Beth Burnsed Email & Phone Number

• Collaborate with a team of B2B marketers to drive the Genetec brand and messaging in the North American market. Manage an internal team and agency partners to conduct regional marketing, communication, and digital.
• Manage agency partner to direct PR strategies and thought leadership pieces for the US market
• Select lead generation programs and analyze results to feed regional demand generation initiatives
• Write and submit speaking opportunities for large industry tradeshows
• Direct customer story program - including written and video customer stories
• Planned and directed communication for multiple new initiatives, including the first Genetec US-based Experience Center and the launch of the Genetec Grants Office

Macon, Georgia Area

• Directed in-house team and agency partners to drive comprehensive marketing campaigns for the school, resulting in a 25% increase in leads for the admissions department. Served as interim Director of Enrollment for two.
• Wrote content for all marketing materials, ensuring consistent brand messaging and a connection with the target audience
• Launched the school's first lead generation, digital tracking, and nurturing program
• Implemented brand guidelines and consistent communication processes to streamline the marketing office operations
• Developed communication strategies for the admissions and advancement offices to drive enrollment, donor relations, and alumni development
• Oversaw the complete redesign of the organization's website, enhancing the user experience and SEO optimization, resulting in a 10% decrease in the bounce rate and a 20% increase in page views

Jekyll Island, GA

• I led the conception, planning, and execution of multiple large-scale public events. From concept to execution, I ensured each event met marketing KPIs while providing a wonderful experience for guests.
• Conceptualized, planned, and executed multiple events ranging from ribbon-cutting ceremonies and press conferences to large, multi-day festivals
• Managed internal team and external agency partners to oversee all aspects of branding, messaging, and event collateral development
• Crafted and initiated co-marketing programs for regional and national business partnerships
• Directed the transformation of Jekyll Island's signature event, growing attendance from 2,000 to 10,000 attendees in six years and attracting national media attention
• Served as lead spokesperson for festivals and events on regional media outlets

Jekyll Island, Georgia, United States

Coordinated all marketing, event schedules, and vendor communication for small and medium-size events

Bachelor Of Arts - Ba, Journalism

Education record