Focusing primarily in the self storage & multi-family real estate sectors, Baustin Digital advises organizations on how to obtain a strategic advantage by lowering costs, increasing revenue, or retaining customers by utilizing the best of emerging technology and digital marketing methods.Services include:Digital Marketing Strategy & ManagementImplementation of Various Technology Systems-- Including: A wide range of integrations, marketing automation, call center software, and more.Existing Program/Platform AuditsData Analysis & Reporting

Provided eCommerce website development, SEO, SEM, reputation management, 3rd party integration, analytics & reporting services for over 500 self storage facilities. Strategically partnered and collaborated with close to 2,000 facilities across the US and Canada. Delivered strategy for both B2B/B2C audiences successfully filling Tenant's sales pipeline, as well as the client's businesses using Tenant's products & services.> Product Manager of B2C eCommerce platform with 100+ self storage brands.> Department head, leading a team providing B2C digital marketing services to clients - PPC, SEO, social media, and content creation. > Led B2B marketing efforts driving leads to the in house sales team to sell Tenant’s products & services.Frequently used:* Jira + Confluence* Trello + Asana* Slack* Twilio* ZenDesk* Insightly CRM* MailChimp (email campaigns & marketing automation journeys)* Birdeye - Reputation Management* Yext - Citation Management* Google Products: Workspace, Ads, Tag Manager, Optimize, Data Studio, Analytics, Search Console* SEMRush + Moz* 15Five As a tech start-up in Newport Beach, CA, Tenant Inc is developing property management software revolutionizing the self storage and multi-family real estate industries.

In 2019, the management of self storage assets transferred to SmartStop Self Storage REIT, Inc.

Manages paid digital advertising ($4MM+/yr) and SEO efforts, implementing Google Best Practices, for the self storage vertical across United States and Canada for the SmartStop Self Storage brand. Assembles reporting for relevant KPIs; including qualified lead tracking, website analytics/performance, and spend vs. budget figures. Collaborates with in-house marketing team on redesigns and feature updates to our e-commerce website, social media strategy, reputation management and marketing automation systems.Primary Platforms Utilized:*Google AdWords (Search, Display, and Video Campaigns)*Google Analytics / Tag Manager*Google Search Console / Webmaster Tools*Bing Ads*SEMRush*Moz*Reputation.com*Yext*CallTrackingMetrics*Adobe Creative Suite*HubSpotSmartStop is a diversified real estate company focused on self storage assets, along with student and senior housing. The company employs over 350 employees and has a managed portfolio that currently includes over 80,000 self storage units, almost 10 million rentable square feet and approximately $1.8 billion of real estate assets under management. The company is the asset manager for 134 self storage facilities located throughout the United States and Toronto, Canada. SmartStop is the sponsor of both Strategic Storage Trust II, Inc. and Strategic Storage Growth Trust, Inc., both public non-traded REITs focusing on self storage assets.

Led the development, execution, measurement and day to day responsibilities of Guardian Storage Centers / StorAmerica Management's existing digital and web-based marketing campaigns and solely managed development of new marketing strategies, including but not limited to: CRM, SEO, PPC/SEM ($1MM/yr spend), e-marketing, web design and development, social media, reputation management, directory/local listings, and development of interactive media. As of June 2017, StorAmerica employs over 200 people, manages and operates 66 self storage facilities in the Southern California & Phoenix, AZ markets, totaling over 5 million square feet of rent-able space, and brings in more than $60 million of revenue a year.Guardian Storage Centers is a "Participating Regional Operator" within the National Storage Affiliates (NYSE: NSA) publicly traded REIT.

Red Nova Labs / storEDGE merged with Sparefoot/Sitelink (known today as Storable) in 2018.Worked as the liaison between large self storage operator clients and our company. Managed approximately 32 clients, operator portfolio sizes ranging from 10-88 stores.Responsibilities included: *Project management of launching new websites and client requests/updates/redesigns*Associate product manager of the e-commerce website platform*Monthly digital marketing analytics reporting *SEO evaluations of their respective websites*PPC campaign management*Acted as a client advocate within our company

Solicits the sales of company products (wine, beer, spirits) to on-premise business clients in an assigned territory by direct contact and prospecting new accounts. Executes sales plans and special promotions in the achievement of sales goals. Services the customers with special product training, and other customer needs.Territory: Downtown, Plaza, Westport, Brookside

2007 Season. Ran in Friday night hot dog races as “Mustard”, managed mid-game fan interactions and contests between innings on Jumbotron, acted as an extension of the club with fans, shot t-shirt launcher pre-game and during 7th inning stretch, and many other activities.

Designated marketing brand manager for the University of Kansas, 2006-2007 academic school year.Executed marketing objectives and event planning for Red Bull with campus organizations and clubs. Distributed product to students and groups, while educating about the brand at the same time.