Insights need to create real, tangible progress for the business. They need to create impact. The investment to get to great insights is significant. We work with your teams to leverage insights within real projects more swiftly, more smoothly and through more engagement for solid impact on future outcomes.Beth is a senior business leader with over 15 years of insights driven brand and strategy development. A passionate globe trotter, she has been the lead on several international projects with hands on experience in Western Europe, USA, Russia, Ukraine and Romania. Beth achieves high standards from her teams and has a talent for focusing on the key issues, connecting insights to the strategy, generating client enthusiasm and ownership, and making the resulting ideas actionable. Beth is a two time UK Marketing Academy Merlin Award winner for mentoring and has the pleasure of working with some very inspiring minds.Throughout her career Beth has had the pleasure of working with great companies and brands such as Unilever, GSK, BMW, Jameson, Absolut, Aviva, AB InBev, Sainsbury's, Pfizer, Yum, Kimberly Clark, Bayer, Monster, Blackberry, Ford, British Petroleum, Topshop, Spotify, Carlsburg, Burger King, Estee Lauder, American Express, Skanska, Tata Group, LidCo, UK Online Centres, and leading brand and advertising agencies.Specialties:Insights Based Consulting: strategic brand management, commercial analysis, international team leadership.Primary Research: Unilever accredited project lead and moderator, qualitative (groups, ethnography, observations, consumer connections) quantitative analysis as applied to strategy (choice modeling, pricing, brand tracking, retail and shopper).Client Relationship Management: guiding and constructively challenging a team, knowledge transfer, mentoring and skills development.