Senior Marketing Manager
Current
Jun 2024 - Present
AeroLeads people directory · profile
Beth Mcgough Email & Phone Number
Customer-first Marketing Professional. Forward-thinking. Creative yet Analytical.
at
Readex, a Division of NewsBank
2 work emails found
@proquest.com
4 phones found area 734
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Customer-first Marketing Professional. Forward-thinking. Creative yet Analytical.
Location
Muskegon, Michigan, United States
Who is Beth Mcgough? Overview
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Quick answer
Beth Mcgough is listed as Customer-first Marketing Professional. Forward-thinking. Creative yet Analytical. at Readex, a Division of NewsBank, based in Muskegon, Michigan, United States. AeroLeads shows a work email signal at proquest.com, phone signal with area code 734, and a matched LinkedIn profile for Beth Mcgough.
Beth Mcgough previously worked as Senior Marketing Manager at Readex, A Division Of Newsbank and Content Creation, Copywriting, Digital Communications at B. Mcgough Consulting. Beth Mcgough holds Master Of Business Administration - Mba, Marketing from Syracuse University - Martin J. Whitman School Of Management.
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*@proquest.com
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Profile bio
About Beth Mcgough
With 20 years of experience in the library and education technology industry, I am a writer, content creator, and market analyst passionate about providing access to information and library resources. Previously, I was a product marketing manager at Curriculum Associates, where I researched, distilled, and packaged content on education technology companies. I collaborated with product stakeholders to produce messaging for sales and developed a new process to manage incoming questions related to competitors and content production. Before that, I was a market analytics manager at ProQuest, part of Clarivate, where I supported new and renewal sales by developing data-driven reports for higher education customers. My work generated over $14 million in new and renewal sales in 2021. I drew on deep product knowledge and data insights to build easy-to-use reports for library customers. I used Tableau and Excel regularly to turn data into insights.
Listed skills include Content Management, Social Media, Content Strategy, Social Media Marketing, and 46 others.
Current workplace
Beth Mcgough's current company
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10 roles
Beth Mcgough work experience
A career timeline built from the work history available for this profile.
Content Creation, Copywriting, Digital Communications
B. Mcgough Consulting
Writes research-based blog posts for audiences in higher education like librarians, research administrators, and faculty. Conducts secondary research and utilizes primary research to create white papers aimed at academic librarians. Synthesizes marketing webinars into customer-centric blog posts. Manages the Facebook page of The Friends of the Norton.
Jan 2023 - Jul 2024
Product Marketing Manager, Competitive Intelligence
Researched, distilled, and packaged content on education technology companies. Combined research findings with product positioning to produce messaging for sales in collaboration with product stakeholders. Developed a new process to manage incoming questions related to competitors and content production.
May 2022 - Dec 2022
Market Analytics Manager
In this role, I support new and renewal sales by developing data-driven reports for higher education customers. My work resulted in over $14 million in new and renewal sales in 2021. I utilize my deep product knowledge and data insights to build easy-to-use reports library customers use to make collection development decisions. Tableau and Excel are.
Oct 2017 - May 2022
Communications And Creative Services Manager
I orchestrated an industry-leading social media program engaging library and academic customers on Facebook, Twitter, and LinkedIn. Additionally, I transformed the corporate blog from a series of product updates and re-posted news releases into a dynamic showcase for product storytelling. I led a small but mighty team of myself and a social media specialist.
Nov 2011 - Oct 2017
Marketing Manager - Public Libraries & Social Media
I managed ProQuest’s social media profiles day to day and created original content for Facebook and Twitter. In addition to social media, I planned and implemented omnichannel marketing campaigns targeted at public and K-12 libraries. And, supported sales with competitive intelligence, product training, and customer analysis.
Mar 2010 - Nov 2011
Assistant Marketing Manager
I was responsible for executing marketing campaigns supporting current and historical news products and Dow Jones Factiva. I managed email campaigns targeted to specific market segments. Additionally, I supported sales training, updated product information on the intranet and corporate website, conducted competitive analysis, created customer-facing.
Aug 2007 - Mar 2010
Public Affairs Officer
Detroit Public Library
Developed a relationship between the Library and the Detroit Police Department to improve public safety in the Library. Initiated a relationship with TechTown to ensure this entrepreneurial community is aware of the Library’s business resources. Chair of the Strategic Planning Research Work Group and Chair of the Blogging Committee. Organized a Legislative.
Aug 2006 - Aug 2007
Current Newspapers Product Manager
Responsible for managing and developing ProQuest’s current newspaper products including Newsstand and NewspaperDirect products. Initiated improvements the ProQuest interface and developed ethnic and international newspaper products. Worked closely with marketing to educate customers and sales representatives. Consistently monitored competitors and.
Sep 2005 - Aug 2006
Library Holdings Consultant
Developed a program to analyze library microform holdings, serials collections and subject specific collections to find gaps. Responsible for over $900,000 in sales between December 2003 and October 2005. Consulted with library administration, collection development and serials librarians interested in purchasing subject specific microform collections..
Nov 2003 - Sep 2005
3 education records
Beth Mcgough education
Master Of Business Administration - Mba, Marketing
Syracuse University - Martin J. Whitman School Of Management
Ba, History
University Of Michigan
Mlis, Library And Information Science
Wayne State University
FAQ
Frequently asked questions about Beth Mcgough
Quick answers generated from the profile data available on this page.
What company does Beth Mcgough work for?
Beth Mcgough works for Readex, a Division of NewsBank.
What is Beth Mcgough's role at Readex, a Division of NewsBank?
Beth Mcgough is listed as Customer-first Marketing Professional. Forward-thinking. Creative yet Analytical. at Readex, a Division of NewsBank.
What is Beth Mcgough's email address?
AeroLeads has found 2 work email signals at @proquest.com for Beth Mcgough at Readex, a Division of NewsBank.
What is Beth Mcgough's phone number?
AeroLeads has found 4 phone signal(s) with area code 734 for Beth Mcgough at Readex, a Division of NewsBank.
Where is Beth Mcgough based?
Beth Mcgough is based in Muskegon, Michigan, United States while working with Readex, a Division of NewsBank.
What companies has Beth Mcgough worked for?
Beth Mcgough has worked for Readex, A Division Of Newsbank, B. Mcgough Consulting, Curriculum Associates, Proquest, and Detroit Public Library.
How can I contact Beth Mcgough?
You can use AeroLeads to view verified contact signals for Beth Mcgough at Readex, a Division of NewsBank, including work email, phone, and LinkedIn data when available.
What schools did Beth Mcgough attend?
Beth Mcgough holds Master Of Business Administration - Mba, Marketing from Syracuse University - Martin J. Whitman School Of Management.
What skills is Beth Mcgough known for?
Beth Mcgough is listed with skills including Content Management, Social Media, Content Strategy, Social Media Marketing, Email Marketing, Marketing Strategy, Lead Generation, and Blogging.
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