Beth Wilson, Mba, Apr

Beth Wilson, Mba, Apr Email and Phone Number

Founder and CEO at Wilson Public Relations @ Wilson Public Relations
Beth Wilson, Mba, Apr's Location
Memphis, Tennessee, United States, United States
Beth Wilson, Mba, Apr's Contact Details

Beth Wilson, Mba, Apr personal email

n/a

Beth Wilson, Mba, Apr phone numbers

About Beth Wilson, Mba, Apr

Strategic communications professional with successful performance in branding, public relations, business development and strategic partnerships, community engagement, competitive analysis, content marketing, social media management, KPI measurement, forecasting and P&L, and market research. Demonstrated track record of building and developing brands, with a focus on effective communications, which plays a crucial role in a company’s overall business strategy.

Beth Wilson, Mba, Apr's Current Company Details
Wilson Public Relations

Wilson Public Relations

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Founder and CEO at Wilson Public Relations
Beth Wilson, Mba, Apr Work Experience Details
  • Wilson Public Relations
    Founder And Ceo
    Wilson Public Relations Mar 2021 - Present
    Memphis, Tennessee, United States
    Our experience. Your story. Proven results.Based in Memphis, Tennessee, Wilson Public Relations is a PR and strategic communications firm that develops authentic and compelling campaigns – using strategic communications, media relations, content marketing, and more – to garner results that move the needle for your brand.Setting Wilson PR apart is customized support as unique as our clients are. We work with people and companies in a diverse array of industries, whatever their size or stage of business.
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  • The University Of Memphis
    Adjunct Professor
    The University Of Memphis Jan 2020 - Present
    Memphis, Tennessee
    Adjunct PR professor in the Department of Journalism and Strategic Media at The University of Memphis. Classes taught include:• Intro to Public Relations• Crisis Communications• Analytics and Evaluation• Entrepreneurial Media
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  • The Seam
    Director Of Marketing And Public Relations
    The Seam Mar 2020 - Mar 2021
    Greater Memphis Area
    The Seam is a leading provider of food and agriculture software solutions, enabling agribusinesses to operate profitably and efficiently throughout a sustainable global supply chain.As the director of marketing and public relations, I am responsible for managing and enhancing The Seam brand, as the company continues to develop solutions for a wide range of agricultural and sustainability initiatives. In addition to overseeing all communications, I regularly collaborate with the project management team to develop and deliver materials and models for new services, while also expanding the company's efforts with industry partners.
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  • Inferno
    Director Of Public Relations
    Inferno Oct 2018 - Mar 2020
    Greater Memphis Area
    Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, our award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of our clients.While at inferno, I oversaw the growing PR team, which provided a wide range of support for B2B and B2C clients locally and nationally. That support included:• Strategic counsel, research and planning• Media and community relations• Content marketing• Social media development and management• Influencer outreach• Brand journalism• Event management and promotion• Reputation and crisis management• Media monitoring and reporting
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  • Inferno, Llc
    Manager, Public Relations
    Inferno, Llc Mar 2014 - Oct 2018
    Greater Memphis Area
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  • Mahaffey Fabric Structures
    Marketing And Business Development Manager
    Mahaffey Fabric Structures Jan 2008 - Mar 2014
    Greater Memphis Area
    • Coordinated brand awareness and business development for various product lines, generating over $6 million in new business in 2013.• Adept at public speaking with experience leading presentations at executive meetings, events and conferences, resulting in new relationships and an extended network of contacts and industry leaders. Presentation approved by the U.S. Green Building Council & GBCI for one CEU for Deconstructable New Construction: A Smart Alternative.• Effectively managed annual budget, spanning all aspects of in-house marketing, public relations, advertising, social media and various outsourced agencies.• Responsible for promoting and assisting in the development of Mahaffey’s sustainable Boomerang Building, utilizing recycled building components, with the goal of contributing to LEED points and saving customers money through tax benefits of a short-term lease (OpEx vs. CapEx).• Developed marketing plan annually with SMART goals, assessing market trends and creating a competitive advantage to generate quality leads and increase revenue.• Utilized Google AdWords, Analytics and other measurement tools to increase lead volume, resulting in at least a 20% increase in sales revenue over prior year since 2008.• Improved website layouts and oversaw content management, increasing SEO presence based on current and future trends, as well as search term analysis.• Managed execution of all PR and social media strategies to increase awareness with partners, customers and potential clients, resulting in over 30 features in various industry publications.• Created innovative, informative sales proposal templates for special event and industrial applications, used daily by project management team.• Analyzed and reported on quarterly lead > proposal > closing ratios.
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  • Varsity Spirit
    Varsity.Com Content Editor And Sponsorship Coordinator
    Varsity Spirit Aug 2004 - Jan 2008
    Greater Memphis Area
    • Researched, developed and maintained all content on Varsity.com, the website for all Varsity Brands.• Led all corporate sponsor communication relating to website, including content creation, press releases, graphics/layout options, contest ideas and new project implementation for Varsity Brands’ sponsors.• Developed new concepts, wrote scripts for and directed video productions for Varsity TV – Varsity.com’s broadband video on-demand channel.• Coordinated promotional events for corporate sponsors, such as CoverGirl, Herbal Essences, Gatorade and Pottery Barn Teen.• Assisted in the coordination and on-site management of Macy’s Thanksgiving Day Parade.• Utilized metric tools to provide quarterly website analytics to Director and Senior VP.• Management experience includes oversight of both direct reports and seasonal interns.
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  • The Walt Disney Company
    College Program Intern
    The Walt Disney Company Jan 2004 - May 2004
    Orlando, Florida
    - Resort Recreations Associate - Monthly shadow of Disney's Port Orleans Resort Communications Manager
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Beth Wilson, Mba, Apr Skills

Marketing Public Relations Social Media Marketing Seo Advertising Strategic Planning Social Media Marketing Communications New Business Development Leadership Marketing Strategy Management Online Marketing Media Relations Brand Development Proposal Writing Content Management Competitive Analysis Marketing Management Market Research Brand Awareness Event Planning Google Adwords Corporate Communications Event Management Digital Marketing Budgets Budgeting Website Development Corporate Social Responsibility Creative Direction Crm Strategic Leadership Lead Generation Analytics Strategy

Beth Wilson, Mba, Apr Education Details

Frequently Asked Questions about Beth Wilson, Mba, Apr

What company does Beth Wilson, Mba, Apr work for?

Beth Wilson, Mba, Apr works for Wilson Public Relations

What is Beth Wilson, Mba, Apr's role at the current company?

Beth Wilson, Mba, Apr's current role is Founder and CEO at Wilson Public Relations.

What is Beth Wilson, Mba, Apr's email address?

Beth Wilson, Mba, Apr's email address is be****@****ons.com

What is Beth Wilson, Mba, Apr's direct phone number?

Beth Wilson, Mba, Apr's direct phone number is +190127*****

What schools did Beth Wilson, Mba, Apr attend?

Beth Wilson, Mba, Apr attended The University Of Memphis, The University Of Memphis, Houston High School.

What skills is Beth Wilson, Mba, Apr known for?

Beth Wilson, Mba, Apr has skills like Marketing, Public Relations, Social Media Marketing, Seo, Advertising, Strategic Planning, Social Media, Marketing Communications, New Business Development, Leadership, Marketing Strategy, Management.

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