the Christmas Top Ten for two consecutive years (2011/2012)Michael Buble #1 Chrsitmas Album for three years in a row (2011-2013)No.1 on iTunes and ARIA chart at Xmas 2013 for Albums and Songs Jason Derulo and Michael Buble The Black Keys: Lonely Boy #1 most played record in Australia (2012)Debs Spoon Perry goes viral http://www.youtube.com/watch?v=ZNY3i6MybpUDevelopment and Release of Kylie Minogue Time Capsule and Goddess EditionEdstagram and Edvent Calendar for Ed Sheeran great success for the teamNational Breast Cancer Foundation Pink Ribbon Campaign (2012)In Their Shoes Campaign raising over $75k for NBCF (2013)
  • Universal Music Group
    Director Of Digital, Uk
    Universal Music Group Nov 2007 - Oct 2010
    Santa Monica, California, Us
    Responsible for Digital Strategy for Universal Music UKManaged team of twenty five to drive digital business and innovation:Digital commercial licensing within the UKMarketing partnerships and launch programmes of new servicesSocial networking and ecrm strategyBusiness development and creation of new digital products Audio-visual strategyOnline marketing and cross-promotional campaignsOnline advertisingEvolution of new digital initiatives: virtual goods and in game activitiesApp and widget developmentPublishing licenses for direct to consumer appsInternal education and digital training modules
  • V2 Music
    Head Of Digital And Business Development
    V2 Music Jul 2003 - Oct 2007
    Hilversum, Noord Holland, Nl
    As Head of Digital and Business Development for V2 Music Group our digital team looked to drive innovation and be very proactive in the digital and mobile space, embracing new business models and technology and working with bands to effectively communicate, involve music fans and expand routes to market.The Digital team at V2 won a number of Awards including Best Rock Site for two consecutive years at the Digital Music Awards for Paul Weller (2004) and Stereophonics (2005) and Best Use of Multiple Channels at the New Media Awards in 2005 when they were shortlisted against giants Orange, Wimbledon and Big Brother.Specialties:
  • Emi Music Australia
    Head Of Emi Marketing And New Media Director
    Emi Music Australia Apr 2000 - Aug 2002
    Woolloomooloo, Nsw, Au
  • Emi Music Uk
    Trade Marketing Manager
    Emi Music Uk Jan 1999 - Mar 2000

Beth Appleton Skills

Digital Strategy Digital Marketing Digital Media Online Marketing Music Industry Online Advertising New Media Entertainment Social Media Marketing Marketing Strategy Social Networking Record Labels Music New Business Development Advertising Marketing Strategy Music Publishing Global Strategy Crm Management Team Leadership Digital Distribution Strategic Partnerships Global Marketing Creative Direction Digital Music Marketing Global Team Management Mobile Marketing Sponsorship Content Strategy Team Management Start Ups Entrepreneurship Music Licensing Publicity E Commerce Social Media Publishing Business Development

Beth Appleton Education Details

  • The University Of Manchester
    The University Of Manchester
    Management Sciences

Frequently Asked Questions about Beth Appleton

What company does Beth Appleton work for?

Beth Appleton works for Fortress

What is Beth Appleton's role at the current company?

Beth Appleton's current role is Chief Marketing Officer @Fortress | Experienced Entertainment Industry Leader | Manager that unlocks potential | Marketing Expert | Philanthropic Human Being | Advisor and Consultant.

What is Beth Appleton's email address?

Beth Appleton's email address is be****@****sic.com

What is Beth Appleton's direct phone number?

Beth Appleton's direct phone number is +4479569*****

What schools did Beth Appleton attend?

Beth Appleton attended The University Of Manchester.

What skills is Beth Appleton known for?

Beth Appleton has skills like Digital Strategy, Digital Marketing, Digital Media, Online Marketing, Music Industry, Online Advertising, New Media, Entertainment, Social Media Marketing, Marketing, Strategy, Social Networking.

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