Beth Caltagirone Email & Phone Number

United States

San Francisco Bay Area

California, United States

San Jose, California

San Francisco Bay Area

Marketing for Cloud and Data Center technology companies. Clients:Violin Systems - Extreme Performance Storage Platforms (Aug 2018 to Nov 2018)JetStream Software - Next Generation Cross-Cloud Software (Oct 2017-Aug 2018)Provide marketing strategy and hands-on implementation of demand generation activities to acquire, nurture and convert leads, develop.

San Francisco Bay Area

Led brand & communication strategy, creative direction, and demand generation campaigns. Developed and orchestrated a global team covering content creation, customer reference program, AR and PR, email nurture, paid search, webinars, social media, trade shows, partner marketing resulting in brand awareness, credibility and a flooded sales pipeline.

Milpitas, CA

• Led development and global implementation of digital marketing strategy to drive brand loyalty, and educate the consumer. Responsible for multi-million dollar annual marketing budget, vendor selection and.
• Developed and implemented global campaigns
• Utilizing mobile and micro sites, interactive games, text messages, social media (Facebook), print ads, email (SilverPop, RightNow), paid search (SEM), to align with live events featuring popular artists, v-loggers.
• DemandGen Team member for high profile retail products developing specialized launch campaigns
• Established, built and maintained partner relationships for content creation and co-marketing efforts
• Developed contests and games on YouTube and micro sites to increase user-generated content

San Francisco Bay Area

• Responsible for developing and implementing a global consumer focused digital marketing strategy for the Mobile Retail division “Wake Up Your Phone” campaign at SanDisk Corporation.UNDER MY LEADERSHIP:
• Develop integrated web strategy to support worldwide marketing campaign consisting of a main web site, mobile web site, promotional micro-sites, SMS promotions, visitor registrations, and search engine marketing (SEM)
• Integrated online elements at Campaign Live events, store promotions
• Global online game promotion to generate product education resulted in 10% results
• Developed and implemented video contest on YouTube to increase consumer awareness
• Manage creative and web development agencies to drive high level results and timely delivery

• UNDER MY LEADERSHIP:
• Developed and orchestrated marketing strategy for this technology company
• Launched new branding campaign
• Management of the marketing budget
• Initiated and developed partner relationships for co-marketing programs with Fortune 500 companies
• Developed core messaging for the brand and vertical markets and managed implementation for all marketing communications vehicles: promotions, trade shows, online and corporate web site

San Francisco Bay Area

• Directed all marketing communications for this worldwide telecommunications company
• Piloted corporate branding campaign including public relations, advertising, and industry events
• Championed implementation of new corporate identity through development of new design styles for corporate collateral and international trade show presence
• Initiated, developed and implemented Public Relations efforts worldwide resulting in noticeable brand awareness in the industry by the sales team
• Spearheaded initiative to refresh corporate online presence to expand market exposure
• Directed implementation of new approach to product launches resulting in a ten-fold increase in media coverage from industry publications