Beth Simon Email & Phone Number

Ann Arbor, Mi, Us

Royal Oak, Michigan, United States

Human8 (formerly Gongos, Inc.) is a global consultancy uniting brands with people, culture, and context to activate positive change. As Senior Strategy & Implementation Lead, I partner with brands to solve business challenges via strategy development and insights activation, guiding project teams to connect, enrich, and distill knowledge for maximum impact.

Ann Arbor, Michigan, United States

See Lion is an early-stage start-up that will revolutionize how travelers plan trips by offering an experience more like a dating site than a booking engine. See Lion gets to know you, then tells you what to do on your trip and helps you make the reservations you need.

Ann Arbor, Michigan, United States

NewFoundry is an Ann Arbor-based technology firm founded in 2012 that designs & develops custom software for clients ranging from startups to multinational corporations across a range of industries including transportation, manufacturing, fintech, legal, and healthcare.Planned and implemented brand development, positioning, messaging, naming, product development, marketing, and communications strategies. Served as the company’s lead strategist, as well as leading business development, UX and project discovery, providing active support and input to the design team in the development of user stories, workflows, wireframes, and design mockups.Contributed to QA oversight on engineering projects. Worked in collaboration with project managers, software engineers, and designers as well as the CCO, CTO, and CEO for all client-facing and in-house projects.Collaborated with creative and account teams to translate strategies into identity, collateral, and video as well as the look and feel of web and mobile application design deliverables. Created brand positioning and communications platforms for clients that involved customer discovery, qualitative and quantitative market research, and evaluation of the competitive landscape.

Ann Arbor, Mi

Ann Arbor

Provided diverse marketing services for clients that included business strategy development, advisory, marketing, website design and implementation along with creating and managing social media content, naming, visual identity development and directing the design of marketing collateral. Clients were mostly solo business owners that included two photographers, an apparel company, a personal stylist, a bookseller, a nonprofit education center (pro bono), a pet care provider, and NewFoundry.Key Client ProjectsCheryl Hall Photography - Developed and implemented multi-channel social media strategies that drove website traffic, promoted client social sharing, and increased brand awareness. Wrote copy for website and customer relationship management communications and created sales-driven workflow systems resulting in increased sales per client of up to 50%. Linda Wan Photography - Developed pricing and product offering strategies that increased conversions of client inquiries to bookings by more than 40%. Conducted detailed competitive analysis to help better inform business strategy decisions. Developed new services offerings to stimulate repeat business and grow existing client base. Painted Owl, LLC - Identified target customers, product attributes, pricing strategies, analyzed competitive environment, and wrote select communications copy for start-up apparel company.Lamaze Family Center (pro bono) - Created a messaging platform to clarify the focus for various target audiences, marketing, community engagement, planned events, and served on the board of directors of this nonprofit child and family education organization.

Dearborn, Mi

Assistant Brand Manager, ‘Freestyle’ & ‘Five Hundred’ Product MarketingDeveloped profitable marketing strategies for the all-new Ford Freestyle and Ford Five Hundred product lines. Key contributions included naming the products, interpreting market research, conducting profitability analyses, and recommending pricing, volumes, and features. Served as internal product evangelist, generating excitement, approval and commitments among the sales division, dealers, and executive leaders.Oversaw brand and marketing plans for Ford including but not limited to pre-program planning (planning what type of vehicles will go into the cycle plan, who their target audience will be, how it will be positioned to meet a marketplace need) and name plate brand management (sitting co-located with vehicle program teams and working every day to influence/steer the product development to meet the needs of the customer, the dealer body, and the division).Analyzed both qualitative and quantitative research along with profitability data to create the features & options strategy for the Ford Freestyle and Ford Five Hundred. Forecasted “take-rates” (the percent of vehicles that would be built with a certain piece of equipment), constructed equipment packages to optimize profitability while minimizing buildable combinations and to ultimately to get buy-in from the Dealer Council and approval from the Divisional Heads at Ford.Directed product development teams in creating products that meet the needs and wants of the target customer segment. Communicated customer requirements to large cross-functional teams and developed methods that were adopted company-wide as a “Best Practice”.Key AccomplishmentCoined the “Freestyle” name, collaborated with Legal and Consumer Insights to research the name, then evangelized for it with key stakeholders to get it approved.

Dearborn, Mi

Implemented new product development process to create customer-targeted products while lowering cost and complexity.Developed product features and options strategy based on market research, competitive analysis, complexity management, and product positioning.Developed product content strategy for specific global markets by analyzing cost and revenue implications, engineering feasibility, and competitive positioning.

Led cross-functional engineering teams and directed CAD studies to resolve package, assembly, and service issues.Acquired broad experiences in strategic planning, reliability test simulation, safety laboratories, and emissions laboratories.

Mba, Marketing

Bs, Mechanical Engineering