Beth Superfin Email and Phone Number
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I’m a collaborative, strategic, and operationally driven leader who thinks creatively and delivers with precision to help businesses grow. I’ve led marketing, partnerships, and sales enablement teams for Fortune 100 companies like WarnerMedia, Turner, AOL, and the data-driven marketing agency, Known. People who have worked with me say; “Beth is extremely smart and adapts to any situation and challenge. She understands media, creative, strategy, digital, TV, businesses, and brands. Sounds crazy, but I would recommend Beth for almost any role in media, without hesitation. If she hasn't done it, she'll figure it out fast.” Dan Riess - EVP, Chief Growth Officer, TelevisaUnivision"Thanks to our shared roots in digital media, Beth and I have known each other professionally for twenty years! As we've gone on to grow our careers in different ways, we've remained connected through my work as an author and Beth's commitment as a culture driver. On several occasions, Beth has invited me in as a thought leader and resource for her organizations - fueling curiosity and conversation for these engaged teams and reinforcing Beth's commitment as a leader wherever she works." Fran Hauser - Author, Speaker, and Investor“Beth is who you want on your team. She has the unique and substantive ability to quickly take it all in and become the chief architect of whatever is needed. Her intellectual horsepower, genuine positivity, and tact for leadership in the face of change is a shining example of how to drive true partnership across marketing disciplines.” Jacob Harris - Partner, KnownWhat I’m proud of and known for: - Helping transform a multi-billion dollar linear business at Turner/WarnerMedia into a CTV/digital business of the future - Partnering with some of the world's largest brands like Capital One, Grubhub, and Talkspace to lead their full-funnel marketing, data, and production needs as SVP of Client Experience at Known - Being a part of the digital advertising and content business from the earliest days at AOL; connecting brands and consumers in unique, effective, and award-winning ways on every platform - Serving on one of the most inspiring, accomplished, female-led operating boards in the country, and helping mentor rising stars in media, marketing, and tech with She Runs It - A go-to resource for those seeking support as they navigate their career at all levelsI love helping people and companies do their best. Please reach out if I can help you in any way. beth.superfin@gmail.com.
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Marketing ConsultantSide Street VenturesNew York, United States
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Global Head Of Product MarketingBloomberg Media Feb 2024 - PresentNew York, Us -
Marketing ConsultantSide Street Ventures May 2023 - PresentBrooklyn, Ny , Us
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Founding MemberChief Mar 2019 - PresentNew York, Ny, UsChief is a private network focused on connecting and supporting exceptional female leaders. -
Svp, Client ExperienceKnown Sep 2020 - Dec 2022Manhattan, New York, UsKnown is a media, creative, and strategy agency built to meet the challenges and opportunities facing marketers today by using data science, research, tech, and breakthrough creative to help brands win. Known's clients include some of the most innovative brands in the world and are setting a new standard by delivering those clients the advanced, end-to-end solutions they need, in the most efficient, effective, and transparent ways.As SVP, Client Experience, I worked with clients every day to ensure that their end-to-end Known journey was seamless and successful. Key work included - - Led key full-service AOR accounts and projects for clients such as Capital One, Grubhub, Talkspace, and SpectrumReach while simultaneously driving new business, internal culture and best practices - Built a team of 10 account people to grow and manage key accounts and new business, resulting in driving a significant share of total revenue and media/production dollars - Delivered consistent, reliable, and unique value to clients; helping their business grow through the curation of custom, hyper-targeted solutions from across the Known ecosystem and beyond based on client KPIs and the current/future impact of the world around us - Built, led, and mentored cross-functional teams, managing resources strategically and effectively for our clients and fostering a culture of curiosity, transparency, respect, and teamwork - Facilitated educational sessions for the agency’s development based on real-time challenges, solutions, resources, and results - Worked alongside Senior Leadership to continually ensure the Known value inside and out was realized while also ensuring the efficiency and effectiveness of the agency and the success of our clients -
Board MemberShe Runs It May 2019 - May 2022New York, Ny, UsShe Runs It (formerly AWNY - Advertising Women of New York) is an organization paving the way for women to lead at every level in marketing and media today, and for the last 100+ years. Member of the operating board from May 2019 - May 2022, Working Mother of the Year 2018 Honoree, and a proud member and mentor since 2015. -
Svp, Content Partnerships & Product MarketingWarnermedia Dec 2015 - Oct 2019New York, Ny, UsAs a key member of Turner Ignite - the growth and innovation division within WarnerMedia Advertising Sales, I built and led three teams from the ground up - Content Partnerships, Product Marketing, and Sales Enablement, all in service of driving cross-Portfolio adoption and revenue. With such a vast array of offerings, these teams evangelized the power and reach of Turner’s audience and portfolio of properties (CNN, Adult Swim, Boomerang, Cartoon Network, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report, and major-league sports coverage) and products to advertisers, agencies and internally, and build partnerships that create new revenue opportunities. Post-merger with AT&T, the teams also worked across Xandr, and broader WarnerMedia and AT&T properties. Key work included - - Active stakeholder in transforming ad solutions capabilities from silos to a portfolio platform, leveraging reach across TV, Digital, VOD, and Social, to offer our partners relevance and scale across hundreds of content-focused programs - Spearhead cohesion & culture for a 25-person content partnership & product marketing team across four regions (NE/DET, LA, ATL, CHI) via business process improvements including multi-team alignment & training; key staffing changes; new process & product development; budgeting, forecasting, pipeline & workflow, and messaging strategy - Drove creation of value proposition positioning, visual identity, curriculum, and data-rich metrics for both go-to-market strategy and internal stakeholders, and delivered key marketing communications presentations including CES, Ad Sales Upfront, quarterly business reviews, cross-company offsites, and product-specific communication (i.e.; audience targeting capabilities) - Attained critical internal buy-in in a matrixed environment via a regional roadshow (CHI/ATL/DET/NY) to train and empower Sales on Portfolio strategy, fueling the team to be a strategic resource to clients and sell through Portfolio offerings -
Vp, Integrated Marketing - Turner Entertainment NetworksTurner Broadcasting Sep 2011 - Jun 2014Atlanta, Georgia, UsPromoted to lead an award-winning, high-impact team generating $1B+ in revenue across Turner's largest brands, the TBS & TNT properties. We drove outsized revenue by leveraging a big toolbox of ideas and category insights to develop client solutions that resonated with the market. Our success was built on rigor around the pipeline, workflow, and business processes. Key work included - - Quarterbacked hundreds of insight-driven ad innovations (show integration, social/content marketing) garnering multiple industry awards: Adweek Buzz, Promax, Webby & Creative Media- Tapped as point-person on cross-functional ad products innovation team dubbed “Top 5 most effective TV sales organization” by Advertising Executives (2013)- Selected by the Senior Leadership team as 1 of 40 senior leaders across all Turner divisions for the “Turner Leadership Experience” (2013); 1 of 25 high potential leaders selected for a 6-month Leadership Development Program (2010-2011) -
Director, Marketing & Promotions - Turner Entertainment NetworksTurner Broadcasting Apr 2008 - Sep 2011Atlanta, Georgia, UsDirected integrated marketing strategies & promotional solutions driving $500M in annual revenue across TBS, TNT, and truTV properties. Key work included - - Designed the go-to-market strategy for the 2011-2012 marketing innovations product suite/revenue - Led marketing communication strategy for 2010-2012 upfront presentations - Team point person for Turner Digital, creating convergent promotional and advertising opportunities for TBS & TNT original series
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Custom Solutions Director, AolAol Oct 2007 - Apr 2008New York, Ny, UsCo-launched and built AOL’s Custom Solutions division from the ground up, owning the ideation and execution of promotions generating advertising revenue from Fortune 500 clients across verticals. Key work included - - Co-led the design and build of the department, architecting our business processes, and driving all operational training for the Sales organization - Owned the end-to-end relationships with over 50 specialty vendors and agencies -
Sr. Manager, Aol Impact MarketingAol Apr 2005 - Oct 2007New York, Ny, UsAs AOL built a new portfolio-wide platform to offer advertisers instant scale and contextual relevance, I developed and executed industry-leading promotions including: branded video, UGC campaigns, custom blogging, podcasts, mobile and multi-city experiential takeovers.My client partners included: Unilever, Target, Chevrolet, Toyota, and Pepsi Co. among others.
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Operations And Events Director | Experiential Marketing | Entertainment & DiningThe Tristan Group Jun 2002 - Apr 2005Ran day-to-day operations for an entertainment and restaurant holding company, responsible for growing revenue and brand affinity in a competitive nightlife market. Built and managed a high-performing team of management and event staff, led marketing and PR efforts as well as developing a private events business.
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Sales & Business Development Associate | New Business Generation | Client ManagementAol Mar 2000 - May 2002New York, Ny, UsActivated and managed multi-million ad campaigns / business relationships for AOL during its era at the Internet vanguard / post-Time Warner merger.Clients included: Swatch, Toys-R-Us, Kraft, U.S. Armed forces and multiple Time Warner divisions.
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Marketing AssistantTravel Cuts (Canadian Universities Travel Service) Jul 1998 - Feb 2000Toronto, Ontario, CaCreated, enhanced, and managed seasonal marketing, advertising and on-the-ground travel and tourism related promotions in over sixty Canadian and American university/college markets.
Beth Superfin Skills
Beth Superfin Education Details
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University At AlbanyBachelor Of Arts (B.A.)
Frequently Asked Questions about Beth Superfin
What company does Beth Superfin work for?
Beth Superfin works for Side Street Ventures
What is Beth Superfin's role at the current company?
Beth Superfin's current role is Marketing Consultant.
What is Beth Superfin's email address?
Beth Superfin's email address is be****@****nown.is
What is Beth Superfin's direct phone number?
Beth Superfin's direct phone number is +140482*****
What schools did Beth Superfin attend?
Beth Superfin attended University At Albany.
What skills is Beth Superfin known for?
Beth Superfin has skills like Integrated Marketing, Digital Media, Digital Strategy, Online Advertising, Digital Marketing, Marketing Communications, Advertising, Management, Product Development, Marketing, Business Development, Strategy.
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