Beth Mcgough Email and Phone Number
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With 20 years of experience in the library and education technology industry, I am a writer, content creator, and market analyst passionate about providing access to information and library resources. Previously, I was a product marketing manager at Curriculum Associates, where I researched, distilled, and packaged content on education technology companies. I collaborated with product stakeholders to produce messaging for sales and developed a new process to manage incoming questions related to competitors and content production. Before that, I was a market analytics manager at ProQuest, part of Clarivate, where I supported new and renewal sales by developing data-driven reports for higher education customers. My work generated over $14 million in new and renewal sales in 2021. I drew on deep product knowledge and data insights to build easy-to-use reports for library customers. I used Tableau and Excel regularly to turn data into insights.
Readex, A Division Of Newsbank
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Senior Marketing ManagerReadex, A Division Of Newsbank Jun 2024 - PresentNaples, Florida, Us
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Content Creation, Copywriting, Digital CommunicationsB. Mcgough Consulting Jan 2023 - Jul 2024Writes research-based blog posts for audiences in higher education like librarians, research administrators, and faculty. Conducts secondary research and utilizes primary research to create white papers aimed at academic librarians. Synthesizes marketing webinars into customer-centric blog posts. Manages the Facebook page of The Friends of the Norton Shores Library.
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Product Marketing Manager, Competitive IntelligenceCurriculum Associates May 2022 - Dec 2022North Billerica, Ma, UsResearched, distilled, and packaged content on education technology companies. Combined research findings with product positioning to produce messaging for sales in collaboration with product stakeholders. Developed a new process to manage incoming questions related to competitors and content production. -
Market Analytics ManagerProquest Oct 2017 - May 2022Ann Arbor, Mi, UsIn this role, I support new and renewal sales by developing data-driven reports for higher education customers. My work resulted in over $14 million in new and renewal sales in 2021. I utilize my deep product knowledge and data insights to build easy-to-use reports library customers use to make collection development decisions. Tableau and Excel are applications used regularly to turn data into insights. -
Communications And Creative Services ManagerProquest Nov 2011 - Oct 2017Ann Arbor, Mi, UsI orchestrated an industry-leading social media program engaging library and academic customers on Facebook, Twitter, and LinkedIn. Additionally, I transformed the corporate blog from a series of product updates and re-posted news releases into a dynamic showcase for product storytelling. I led a small but mighty team of myself and a social media specialist.
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Marketing Manager - Public Libraries & Social MediaProquest Mar 2010 - Nov 2011Ann Arbor, Mi, UsI managed ProQuest’s social media profiles day to day and created original content for Facebook and Twitter. In addition to social media, I planned and implemented omnichannel marketing campaigns targeted at public and K-12 libraries. And, supported sales with competitive intelligence, product training, and customer analysis.
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Assistant Marketing ManagerProquest Aug 2007 - Mar 2010Ann Arbor, Mi, UsI was responsible for executing marketing campaigns supporting current and historical news products and Dow Jones Factiva. I managed email campaigns targeted to specific market segments. Additionally, I supported sales training, updated product information on the intranet and corporate website, conducted competitive analysis, created customer-facing PowerPoint presentations and product literature.
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Public Affairs OfficerDetroit Public Library Aug 2006 - Aug 2007Developed a relationship between the Library and the Detroit Police Department to improve public safety in the Library. Initiated a relationship with TechTown to ensure this entrepreneurial community is aware of the Library’s business resources. Chair of the Strategic Planning Research Work Group and Chair of the Blogging Committee. Organized a Legislative Lunch for Detroit’s state legislators. Managed the application process for State Aid to Libraries and the Universal Service Fund E-Rate program.
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Current Newspapers Product ManagerProquest Information & Learning Sep 2005 - Aug 2006Ann Arbor, Mi, UsResponsible for managing and developing ProQuest’s current newspaper products including Newsstand and NewspaperDirect products. Initiated improvements the ProQuest interface and developed ethnic and international newspaper products. Worked closely with marketing to educate customers and sales representatives. Consistently monitored competitors and participated in competitive intelligence projects with marketing. Managed relationships with the Publisher Relations and Content Operations departments to ensure new and existing newspaper titles appear in the appropriate products.
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Library Holdings ConsultantProquest Information & Learning Nov 2003 - Sep 2005Ann Arbor, Mi, UsDeveloped a program to analyze library microform holdings, serials collections and subject specific collections to find gaps. Responsible for over $900,000 in sales between December 2003 and October 2005. Consulted with library administration, collection development and serials librarians interested in purchasing subject specific microform collections. Member of ProQuest’s Sales Leadership Advisory Board. Participated in content management projects ensuring sales representatives and customers have access to accurate product information.
Beth Mcgough Skills
Beth Mcgough Education Details
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Syracuse University - Martin J. Whitman School Of ManagementMarketing -
University Of MichiganHistory
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Wayne State UniversityLibrary And Information Science
Frequently Asked Questions about Beth Mcgough
What company does Beth Mcgough work for?
Beth Mcgough works for Readex, A Division Of Newsbank
What is Beth Mcgough's role at the current company?
Beth Mcgough's current role is Customer-first Marketing Professional. Forward-thinking. Creative yet Analytical..
What is Beth Mcgough's email address?
Beth Mcgough's email address is el****@****est.com
What is Beth Mcgough's direct phone number?
Beth Mcgough's direct phone number is +173427*****
What schools did Beth Mcgough attend?
Beth Mcgough attended Syracuse University - Martin J. Whitman School Of Management, University Of Michigan, Wayne State University.
What are some of Beth Mcgough's interests?
Beth Mcgough has interest in Animal Welfare, Environment, Education.
What skills is Beth Mcgough known for?
Beth Mcgough has skills like Content Management, Social Media, Content Strategy, Social Media Marketing, Email Marketing, Marketing Strategy, Lead Generation, Blogging, Marketing, Digital Marketing, Social Networking, Content Development.
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