Senior client lead responsible for the long-term management and strengthening of key client relationships, with a heavy focus on professional development of internal team members - Increased 2020 forecast for largest client by 75% within first 6 months- Initiate and implement the development and maintenance of enhanced product content for multiple products on Amazon, The Home Depot, Walmart, Lowe’s, and Costco (brands include those from ScottsMiracle-Gro, Hawthorne Gardening Company, and Franklin International)- Partner with internal and client stakeholders to plan and execute photo and video shoots from project initiation through final asset delivery- Maintain end-to-end financial ownership of various project-based accounts with scopes of work averaging $2.5MM/year

Department leader focused on the implementation and management of inbound marketing initiatives, in an effort to streamline marketing communications and drive company growth while also maintaining a demanding role as an Account Director- Responsible for all strategic planning and tactical implementation, including but not limited to, value proposition and buyer persona development, brand platform and messaging, website launch, gated and ungated content, practice area launches, and ongoing content optimization- Managed new business operations by partnering with the internal and contract sales team to gain insights into customer needs as well as facilitate timely, consistent, and brand-right presentation materials

Agency leader focusing on brand development and stewardship, strategic consultation, project plan creation and execution, financial management, and internal team growth and development (brands include BRIVIACT, Hollister Incorporated, and Dansac) - Led or participated in all strategic planning and tactical implementation activities for the launch of BRIVIACT; this includes brand idea development, concept generation, review, and selection, white paper creation and research, and execution of core launch pieces - Worked in conjunction with inVentiv partner agency to build and deliver the first formal product launch commercialization process for Hollister - Responsible for the management of project and retainer-based scopes of work, averaging $1.5- $3.5MM/year - Regularly meet with internal account team members to review progress; as a team, we track development as well as identify areas of improvement

Lead the central new business function in the Columbus, Ohio office while also serving as a day-to-day lead on individual opportunities, effectively managing pitch teams and projects throughout entire pitch and/or response process. - Review all new opportunities, assessing for value and allocating appropriate budget, while working directly with GSW leadership or inVentiv partners to determine proper staffing -Set priorities and assign responsibilities, ultimately crafting or supervising all RFI/RFP responses and pitch content, averaging 75 deliverables per year - Continuously update process and tools to meet current client and pitch team needs

Responsible for day-to-day business development initiatives of GSW Worldwide, serving as a primary business development lead. This includes RFI/RFP responses, managing the pitch process, providing strategic guidance on pitch development, and rehearsing and preparing pitch teams.

Key partner assisting in the delivery of multi-channel direct marketing programs to existing and prospective customers, innovative in-store and garment marketing, and key special projects. - Collaborate, influence and ideate with numerous key stakeholders to ensure marketing that is strategically on target, on budget and on time- Work closely with CRM, in-store, interactive, e-commerce, social, and mobile partners to provide accurate, timely and successful implementation of new marketing initiatives- Manage monthly direct mail program consisting of multi-page pieces with circulation up to 10M - Helped implement first tender-neutral loyalty program at Express including direct mail, e-mail, web and in-store touch points- Led out-of -home advertising planning and placement in four major markets, managing a budget of $5M and generating over 300M impressions while working closely with Regional, District and Store Managers to monitor success/traffic- Developed marketing strategy for grand opening of two stores in Puerto Rico; retained as marketing lead on cross-functional team for future international expansion- Leading the development and implementation of the first internal job tracking and Digital Asset Management systems at Express

Responsible for strategic project development to ensure delivery of high-quality work product on time and within budget (brands include Gemzar, Alimta, Dacogen, TachoSil) - Partner with cross-functional internal and external team members to develop product branding, positioning, messaging, and medical communications strategy - Develop strategic tactical and disease education plans to support client objectives - Manage general financial reporting, project estimates, monthly invoicing and reconciliations; prepare regular monthly and quarterly forecasts for senior leadership monthly financial meetings

Collaborated with senior leadership on development of brand strategy and lead tactical execution to ensure client satisfaction. (brands include Dacogen, Aloxi CINV and Aloxi PONV, Abbott Vascular, Cymbalta) - Played integral role in launch preparation for the PONV indication of Aloxi, including insight mining, internal rituals, all market conditioning efforts [digital media (e-details, website), journal ads/photo shoot], as well as branded positioning, messaging, and other creative initiatives - Led major digital media initiatives for multiple HCP congresses/conferences - Assisted in the development of scopes/tactical plans to meet client goals based upon analysis of market events, competitive activity, insight mining, market research and literature reviews - Managed general financial reporting, project estimates, monthly invoicing, and reconciliations

Served as primary client contact and responsible for tactical execution of strategic objectives from project brief development to implementation (brands include Aloxi DTC, Saforis) • Participated in pre-launch activities for Saforis including market conditioning, messaging, positioning, and development of creative concepts• Worked closely with creative team on development of all Aloxi DTC initiatives including print ads, patient education brochure, television spots, rich media solutions and rebranding of product website • Managed general financial reporting, project estimates, monthly billing, and established new SOP for quarterly reconciliations