Beth Dailey Merin Email & Phone Number
@nacdonline.org
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Beth Dailey Merin is listed as Vice President, Marketing at NACD (National Association of Corporate Directors), based in Richmond, Virginia, United States. AeroLeads shows a work email signal at nacdonline.org and a matched LinkedIn profile for Beth Dailey Merin.
Beth Dailey Merin previously worked as Vice President Marketing & Content at International Franchise Association and Director of Marketing at Aarp. Beth Dailey Merin holds Mlis, Digital Libraries from Drexel University.
Email format at NACD (National Association of Corporate Directors)
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About Beth Dailey Merin
Transformational marketing and communications executive specializing in building and leading successful, iterative-focused teams within national, established consumer brands. Unique ability to translate this consumer experience to the non-profit association world, establishing impactful strategies that strongly position brands & industries, maximize revenue and achieve policy outcomes. History of positioning organizations for program and product growth, and expert at interpreting and implementing research insights to define and drive high-performing communications strategies. — Additional Core Skills —■ Brand Strategy ■ Digital Transformation■ Advertising, Media & Product Agency Management■ Short- & Long-Term Strategic Planning■ Research, Consumer Insights & Analytics■ Board Engagement & Strategy■ Digital Marketing & Automation■ Content Marketing and SEO ■ Leadership & Cross Functional Team Development
Listed skills include Leadership, Direct Marketing, Team Building, E Commerce, and 24 others.
Beth Dailey Merin's current company
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Beth Dailey Merin work experience
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Vice President, Marketing
CurrentBeth leads the NACD marketing and communication vision & strategy, brand identity, product promotion, and online outreach centered on thought leadership, membership, education, and certification.
Vice President Marketing & Content
As an IFA senior leadership core team member, Beth served as a marketing and branding liaison with the IFA board of directors in addition to staff lead for IFA Past Chairs’ Council and IFA Marketing & Innovation Committee. She was also an advocate of digital transformation as well as an executive business lead for the new association member software and digital ecosystem. Her contributions have included: ►Introducing IFA’S first tracking dashboard with engagement metrics that improved membership acquisition, retention, and predictive capabilities with audience segmentation/targeting.►Implementing a digital roadmap that shifted to a member-focused “metrics mindset” and concentrated on continuous improvement.►Orchestrating growth opportunities for the annual convention, rebranding two conferences, and establishing a framework for digital franchise opportunity lead generation.SKILLS: Digital Transformations | Content Strategy | Integrated Marketing | Social Media Marketing | Brand Development | Online Marketing | Product Marketing | Direct Marketing | Digital Strategy | B2B Marketing | Branding & Identity
Director Of Marketing
Promoted multiple times at the organization, Beth drove brand awareness, formulated marketing strategies and standards for AARP-branded discount products/services, and designed segment-based architecture to create cross-channel messaging consistency. Her contributions have included:►Amplifying Create the Good (“CTG”) membership 52% by repositioning and relaunching AARP’s social good volunteer platform. ►Accounting for 90% of LifeReimagined.org users and exceeding her goal set by the AARP Board of Directors by 150% in addition to winning major media strategic partnerships, such as with the NFL.►Exceeding traffic goals 15% by successfully launching e-commerce shopping experience for AARP members.►Being selected as a 2015 AARP Innovation Champion (2015) and training in innovative behaviors/repeatable framework methods.SKILLS: Brand Awareness | Business Strategy | Competitive Analysis | Product Development | Cross-functional Team Leadership | Market Research | Demand Generation
Marketing Director
Directed the Discovery Channel Store retail seasonal and marketing engagement strategy, and led cross-functional teams of creative development, direct marketing, e-commerce, merchandising and operations to drive sales thru retail, online and direct mail/call center channels.
Beth Dailey Merin education
Mlis, Digital Libraries
Bba, Marketing, Cum Laude
Frequently asked questions about Beth Dailey Merin
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What company does Beth Dailey Merin work for?
Beth Dailey Merin works for NACD (National Association of Corporate Directors).
What is Beth Dailey Merin's role at NACD (National Association of Corporate Directors)?
Beth Dailey Merin is listed as Vice President, Marketing at NACD (National Association of Corporate Directors).
What is Beth Dailey Merin's email address?
AeroLeads has found 1 work email signal at @nacdonline.org for Beth Dailey Merin at NACD (National Association of Corporate Directors).
Where is Beth Dailey Merin based?
Beth Dailey Merin is based in Richmond, Virginia, United States while working with NACD (National Association of Corporate Directors).
What companies has Beth Dailey Merin worked for?
Beth Dailey Merin has worked for Nacd (National Association Of Corporate Directors), International Franchise Association, Aarp, and Discovery Communications, Inc, Consumer Products Division.
How can I contact Beth Dailey Merin?
You can use AeroLeads to view verified contact signals for Beth Dailey Merin at NACD (National Association of Corporate Directors), including work email, phone, and LinkedIn data when available.
What schools did Beth Dailey Merin attend?
Beth Dailey Merin holds Mlis, Digital Libraries from Drexel University.
What skills is Beth Dailey Merin known for?
Beth Dailey Merin is listed with skills including Leadership, Direct Marketing, Team Building, E Commerce, Strategic Partnerships, Online Marketing, Brand Development, and Digital Strategy.
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