Beth Wilson, Mba, Apr Email & Phone Number

Memphis, Tennessee, United States

Our experience. Your story. Proven results.Based in Memphis, Tennessee, Wilson Public Relations is a PR and strategic communications firm that develops authentic and compelling campaigns – using strategic communications, media relations, content marketing, and more – to garner results that move the needle for your brand.Setting Wilson PR apart is customized support as unique as our clients are. We work with people and companies in a diverse array of industries, whatever their size or stage of business.

Memphis, Tennessee

Adjunct PR professor in the Department of Journalism and Strategic Media at The University of Memphis. Classes taught include:• Intro to Public Relations• Crisis Communications• Analytics and Evaluation• Entrepreneurial Media

Greater Memphis Area

The Seam is a leading provider of food and agriculture software solutions, enabling agribusinesses to operate profitably and efficiently throughout a sustainable global supply chain.As the director of marketing and public relations, I am responsible for managing and enhancing The Seam brand, as the company continues to develop solutions for a wide range of agricultural and sustainability initiatives. In addition to overseeing all communications, I regularly collaborate with the project management team to develop and deliver materials and models for new services, while also expanding the company's efforts with industry partners.

Greater Memphis Area

Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite office in Kalamazoo, Michigan, our award-winning firm produces results-driven work by passionately combining strategic thinking, creativity and culture to ensure the success of our clients.While at inferno, I oversaw the growing PR team, which provided a wide range of support for B2B and B2C clients locally and nationally. That support included:• Strategic counsel, research and planning• Media and community relations• Content marketing• Social media development and management• Influencer outreach• Brand journalism• Event management and promotion• Reputation and crisis management• Media monitoring and reporting

Greater Memphis Area

Greater Memphis Area

• Coordinated brand awareness and business development for various product lines, generating over $6 million in new business in 2013.• Adept at public speaking with experience leading presentations at executive meetings, events and conferences, resulting in new relationships and an extended network of contacts and industry leaders. Presentation approved by the U.S. Green Building Council & GBCI for one CEU for Deconstructable New Construction: A Smart Alternative.• Effectively managed annual budget, spanning all aspects of in-house marketing, public relations, advertising, social media and various outsourced agencies.• Responsible for promoting and assisting in the development of Mahaffey’s sustainable Boomerang Building, utilizing recycled building components, with the goal of contributing to LEED points and saving customers money through tax benefits of a short-term lease (OpEx vs. CapEx).• Developed marketing plan annually with SMART goals, assessing market trends and creating a competitive advantage to generate quality leads and increase revenue.• Utilized Google AdWords, Analytics and other measurement tools to increase lead volume, resulting in at least a 20% increase in sales revenue over prior year since 2008.• Improved website layouts and oversaw content management, increasing SEO presence based on current and future trends, as well as search term analysis.• Managed execution of all PR and social media strategies to increase awareness with partners, customers and potential clients, resulting in over 30 features in various industry publications.• Created innovative, informative sales proposal templates for special event and industrial applications, used daily by project management team.• Analyzed and reported on quarterly lead > proposal > closing ratios.

Greater Memphis Area

• Researched, developed and maintained all content on Varsity.com, the website for all Varsity Brands.• Led all corporate sponsor communication relating to website, including content creation, press releases, graphics/layout options, contest ideas and new project implementation for Varsity Brands’ sponsors.• Developed new concepts, wrote scripts for and directed video productions for Varsity TV – Varsity.com’s broadband video on-demand channel.• Coordinated promotional events for corporate sponsors, such as CoverGirl, Herbal Essences, Gatorade and Pottery Barn Teen.• Assisted in the coordination and on-site management of Macy’s Thanksgiving Day Parade.• Utilized metric tools to provide quarterly website analytics to Director and Senior VP.• Management experience includes oversight of both direct reports and seasonal interns.

Orlando, Florida

- Resort Recreations Associate - Monthly shadow of Disney's Port Orleans Resort Communications Manager

Master Of Business Administration - Mba, Executive Mba

Activities and Societies: Practicum in International Business: Berlin, Prague, Dubai, LondonRecipient of Dean's Award for Academic.

Bachelor Of Arts - Ba, Public Relations

Activities and Societies: Walt Disney World College Program Internship, Public Relations Student Society of America, Gamma Beta Phi, Staff.

Education record