Beth Carper Email and Phone Number

Responsible for promoting the Florida Theatre in print, broadcast and digital media to raise awareness of the Florida Theatre brand throughout Northeast Florida and to enhance the marketing of over 150 live performances and events annually in Jacksonville. Create or capitalize on PR opportunities for leadership, the Florida Theatre, Theatreworks, fundraising events, and the shows. Work closely with artist management to develop and execute specific PR strategies for each performance. Work closely with the Development staff to craft and implement specific PR strategies for the Theatre’s fundraising programs and events. Build and maintain relationships with local, regional, and industry press and media. Write and distribute press releases to local, regional, and industry media as shows are announced, a month out from shows/events to generate media interviews, and re-pitch shows that need extra exposure. Pitch interview opportunities to targeted media outlets for specific shows. Escort and transport performing artists to interviews as needed. Arrange institutional interviews for designated Florida Theatre spokespersons, develop talking points and escort to interviews as necessary. Serve as the main point of contact for the media at the Florida Theatre. Provide media alerts to staff weekly of current/pending stories, and prepare a press and media report with links for the Board monthly. Place media buys for radio and television advertising. Coordinate radio promo ticket winners and media/photo passes with the Box Office. Assist with grassroots efforts to promote shows and/or events.

Responsible for brand management across all internal and external touch points, enabling a holistic brand experience across the enterprise. Supported the execution of brand strategies, developed brand education, brand processes, brand guidelines and brand policies to ensure the adherence and alignment of key stakeholders and functional areas for brand excellence in market. Drove brand initiatives through expert brand management that built equity and positioned the enterprise and its companies for future growth. Was a key ambassador to promote and protect the brand(s), implementing and socializing brand best practices. Collaborated with agency partners, legal, the Blue Cross Blue Shield Association and other internal stakeholders. And played a key role in implementing, managing and measuring strategic partnerships.

From the test design to the creative brief to editing concepts to product/brand/legal review to laser proofs for direct mail and the market/station matrix for DRTV…my job was to get direct mail in homes and DRTV on air (on time and on budget) so people would purchase Florida Blue's health care solutions every quarter. To achieve this, I created and managed project-planning documents like the test design, communication plans (made sure the agency’s creative brief was in tune with our segmentation goals), campaign budgets (made sure they were on par with the tactical plan), and ROI documentation (reviewed the analysis). Communication vehicles included direct mail, email, outbound calls, landing pages, banner ads, DRTV, etc. Worked with other colleagues to ensure that campaigns were set-up from an infrastructure standpoint to capture keycodes for tracking, and phone numbers & URL’s were programmed correctly for responses. Identified deliverables, tasks, resources (internal and external) needed to meet established deadlines to support corporate sales goals. Performed risk assessment to identify barriers that would impede achieving performance criteria. And coordinated and aligned resources to meet campaign goals and requirements.

Created, maintained and customized the marketing kit for BlueRewards - a wellness incentive pilot program that Florida Blue offered to mid-size and large groups across Florida. It rewarded employees for healthier choices by giving them the opportunity to earn points for pre-determined activities…points they can cash in for gift cards, time off or discounts on their health spending accounts – just to name a few. Coordinated everything from concept to production for the program and each group. The marketing kit gives benefit administrators everything they needed to communicate BlueRewards to their employees (quick start guide, digital artwork, printed samples, banner, emails, flyers, posters, brochures, banner ads, video, PowerPoint, etc.). I also built, tested and managed the email stream in SAS (Statistical Analysis Systems) for the mid-size groups.

Responsible for planning, development and implementation of all the non-profit organization's marketing strategies, marketing communications and public relations activities, both external and internal. Oversaw the development and implementation of support materials and services for all departments in the areas of marketing, communications and public relations. Directed the efforts of the marketing, communications and public relations contracted professionals and made sure the outcomes were aligned with all the strategic and tactical roles of the organization. Reported to the president and served as a member of the senior management team. Participated with the board of directors, president and other management staff in charting the direction of the organization, assuring its accountability to all constituencies, and ensuring its effective operation. Within the organization, had primary working relationships with the president and senior management team. Outside the organization, coordinated primarily with the media and other community groups.

Responsible for administering and directing the marketing plan and for administrating all sales contract and related documents for this custom, semi-custom, residential, single-family home builder. Responsibilities included marketing (advertising, public relations, special events, website, etc.) and contract administration (contracts, appraisals, closings, change orders, etc.). Pineapple received The Grand Award (the most celebrated award given to a builder) for best overall product architecture, design and marketing program; and a Laurel Award for Best Sales Office at The Laurel Awards hosted by the Sales & Marketing Council of the Northeast Florida Builders Association in April 2007. I received the Special Recognition Award (the most celebrated award given to an employee) for leadership, superlative performance, dedication, team spirit and positive attitude from Pineapple in April 2007.

Responsible for image & message and how both were conveyed inside & outside this architecture firm. Responsibilities included promoting the firm, the firm's divisions/services and the firm's principals using the right marketing mix in the most cost-effective manner. End result = consumer top-of-mind awareness. Handled marketing (image, trade shows - pre, during & post-show hype, speeches - call for entries, PowerPoint presentations, handouts, specialty advertising, photography); assisted with business development/sales (request for proposals - including SF254/SF255/SF330, biographies/head shots, lead follow-up - e-mail marketing, direct mail, signage); handled public relations (message, press releases - compose/distribute/track, editorial calendars, magazine articles - ghost write, samples/portfolio, reporter requests, award submittals/display/order duplicates, listings for industry rankings); assisted with graphic design (brochures, website, webcard, advertising, exhibits/artwork/display, visual library); miscellaneous - corporate charity events, sponsorships, employee events, bulletin board, graphic standards (color, logos, fonts), shirts, business cards, letterhead, envelopes.

Managed, coordinated and streamlined the overall marketing process. Handled external marketing, advertising, media planning & buying, speciality advertising, public relations, special events & internal marketing for the company & its existing schools and supervised all of the necessary outside resources to do so. At the time, Charter Schools USA managed 21 charter schools in Florida and Texas.

Coordinated all marketing and sales efforts for this production, residential, single-family home builder. Handled marketing, market research, advertising, media planning & buying, sales promotions, media relations, publicity, public relations, sponsorships & special events and supervised all of the necessary outside resources to do so. Tracked sales, closings & traffic velocity on a weekly, quarterly & annual basis, maintained the guest registration & buyer broker databases and was responsible for the marketing & sales budget. Atlantic Builders closed 690 homes and grossed over $92 million in 1999.

Was responsible for account service, public relations and special events at this advertising agency. Also handled copywriting, media planning & buying and proofreading; and assisted with art direction, account planning, concept, creative direction, estimating, new business, production supervision and typesetting. Represented over 24 clients, some of which included: Bono's Bar-B-Q & Grill, Brylen Homes, Custom Homes by Bryan Lendry, Florida Thoracic & Cardiovascular Associates, Jacksonville Heart Center, Jacksonville Orthopaedic Institute, Phoenix Realty Group, Pulte Home Corporation and StaffFunds Unlimited.

From January to August, I was responsible for internal communications development & implementation, editorial support across functional lines, traditional public relations program planning & implementation and community support programs. From September to March, I was in charge of community relations (corporate giving/sponsorships) and internal account services. Accomplishments included:*Researched, proposed and implemented Target Vision in Atlanta and Columbus. Target Vision was a multi-media system that allowed BCBSGA to broadcast messages on a real-time basis to TV monitors and personal computers across the company.*Provided communications support for the creation of the 1994 Health Plan Employer Data & Information Set (HEDIS) for BCBSGA's HMO and POS plan subsidiary - HMO Georgia, Inc. HEDIS was a core group of measures designed to help evaluate the performance and value of managed care plans.*Provided communications support for the Preferred Care Georgia/BlueChoice PPO name change on 7/1/95 outside Atlanta and 1/1/96 inside Atlanta, including renewal notifications to members, employees, group decision makers & brokers, system-generated correspondence and internal & external publications.*Served as the chairman of the 1996 BCBSGA Giving Campaign and raised over $107,000 for The Georgia Caring Program for Children, the Combined Health Appeal of Georgia and the United Ways of Atlanta & Columbus.

Was responsible for all media, community and employee/client relations, as well as special event coordination at this temporary help company. Highlights included: media relations - the Temp Force/Randstad acquisition and the Randstad/Jane Jones acquisition; community relations - the Carrie Steele-Pitts Home Holiday Kindness Project and the March of Dimes WalkAmerica corporate team & sponsorship; employee/client relations - eight internal & external newsletters, as well as a roundtable seminar on human resource/personnel issues at The Ritz-Carlton, a catered tent party at the Atlanta Steeplechase and two renaissance-theme parties in the Egyptian Ballroom of the Fox Theatre; other special events - elegant, company Holiday parties at Anthony's, a festive company picnic at Stone Mountain and a disco-theme company meeting at Rupert's. Due to these and many other accomplishments, the Marketing department received seven National Association of Temporary Services Advertising & Public Relations Awards while I was with Randstad.

Was responsible for the written and visual image of the hospital. Duties included the timely composition and publication of an internal newsletter and an external magazine; the creative development and revision of brochures, guides and invitations; the production and coordination of photographic, promotional displays for trade shows; streamlining concepts for newspaper, magazine and television advertising; and maintaining a positive rapport with the media via news releases, story implementation, etc.