Beth A. Strachan, M.A. Email & Phone Number

Hingham, Ma, Us

Boston, Massachusetts, United States

- Support the COO to build the company vision and strategy. Partner with the CFO/COO to build budgets to meet annual enrollment projections and strategic growth targets. - Develop the annual marketing budget, the strategy for family and employee lead generation and define action plans to maximize our brand in support of achieving the company’s financial goals.- Oversee all marketing initiatives including digital marketing, social media, e-reputation and community engagement efforts, to drive brand recognition.- Develop and regularly analyze sales KPI achievements with the CFO/COO to anticipate and monitor performance against targets. Analyze enrollment trends, identify future enrollment opportunities and/or shortfall and monitor the sales teams performance against incentive plans.

New York, New York, United States

• Built a regional field marketing infrastructure for a new position and executed a coordinated mix of focused marketing programs to create and accelerate pipeline, increase brand awareness and lead generation. These efforts led to 250+ MQLs setting up the sales team with discovery calls and school and district purchases of our new product. First event led to an immediate 30K deal while recent events led to multiple multi-year deals. • Worked cross-functionally with the Chief Sales Officer, VP of Sales, CMO, and the growth and sales enablement teams to align field programs to support regional business objectives and maximize the impact of events. Designed programming for each event that reflected regional priorities and needs of each locale. Thirty events organized, attended and executed.• Sourced and nurtured a network of new partnerships with 20+ science leader organizations to build lasting relationships that attracted and converted decision makers.• Built a network of 500+ decision makers in the science space and worked with Sales Ops to create an event dashboard to track leads in Salesforce.• Developed a post-event nurture series with Marketo to engage leads beyond the event to support long-term engagement.• Created systems to measure and analyze the effectiveness of the marketing strategies and tactics designed and implemented. Proactively provided next-step recommendations for iteration and improvement, leveraging data-driven insights to optimize outcomes.

Greater Boston Area

• Developed and executed impactful regional marketing strategies for over eighty centers while increasing leads 29% YOY for two divisions.• Managed market level strategies, creative messaging, media, and local sponsorship activations to drive sales, ROI and brand awareness.• Developed strategic relationships with field operators to expertly guide marketing activities to drive engagement and adopt high-impact, low-effort strategies increasing enrollment 12% YOY.• Conducted data-driven, analytical thinking using dashboards to track campaign performance, KPIs, and leveraged insights to inform decision-making and optimize marketing strategies.- Selected as successor for current manager out of team of 7; took on many extra responsibilities including interviewing and mentoring new hires.- Awarded, "Rising Star" during second year and twice awarded annual award, "Brighter Way to Work" for top performance in the marketing department.

Boston, Ma

$1.2B provider of used items via 350+ thrift stores nationwide.• Promoted to hire and manage 14 field professionals helping U.S. community nonprofits to raise revenue by collecting household and clothing donations through FUNDrive events. • Handled field marketing strategy, planning, execution, and demand generation activities for FUNDrive program and events throughout eastern half of United States.• Increased FUNDrive channel sales 46% in 2017, achieving lowest unit cost of delivered supply channels and surpassing company goal (goal $12.50 versus actual cost $8.38).• Led integrated marketing campaign (Facebook, Instagram, email, print advertising) to build brand awareness, identified and developed partnership opportunities, and contributed to pipeline growth and revenue.• Supported store teams, built community connections, and increased donations.• Utilized CRM data to organize data, increase repeat business, and decrease cost.

Boston, Ma

• Promoted to manage 9 Market Coordinators, and increase East Coast supply donations.• Exceeded number of FUNDrive events goal by 155% (managed 1,158 events total), and exceeded amount of product collected goal in 2016.• Implemented first Savers CRM system, and utilized to manage client relationships.• Hired and trained 9 Market Coordinators and 12 Community Development Managers.• Created national training program for new Area Development Managers.

Boston, Ma

• Piloted Cash for Clothes program to develop and grow merchandise supply in Northeast market through various avenues, identified resources, and organized events. • Launched nationwide program (FUNDrive) based on successful Cash for Clothes program.• Built community outreach strategy to grow brand awareness, and forged relationships with Field Operations, nonprofit partners, and communities to help hundreds of nonprofit organizations earn funds for their causes.• Planned and organized local event involvement, providing superior customer service.

Boston, Ma

• Developed and implemented marketing strategy and events for startup fashion label. • Grew sales from $0 to $1.5M+ in 3 years by organizing and marketing trunk shows, exceeding revenue and event goals.• Hired and managed team of 4 to execute top-selling trunk shows in Northeast.• Designed marketing collateral to ensure high participation at trunk shows.• Used social media and website to drive traffic to events and increase customer sales.

Needham, Ma

• Managed comprehensive exhibitor and attendee marketing plans, budgets, and workback schedules for COMDEX (largest annual U.S. information technology trade event).• Developed and implemented marketing strategy in collaboration with Vice President of Marketing, Vice President of Sales, and Brand President.• Directed, managed, and collaborated on projects through Creative Services Group, including copywriting design, proofreading, production, and distribution/mailing.• Organized online promotions, email campaigns, and Web advertising. • Reviewed and submitted web content for marketing campaigns.• Managed advertising partnerships/barters and created media plans.

Boston, Ma

• Promoted to manage 7 employees covering 8 Eastern Region markets, and to develop innovative marketing programs and strategic partnerships to drive sales. • Led Team East to #1 in goals nationwide every quarter, performing at 120%+ of plan.• Created and tested Internet Open House Program in 5 East Coast markets, and launched program at National Sales Meeting to implement nationwide. • Pioneered Field Marketing Newsletter to create group cohesion and department awareness.• Presented marketing activity to East Coast sales teams, and presented national programs at annual National Sales Meeting to 1000+ attendees.• Awarded Special Recognition Award by Chief Marketing Officer in 4th quarter for vanguard performance and leadership of Internet Open House.

Boston, Ma

• Created and implemented Boston sales office marketing programs for cutting-edge wireless technology.• Planned and executed 57 events in target office buildings in November and December of 1997 (exceeding goal of 24), significantly increasing company revenue.• Presented direct mail programs, sales promotions, and contests to 21-member sales team. • Awarded Most Effective Marketing Campaign by Financial Times Global Telecomm (1998).• Won Silver Star Award for being top-producing Field Marketing Specialist (December 1998).• Awarded Best of Boston 2 times for increasing brand awareness and sales.

Bachelor Of Science (Bs), English

Master Of Arts (Ma), Marketing And Advertising Commmunications, Magna Cum Laude