Beth Coleman is responsible for driving the strategic direction for Viacom’s Marketing and Partner Insights Department, supporting advertiser sales with data and research. Coleman is charged with making the consumer connection with Viacom’s many varied audiences across platforms by providing expertise in many segments including Kids, Teens, Millennials, GenX, Moms, LGBTQ, Multicultural families and more. She specializes in studies, surveys and metrics that help clients further their knowledge of brand targets, engagement and marketing effectiveness.