Embracing the world of freelancing, I've had the privilege of working on diverse projects and collaborating with amazing clients from around the globe, all while specializing in organic social media for the #Biotech industry. My freelance journey has deepened my understanding of #Biotech, allowing me to bridge the gap between complex scientific concepts and accessible social media content. I'm passionate about creating content that sparks conversations, educates, and amplifies the groundbreaking work happening in the world of biotechnology.I'm always open to new opportunities and exciting projects within the #Biotech realm. If you're looking for a dedicated freelance Organic Social Media Specialist who can help your organization shine in the digital landscape, let's connect! Together, we can elevate your #Biotech brand and share its impactful stories with the world.

Cue Health (NASDAQ: HLTH) is a healthcare technology company on a mission to empower people to live their healthiest lives through personalized, proactive, and informed diagnostics.Responsible for the development and implementation of Cue Health’s social media strategy which supports internal communications, public relations, executive communications, global marketing and sales, customer experience and talent acquisition.

Illumina (NASDAQ: ILMN) is improving human health by unlocking the power of the genome. Illumina's focus on innovation has established us as a global leader in DNA sequencing and array-based technologies, serving customers in the research, clinical, and applied markets. Our products are used for applications in the life sciences, oncology, reproductive health, agriculture, and other emerging segments.

• Manager in a highly collaborative communications role that showcases my passion for integrated communication strategy through developing impactful brand and healthcare-centric content. • Responsible for the development of cohesive and compelling corporate narratives that leverages omni-channel strategies aimed at inspiring, engaging, informing and aligning Illumina audiences globally.

• Assisted with the planning and implementation of Illumina’s global social media strategy which supports internal communications, public relations, executive communications, global marketing and sales, customer experience and talent acquisition. • Experienced content strategist with a proven track record of building successful corporate narratives.• Responsible for the look and feel of the Illumina corporate social handles, producing highly engaging images, graphics and videos for internal and external usage. Grew the @IlluminaInc Instagram handle over 43% in 2019.• Played an integral role in the foundation of the Genomics for Good program which actively promotes the benefits of genomics. • Partnered with Talent Acquisition to produce content around the company, culture and employees. • Played a vital role in the communications for the Illumina accelerator application cycles plus helped with launch communications of a new location in Cambridge UK via digital promotion of the application process, social media posts and videos announcing the new location and highlighting the successes of the past companies. • Managed Illumina’s employee advocacy program through LinkedIn Elevate.• Managed the social and digital promotion of the application process for the Illumina Internship program in addition to managing our team intern. • Proven track record of growing global corporate social channels through curation, creation, and positioning highly relative media content to engage specific audiences and support global business objectives, in partnership with executive, legal, regulatory and investor relations.

SocialMedia.org is the community for social media leaders at the world's greatest brands. As a Board Member, I represent our company in high-level, confidential discussions with other senior leaders at major organizations.

• Short-term (9 month) contract as acting Social Media Manager.• Created and managed a multi-channel content strategy that aimed to increase student and alumni engagement.• Work cross-functionally with business areas to create and execute engaging social media campaigns.• Collaborated with designers, external agencies and various internal teams to produce relevant content that meets the needs of both key stakeholders and our audience.• Ensured all content was on-brand and had consistent style, quality and voice. • Partnered with various internal teams to execute integrated marketing campaigns and promotions.• Responsible for all management of social media platforms.• Managed day-to-day social media and community activities including planning and implementing a monthly editorial calendar, producing a social media/community content library, drafting content to support daily posts and media coverage.• Produced and managed a Facebook LIVE stream chat with Stedman Graham. • Developed best practice strategy for content planning and creation. • Managed a 3 person social media and engagement team. • Managed the selection and implementation of new social media tool, Sprinklr.• Tracked and analyzed metrics and key performance indicators for data-driven decision-making; report monthly performance metrics with clear, actionable insights.

- Short-term contract to assist in building the new social media program at one of the nation's top hospitals.- Established corporate governance as it pertains to the hospital and HIPPA.- Drafted the internal marcomm "playbook" to communicate standards, procedures and best practices to the larger marketing team.- Researched and developed additional social media platforms.- Launched the hospital's Instagram account, humanizing the hospital's brand and generating HIPPA compliant engagements. - Developed working relationships with top social media platforms and emerging technologies focused on engagement and listening.- Developed an influencer program for Cedar-Sinai's pediatrics' department.- Created multi-facetted content calendar template. - Developed health-care specific content for all social media platforms.

• Defined strategy and developed marketing programs• Managed a $350k annual budget.• Executed marketing initiatives that included digital marketing, sales materials, brand building, public relations, social media, strategic partnerships and online programs.• Managed outside firm to execute the company’s PR strategy. • Spearheaded the branding and re-development of all digital assets. • Responsible for website content creation, management and performance analysis.• Partnered with the Executive Team to identify and develop strategic alliances with customers.

• Developed and implemented creative and highly measurable social media programs and campaigns.• Created and managed detailed content marketing strategies that fit with the specific brand.• Brand ambassador for the company both online and onsite at events and conferences. • Developed, produced and hosted brand specific G+ hangouts.• Managed brand positioning across all social media channels globally: YouTube, Facebook, Twitter, Instagram, G+, etc.• Monitored and analyzed performance of each campaign to measure impact.• Created and lead interactive marketing campaigns.• Developed & maintained relationships with media influencers and key bloggers.• Monitored trends in social media channels, tools, and metrics and appropriately applied that knowledge to increase the effectiveness of the program.• Worked closely with internal teams to ensure consistent messaging. • Worked closely with Marketing, PR, Product, Content, and Customer Service, to ensure social media communications were optimized for engagement and ROI.

Avant Communications is a consultancy that helps agencies and businesses achieve their marketing communication goals. It’s about a mix of social media, blog writing, tweeting, and traditional marketing and public relations. It’s about how people are talking, and communicating, today.Under Avant Communications umbrella, I have contracted with multiple agencies and organizations to help them with their marketing, PR and social media goals.Avant Communications Consultancy Public Relations / Social Media / Marketing / Blogger Relations / Technical Marketing Writer / Digital Strategist ConsultantSeptember 2006 – September 2013Clients • Baker and Taylor Marketing: October 2011 – September 2103• Nukotoys: December 2011 – September 2012• CommStrat: August 2011 – December 2011• Activa PR: February 2007 – September 2013• LimeLight Public Relations: December 2010 – July 2011• Home Start: March - April 2011 (project)• Bailey Gardiner: July 2010 – October 2010 (3 month contract)• Magnetic Creative: June 2008 – June 2010• Crux Communications: November 2006 – July 2009 General Roles and Responsibilities: • Managed public relations, marketing, social media and creative account teams of 3-8 people.• Advised on website design, blog development, twitter and Facebook presence and strategy.• Managed blogger ambassador program.• Managed social media for fund raising campaign.• Wrote key marketing materials: Press Releases, Press Kit Materials, Blog Posts, Contributed articles and key collateral pieces.• Responsible for managing all aspects of tactical PR campaigns, in addition to strategic planning, branding and corporate messaging. • Effectively managed a team of 4-7 creative designers to create a creative brand strategy, implemented in the design of corporate and product identity in all areas of print, web and multimedia. • Efficiently pitched various media and analysts resulting in coverage in industry specific publications and websites.

Publicist for B&T's three imprints: Silver Dolphin Books, Thunder Bay Press and Uncle John's Bathroom Reader

As a founder of the website www.SDMOMfia.com, I have the experience of launching and growing a successful local website. The SDMOMfia is an online hyper-local publication that unites San Diego mom bloggers and their non-blogging counterparts in a community that stretches beyond the internet and into their daily lives and conversations.The site offers new and syndicated content written by a variety of bloggers, each with their own style. While many of us are parents, the content goes far beyond the average parenting blog to profile shops, restaurants, hotels, attractions and special events. In the past year we have had the opportunity to partner with brands such as La Costa Resort, Legoland California, The Dailey Method, Kidville and Sprinkles Cupcakes.The SDMOMfia is made up of dozens of local bloggers who have individually logged enough time in the blogosphere to have amassed a large audience of loyal and dedicated followers. Our combined reach has been calculated to reach over 734,160 impressions in under 48 hours.

Activa PR is a full-service boutique agency serving growth-focused technology companies with results-driven programs mapped to each individual client's business objectives.

3 month contract with a top San Diego marketing agency.

Creative Brand Strategy, Design and implementation of Identity, Print, Web and Multimedia. Focused Marketing strategies across a wide variety of media to get the most traction with your Brand. We look at the big picture and implement engaging campaigns that attract eyeballs and effectively communicate the message

Crux Communications, a full-service communications agency, specializes in integrated communications solutions — bringing together business goals, market messages, audiences and channels. Integrated communications create synergies that multiply the overall impact of your message in the market.With experience managing and implementing communications programs across the globe, we work with clients ranging from start-up organizations to Fortune 500 companies and have expertise in a broad range of communication disciplines. * strategic planning * message development and market positioning * public relations * industry analyst relations * investor relations * marketing communications * brand development and implementation * overall creative services

From 2004 - 2007 I served as director of operations for CommNexus San Diego (formerly the San Diego Telecom Council) where I spearheaded the name change and re-branding of the well known San Diego non-profit organization. During my tenure at CommNexus San Diego, I was responsible for directing all marketing, public relations activities for the organization, while also managing the 100+ industry focused events per year that the organization was known for.

• Drafted executive presentations for sales meetings and internal corporate meetings.• Coordinated the production of customer deliverable documents which includes the combination of over seven various technical specification documents.• Managed the production and coordination of customer status reports.• Consistently finished crucial reports and projects ahead of schedule, ensuring that programs were completed on time and within budget.

• Co-lead on the Sony Electronics VAIO PC and Digital Still Camera public relations teams.• Responsible for coordinating multi-city NDA tours with top editors and analysts.• Managed detailed product loan program to supply editors with sample products for review and photography.• Managed tactical execution of PR campaigns.• Coordinated various events to promote Sony Electronics and/or specific product launches.• Secured placements of Sony products in articles in publications such as The Wall Street Journal,Glamour, W, PC Magazine, Popular Photography and RollingStone. • Coordinated launch of Cyber-shot DSC-F717 – Digital Camera Magazine’s best new camera of2002.• Worked as an integral member of the Sony corporate communications team.

• Managed various accounts through strategic planning and tactical execution of PR campaigns.• Responsible for drafting and editing technical press releases, case studies, by-line articles,corporate backgrounders and other key collateral pieces.• Actively strengthened existing relationships with industry editors, and established and built newrelationships with previously untapped sources.• Built and maintained database of various editorial and analyst contacts.• Effectively researched and pitched various editorial calendar opportunities.• Responsible for researching, managing and maintaining speaking opportunities, trade showmatrixes and award opportunities.• Demonstrated strong ability to efficiently work in a team environment.• Secured hits with The Associated Press, Business Week and Fortune Small Business

As a member of the education department I gave speeches and answered questions about the park and the various animals.