Beth Wilson, Mba, Apr Email & Phone Number

Memphis, Tennessee, United States

Our experience. Your story. Proven results.Based in Memphis, Tennessee, Wilson Public Relations is a PR and strategic communications firm that develops authentic and compelling campaigns – using strategic communications, media relations, content marketing, and more – to garner results that move the needle for your brand.Setting Wilson PR apart is.

Memphis, Tennessee

• Adjunct PR professor in the Department of Journalism and Strategic Media at The University of Memphis. Classes taught include:
• Intro to Public Relations
• Crisis Communications
• Analytics and Evaluation
• Entrepreneurial Media

Greater Memphis Area

The Seam is a leading provider of food and agriculture software solutions, enabling agribusinesses to operate profitably and efficiently throughout a sustainable global supply chain.As the director of marketing and public relations, I am responsible for managing and enhancing The Seam brand, as the company continues to develop solutions for a wide range of.

Greater Memphis Area

• Founded in 1999, inferno provides brand development, advertising, public relations, design and digital marketing services to clients across a broad spectrum of industries. Headquartered in Memphis with a satellite.
• Strategic counsel, research and planning
• Media and community relations
• Content marketing
• Social media development and management
• Influencer outreach

Greater Memphis Area

Greater Memphis Area

• Coordinated brand awareness and business development for various product lines, generating over $6 million in new business in 2013.
• Adept at public speaking with experience leading presentations at executive meetings, events and conferences, resulting in new relationships and an extended network of contacts and industry leaders. Presentation.
• Effectively managed annual budget, spanning all aspects of in-house marketing, public relations, advertising, social media and various outsourced agencies.
• Responsible for promoting and assisting in the development of Mahaffey’s sustainable Boomerang Building, utilizing recycled building components, with the goal of contributing to LEED points and saving customers money.
• Developed marketing plan annually with SMART goals, assessing market trends and creating a competitive advantage to generate quality leads and increase revenue.
• Utilized Google AdWords, Analytics and other measurement tools to increase lead volume, resulting in at least a 20% increase in sales revenue over prior year since 2008.

Greater Memphis Area

• Researched, developed and maintained all content on Varsity.com, the website for all Varsity Brands.
• Led all corporate sponsor communication relating to website, including content creation, press releases, graphics/layout options, contest ideas and new project implementation for Varsity Brands’ sponsors.
• Developed new concepts, wrote scripts for and directed video productions for Varsity TV – Varsity.com’s broadband video on-demand channel.
• Coordinated promotional events for corporate sponsors, such as CoverGirl, Herbal Essences, Gatorade and Pottery Barn Teen.
• Assisted in the coordination and on-site management of Macy’s Thanksgiving Day Parade.
• Utilized metric tools to provide quarterly website analytics to Director and Senior VP.

Orlando, Florida

- Resort Recreations Associate - Monthly shadow of Disney's Port Orleans Resort Communications Manager

Master Of Business Administration - Mba, Executive Mba

Activities and Societies: Practicum in International Business: Berlin, Prague, Dubai, LondonRecipient of Dean's Award for Academic.

Bachelor Of Arts - Ba, Public Relations

Activities and Societies: Walt Disney World College Program Internship, Public Relations Student Society of America, Gamma Beta Phi, Staff.

Education record