Passionate sales and marketing professional and entrepreneur with a unique approach gained from 30+ years of experience in multiple industries, relentlessly optimistic fresh eyes and ears, and a pragmatic creative approach to spending money that comes from putting three children through college.In 2020, after nearly 20 years as the inside marketing and product team for a leading independent commercial bank, my colleague and I decided to form The CGO Group to help business owners with limited internal resources grow their customer base profitably. That means a single-minded focus on the company’s goals and most pressing needs, just like we did as the bank marketing group – spanning multiple departments, from conception to execution, on time and on budget.As partner at The CGO Group, I help business and nonprofit leaders grow profitably by focusing on their most qualified target customers/prospects with the right message using the right channels at the right time. We build sales and marketing strategies to meet your business objectives, and stick around to develop and manage them, including research, concept development, design, production, media planning, implementation, measurement and adjustments. Keywords: business growth, ROI, corporate branding, outsourced marketing, digital strategy, program management, product development, strategy and planning, communication, team building, culture change, marketing, sales, advertising, social media, events, B2B marketing, hospitality, content marketing, B2B growth, digital marketing, PR, lead generation, business development, marketing automation, data management, market research, customer insights, content strategy, copywriter, website development, customer experience
Listed skills include Marketing, Marketing Strategy, Social Media Marketing, Direct Marketing, and 16 others.