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Beth Buschman-Kelly is a Digital experience specialist at Verizon at Verizon. She possess expertise in copy editing, proofreading, web content, editing, writing and 41 more skills. Colleagues describe her as "I had the privilege of working with Beth on Verizon’s Fixed Wireless Home Internet products (5G Home and LTE Home). I was responsible for the strategy of our .com Marketing Landing Pages. Given that these products are so new to the world, it was so important to partner with key stakeholders like Beth to help drive visibility to rank higher in google. It was also so important to provide educational information to our customers, as understanding the product they were buying was key to the success of conversions. Beth helped us achieve all of that plus more. I partnered closely with Beth on all things SEO and she was a fabulous partner who always helped us understand what needed to be done to improve search ability. Whenever we needed help on any project, Beth jumped right in with no hesitation. She’s been a great member of the Home Internet team and I would gladly work with her again in the future.", "I decided that this recommendation will be different. Yes, I could spend time talking about how much Beth knows about SEO and how I watched her build her knowledge over time. I could also tell you how she so well balanced her duties and workload when COVID hit and we went 100% remote. I could tell you all these things but I think this one statement would be better. If I had the chance, I would happily hire Beth again! It was a pleasure to have Beth work for me at Verizon and I know she will make a positive impact on any organization's digital operations.", and "I had the privilege of working with Beth on a number of strategic content projects at Verizon, and she was always a hugely vital piece of the success we achieved in everything we worked on together. Her eagerness to dive in and stretch her skillset and knowledge base into new workflows and content streams was always on display, no matter the task. Whether it was strategic thinking, data or technical, myself and the team could always count on her to deliver her best effort in a collaborative, graceful manner. And we could also count on her to always bring new ideas and processes to the table that could only enhance each project. It was a true pleasure working with her!"
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Digital Product ManagerVerizon Oct 2023 - PresentBasking Ridge, Nj, Us- Chosen as one of five winners of the Digital Shark Tank competition, with the idea for a Fios Express Checkout for existing mobile customers. - Improved close rate by xx% with launch of Fios Save the Sale closer offer. - Spearheaded effort to meet Q3 gross adds target with launch of 6 local/segment offers in September 2024. - Partnered with RTM team on Perk Promo on BPP test to determine best Disney Bundle offer treatment in order flow. - As promotions subject matter expert on digital sales team, advised digital transformation projects on best way to treat promotions in new customer experiences. -
Search Engine Optimization AnalystVerizon Dec 2019 - Oct 2023Basking Ridge, Nj, UsKEY ACHIEVEMENTS● Managed SEO initiatives for home internet lines of business:• Developed roadmap and backlog of projects necessary to meet team goals.• Presented business cases and requirements to get stakeholder and leadership support.• Allocated design and development resources by week/month/quarter.• Led feedback and approval of design assets and development sprints.● Defined a new process for SEO content creation with merchandising, CX, design and development.● Developed strategic initiatives to increase entry visits and conversion on key shopping pages.● Completed FLEX program on data-driven insights into ad campaign effectiveness with Business Intelligence and Data Engineering team.● Led holistic search initiative by identifying optimizations and ways of working to benefit paid search and SEO teams.● Developed and implemented a plan to streamline the site architecture in order to increase traffic. ● Defined a process for updating local pages, trained team members and handed off responsibility.● Managed vendor relationship with publishing platform for 3,000 service area pages.● Drove 72,000 Y/Y increase in visits by customizing content for local markets.COMMUNICATION & REPORTING● Reported weekly on traffic, conversion and visibility KPIs for 2 lines of business.● Created SEO best practices document in collaboration with content team.ON-PAGE SEO● Managed creation and launch of 35 new landing pages: Researched content gap opportunities with competitors. Produced creative briefs based on exhaustive keyword research. Worked with project managers and implementation team to launch pages by deadline.● Optimized 200 articles, contributing to 200,000 Y/Y increase in visits to Articles section.TECHNICAL SEO● Fixed 10,000+ technical SEO issues across Verizon.com by conducting weekly audits with Screaming Frog, DeepCrawl and other SEO tools. -
Seo SpecialistTarateaspoon Jun 2017 - Dec 2019• Increased monthly unique visitors from 6,000 to more than 70,000 in 2.5 years.• Implemented cornerstone content strategy to improve site structure and internal linking.• Created content for category pages to boost authority on key topics. • Optimized recipe posts with extensive keyword research, using SEMRush.com, Ahrefs.com, Google Search Console, and Keywords Everywhere. • Increased backlinks from 500 to 12,000 in eighteen months.• Improved technical SEO by auditing site and addressing errors.
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Digital MarketerKelly & Knaplund Jan 2013 - Dec 2019White Plains, New York, UsDesigned and implemented a law firm’s first digital marketing strategy, including blogging, SEO, email marketing, social media, and a custom WordPress website.KEY ACHIEVEMENTSSEO STRATEGY• Replaced ad-supported business development model with an organic search–driven strategy.• Achieved first-page Google search ranking for the keyword associated with the firm’s specialty.• Increased client leads from the Internet from 0% to 70% over four years.EMAIL MARKETING• Built email marketing mailing lists to engage potential clients and generate warm leads.• Authored email marketing campaigns with consistent open rates near 48%.• Used data to evaluate campaign efficacy and adjust strategy, improving conversion.• Gained subscribers by integrating calls-to-action, opt-in forms, and pop-ups.• Repurposed blog content into lead magnets to acquire new leads.SOCIAL MEDIA STRATEGY• Created a social media calendar for all platforms, scheduled posts.• Built 1000+ follower Twitter account over three years.CONTENT STRATEGY• Wrote SEO-optimized blog content to position the firm as a thought leader and connect with user personas based on analysis of high-traffic keywords.• Designed, implemented, and wrote all copy for a WordPress website showcasing attorneys’ services, expertise, and achievements.https://www.linkedin.com/in/bethbuschmankelly/ -
Seo ConsultantExcel Orthopedic Physical Therapy Mar 2019 - Aug 2019Hackensack, New Jersey, UsIncreased Google Ads quality score by adding keywords and refining ad copy. Improved ROI by decreasing paid search spending on irrelevant traffic. Added conversion measuring to collect better data and spend more efficiently. -
Freelance Copy EditorMeredith Corporation Jul 2014 - Oct 2015Des Moines, Ia, Us• Edited and proofread articles at Rachael Ray Every Day magazine, producing clean copy that enhanced print and digital content.• Collaborated with editors to reword copy for style and fit. -
Associate Copy EditorLadies' Home Journal 2012 - 2012• Demonstrated leadership by successfully completing the close of the 2012 May issue in absence of copy chief.• Improved print and digital content by proofreading for errors as the last set of eyes before articles were printed.
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Freelance Copy EditorPerseus Books Group Jul 2007 - 2011Berkeley, Ca, Us• Performed freelance copy editing and proofreading services on manuscripts for Perseus imprints: Nation Books, Basic Books, Da Capo Press, and PublicAffairs.• Worked directly with author to clarify content on tight production schedule for Justice and the Enemy (Shawcross, 2011) • Copy edited accuracy, content, grammar, and style of books including: Pacific Air (Sears, 2011)The Rehab Myth: New Medications That Conquer Alcoholism (Johnson, 2011)Chasing the Game: America and the Quest for the World Cup (Bondy, 2010) • Also copy edited and proofread manuscripts for Scholastic and Naval Institute Press. -
Associate EditorNancy Hall, Inc. Mar 2006 - Mar 2007• Earned praise for thoroughness and exceptional copy editing skills in the Scholastic series How to Master Everything.• Worked closely with design team while copy editing content of design-heavy children's books.
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Assistant EditorPenguin Random House Nov 2001 - Mar 2004New York, Ny, Us• Moved to Doubleday Broadway imprint with high-profile editor from G. P. Putnam's Sons (Penguin).• Edited Harley Jane Kozak’s, Dating Dead Men, which launched a successful mystery series.• Assisted with publication of the hugely profitable novel The Devil Wears Prada (Lauren Weisberger). -
Editorial AssistantPenguin Publishing Group Apr 2001 - Oct 2001New York, Ny, Us• Assisted high-profile executive editor at G.P. Putnam's Sons with numerous New York Times-bestselling thrillers and popular fiction. -
Editorial AssistantPerseus Books Group Jan 1999 - Jan 2001Berkeley, Ca, Us• Edited Winning the Games Scientists Play (rev. ed.) by Carl Sindermann and Blood Evidence by Henry Lee.• Assisted the science editor with a successful list of popular science books that was later merged into Basic Books.
Beth Buschman-Kelly Skills
Beth Buschman-Kelly Education Details
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Brown UniversityEnglish And American Literature -
FreecodecampComputer Software Engineering -
Skillcrush.ComIntroduction To Front-End Development -
Radcliffe Publishing CourseBook And Magazine Publishing -
Institute Of American UniversitiesAdvanced French Language And Literature
Frequently Asked Questions about Beth Buschman-Kelly
What company does Beth Buschman-Kelly work for?
Beth Buschman-Kelly works for Verizon
What is Beth Buschman-Kelly's role at the current company?
Beth Buschman-Kelly's current role is Digital experience specialist at Verizon.
What is Beth Buschman-Kelly's email address?
Beth Buschman-Kelly's email address is be****@****ail.com
What is Beth Buschman-Kelly's direct phone number?
Beth Buschman-Kelly's direct phone number is +184548*****
What schools did Beth Buschman-Kelly attend?
Beth Buschman-Kelly attended Brown University, Freecodecamp, Skillcrush.com, Radcliffe Publishing Course, Institute Of American Universities.
What skills is Beth Buschman-Kelly known for?
Beth Buschman-Kelly has skills like Copy Editing, Proofreading, Web Content, Editing, Writing, Content Strategy, Search Engine Optimization, Digital Marketing, Web Content Writing, Blogging, Editorial, Publishing.
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