Beth Wolf Email & Phone Number

Cleveland, Oh, Us

Atlanta, Ga, Us

Organizational leader defining and driving the overall product strategy and roadmap of the digital ecosystem, including digital fundraising platforms, integrations with 3rd-party tools, payment processors, and technology applications with financial performance exceeding $110M annually; ​drive discovery and scaling of technology-enabled solutions to enhance digital revenue, product performance, customer experience, ​and support business needs; provide leadership to a team of 12 product managers to drive product excellence across web and mobile applications for giving experiences, digital payments, eCommerce, and digital product analytics & insights; manage multi-million-dollar budget with P&L accountability, along with contracts, and relationships with technology vendor partners and internal stakeholders to deliver on organizational goals and priorities.

Atlanta, Ga, Us

Direct the product development and set the vision and strategy for the delivery of nationwide web and mobile revenue and fundraising experiences for direct donation and peer-to-peer (P2P) fundraising campaigns generating $80+ million annual revenue; lead a team of digital marketing product managers; oversee cancer.org revenue and P2P fundraising websites, platforms, and applications delivered through internal applications and third-party platforms; drive digital product roadmaps including, discovery, requirements, prioritization, innovations, and enhancements; lead user acceptance assurance testing, documentation, and communication for new features and functionality; manage vendor relationships and contracts; pilot and scale new digital platforms; provide digital marketing strategic guidance, fundraising strategy, and best practices to maximize revenue and fundraising growth across the organization; analyze the effectiveness of digital fundraising strategies.

Atlanta, Ga, Us

Leader for the product roadmap, development, and deployment of all digital peer-to-peer fundraising properties, such as Relay For Life and Making Strides, along with enterprise-wide special event fundraising websites; work directly with platform vendor (Blackbaud) and internal marketing teams to assess feasibility, develop technology solutions, and monitor quality assurance; troubleshoot and provide timely resolution to issues as they arise to ensure optimal customer experience; assist with prioritizing cases and bug resolution.

Atlanta, Ga, Us

Oversee the development of all special event digital properties for the American Cancer Society National Home Office; work directly with platform vendor (Blackbaud) and internal marketing team to assess feasibility, develop technology solutions and monitor quality assurance; lead development and conduct release testing efforts to identify bugs, errors, and risks and ensure system and application performance; enforce adherence to organizational brand standards; provide leadership and expert technical support to the National Business Leads and Web Support Specialists; serve as a platform subject matter expert and facilitate collaboration and training opportunities.

Atlanta, Ga, Us

Responsible for all division digital properties; liaison to National program directors; and accountable for goals in excess of $10 million; managed the development, release and fundraising performance of 400+ event websites from the Blackbaud platform; proposed online solutions to business leads; provided quality, timely, and thorough training and customer service to staff and volunteers; developed and executed recruitment and engagement e-communication strategy for Relay For Life and Making Strides Against Breast Cancer events.

Atlanta, Ga, Us

Executed a portfolio of community-based events, with accountability for significant income targets, as well as, event-related mission and advocacy activities. Exceeded proposed income goals each year through effective leadership, engagement, empowerment and mobilization of event volunteers. Engaged, trained and managed relationships with community volunteers to ensure successful event execution.

Bachelor Of Science In Business Administration - Cum Laude, Majors: Marketing, Communication

Education record